Emmanuel Ifenyin
Winnipeg,MB
Summary
Results-driven sales and operations professional with over four years of experience in cannabis retail management, vendor relations, and business development. Proven success in driving revenue growth, strengthening brand visibility, and managing product distribution. Known for combining deep product knowledge with strong customer relationships to deliver measurable sales results..
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sole Capsule — Co-Founder /Business Development Leader
Sole Capsule
01.2023 - Current
- Leading market expansion strategy and partnership acquisition for a technology-driven footwear display startup.
- Negotiated partnerships with event organizers, local retailers, and media outlets to grow brand reach.
- Directed digital marketing initiatives and PR campaigns that improved product visibility and pre-launch awareness by 65%.
- Oversaw cross-provincial logistics, vendor sourcing, and partnership reporting.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Director of Operations
University of Manitoba
12.2023 - 07.2025
- Organized and oversaw all media production for university entrepreneurship events, including speaker panels and annual business banquet.
- Revamped the student entrepreneurship division, increasing participation by 40% through new outreach programs.
- Built corporate relations that brought multiple companies to campus recruitment events.
- Managed operational budgets, scheduling, and volunteer teams to ensure seamless event delivery.
Lead Sales Key Holder
Luxleaf Cannabis
03.2021 - 03.2023
- Oversaw daily store operations, vendor orders, inventory audits, and financial reconciliations.
- Strengthened brand visibility in the Winnipeg market through community engagement and digital promotions.
- Managed supplier communications and wholesale product searches for new SKUs.
- Trained new team leads on compliance standards and customer experience excellence.
- Exceeded corporate sales goals by an average of 15% monthly.
- Helped in store expansion to Bridgewater & St James location.
Sales Associate
The Joint Head Cannabis
12.2019 - 01.2021
- Supported product launches, ensured display compliance, and advised customers on regulated cannabis products.
- Operated POS and financial systems, maintaining transaction accuracy and customer satisfaction.
- Worked with cross functional stores in the south of Winnipeg.
- Handled inventory management and stocking,
- Trained new associates and worked closely with store manager to ensure efficient workflow.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
Education
BBA - International Business Management
University of Manitoba
Winnipeg07-2025
Skills
- B2B & Retail Sales
- Leadership
- Team Player
- Vendor Relations
- Relationship Building
- Compliance & Product Knowledge
- Business development
- Operations management
- Professional Mobility
Languages
English
Certification
Smart Choices Cannabis Retail Certification
Timeline
Director of Operations
University of Manitoba
12.2023 - 07.2025
Sole Capsule — Co-Founder /Business Development Leader
Sole Capsule
01.2023 - Current
Lead Sales Key Holder
Luxleaf Cannabis
03.2021 - 03.2023
Sales Associate
The Joint Head Cannabis
12.2019 - 01.2021
BBA - International Business Management
University of Manitoba