Emmanuel Azaribe

• I collected and analyzed data about customers, marketing, and web behavior.
• I designed and tested campaigns, analyzed vital metrics, and uncovered opportunities to improve campaign performance.
• I derived and presented actionable insights and recommendations from research and analysis.
• I developed web measurement strategies and digital marketing campaigns.
• I developed dashboards, data visualizations, and reports on the efficacy of campaigns and websites.
• I monitored and analyzed marketing and digital media trends.
• I presented to colleagues, senior managers, clients, and other stakeholders.
• Initiated market research studies and analyzed findings.

• I researched competitors' digital strategies to allocate the budget for maximal return on investment.
• I oversaw positioning research, analyzed potential markets for the expansion of product franchises, and produced monthly product performance analyses.
• I optimize all product pages, images, and videos for search engines (SEO) to increase traffic on all search engine results pages (SERPs).
• Using an internal Customer Relationship Management (CRM) system, I devised targeted offers for customers with a higher propensity to purchase specific products.
• I developed sales collateral and product documentation for sales and technical presentations.
• I maintained and managed competitive information using data extracted through data mining.
• I initiated and carried out the prompt resolution of Customer requests and Rapid Response feedback regarding assigned products.
• I collaborated with the training team to develop customer care and service training materials for the products for which I was responsible. I assisted the training staff in the development of customer training programs and materials.