Emma Leung
Toronto,ON
Summary
Dynamic product leader driving transformative revenue growth through data-driven innovation, strategic execution, and continuous optimization. Expert in scaling white-label solutions and orchestrating cross-functional teams to deliver market-leading SaaS products, from inception to market (0→1) and beyond.
Achievements:
- Leading product strategy and optimization of a $1B+ loyalty currency business with 4M annual transactions, scaling white-label ancillary revenue products into high-impact drivers.
- Replatformed, rebuilt, and optimized the Buy Storefront, driving a 3.2% revenue per visit (RPV) increase and $5M in annualized growth within a year.
- Accelerated time-to-market by 6x (6 weeks → 1 week) by developing CMS-driven tooling on Salesforce Commerce Cloud, reducing deployment costs by 40% and enabling faster, more scalable launches.
Overview
13
13
years of professional experience
Work History
Senior Product Manager
Plusgrade
Toronto, Ontario
01.2023 - Current
- Led the transformation of white-label ancillary revenue products (Buy, Gift, Transfer, Top Up, Subscriptions, Elite) for global airline and hotel partners by migrating from a monolithic architecture to Salesforce Commerce Cloud. Drove scalability and flexibility through a modular React component system, enabling faster go-to-market, reusability across storefronts, and compliance with PCI DSS 4.0.
- Owned the end-to-end application experience across white-label storefronts, optimizing top-of-funnel flows and checkout. Drove measurable improvements in conversion, average transaction size, and revenue per visitor by eliminating friction points and introducing UX enhancements such as progressive disclosure, urgency cues, and streamlined flows.
- Built and scaled an experimentation program by introducing a structured A/B and multivariate testing framework. Partnered with Analytics & Insights to embed testability into product definition and delivered conversion, ATS and RPV uplifts with Tier 1 partners by leveraging insights from FullStory, Google Analytics, and Tableau.
- Accelerated partner migrations onto Salesforce Commerce Cloud by combining replatforming with funnel optimization. Shortened time-to-value by identifying and removing onboarding and application flow friction, enabling faster partner go-lives with stronger initial performance.
- Standardized testable UI/UX components by driving adoption of a scalable design system and React component library. Established reusable, accessible, and experimentation-ready components, creating a foundation for consistent optimization and rapid deployment across diverse partner storefronts.
- Drove stakeholder alignment and partner buy-in by creating an Early Adopters community across airline and hotel partners. Drove adoption of a continuous experimentation culture by embedding testing into the product lifecycle and aligning cross-functional + partner teams. Replaced ad-hoc approval cycles with a scalable, test-by-default model, accelerating feature adoption and revenue impact across airline and hotel partners.
Product Manager
Points
Toronto, Ontario
07.2019 - 01.2023
- Managed end-to-end delivery of loyalty currency retailing storefronts, including Top Up products for major airline and hotel partners like Southwest, Emirates, and Marriott, successfully launching a new channel that enhanced partner revenue and broadened customer engagement within the booking flow.
- Led technical onboarding calls with partners, providing guidance and support for seamless integration with our white-label solution.
- Acted as the triage lead for production support, overseeing the team in resolving SEV 1 and SEV 2 issues, ensuring minimal downtime and maintaining a seamless user experience. Drove Root Cause Analysis (RCA) to identify recurring issues and implement long-term solutions.
- Led bi-weekly product demos for stakeholders, effectively communicating new features and product updates, and gathering feedback to drive continuous improvement.
- Developed comprehensive documentation for product features and workflows using Notion, ensuring clarity for internal teams and external partners, while streamlining onboarding and knowledge transfer.
Manager, Platform Partnerships
Points
Toronto, Ontario
08.2017 - 07.2019
- Managed strategic partnerships with Groupon, Apple, DropTank/Marathon, and HomeChef, integrating loyalty currency into third-party commerce experiences to drive incremental revenue.
- Secured and executed co-branded marketing campaigns, including email campaigns, CPG marketing at gas stations, and affiliate marketing with partners like The Points Guy, resulting an increased volume of loyalty transactions through non-core channels for airline and hotel partners.
- Collaborated with cross-functional teams to define roadmaps, co-create earn/burn opportunities, and align partner objectives to drive acquisition, retention, and first-time buyer engagement.
Senior Project Manager
Prelook
Toronto, Ontario
06.2014 - 03.2017
- Led production initiatives for corporate clients, including Wave HQ and Teleperformance, serving as the key liaison between stakeholders and creative teams to drive alignment on vision and objectives.
- Directed end-to-end production shoots, overseeing logistics, schedules, and approvals to ensure seamless execution and authentic storytelling.
- Managed post-production workflows, providing strategic feedback and ensuring the timely delivery of high-quality, brand-aligned content.
Project Manager
ThinkNation
Toronto, Ontario
01.2013 - 06.2014
- Led production initiatives for corporate clients, including Wave HQ and Teleperformance, serving as the key liaison between stakeholders and creative teams to drive alignment on vision and objectives.
- Directed end-to-end production shoots, overseeing logistics, schedules, and approvals to ensure seamless execution and authentic storytelling.
- Managed post-production workflows, providing strategic feedback and ensuring the timely delivery of high-quality, brand-aligned content.
Education
Bachelor of Arts - Criminology, Ethics, Society And Law
University of Toronto
Women On The Rise Leadership Development
Niagara Institute
Product Leadership Course
Mind The Product
Emerging Leaders Program
Eager Labs
Associate Product Management Program - Cohort 4
APM Toronto
Timeline
Senior Product Manager
Plusgrade
01.2023 - Current
Product Manager
Points
07.2019 - 01.2023
Manager, Platform Partnerships
Points
08.2017 - 07.2019
Senior Project Manager
Prelook
06.2014 - 03.2017
Project Manager
ThinkNation
01.2013 - 06.2014
Bachelor of Arts - Criminology, Ethics, Society And Law
University of Toronto
Women On The Rise Leadership Development
Niagara Institute
Product Leadership Course
Mind The Product
Emerging Leaders Program
Eager Labs
Associate Product Management Program - Cohort 4
APM Toronto
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