Emma Kennedy
Calgary,Canada
Overview
7
7
years of professional experience
Work History
Creative Director & Photographer
Emma Kennedy Photo LTD
02.2018 - Current
- Monitors progress of projects, keeping on schedule and within budget.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Coordinates with vendors and suppliers to source materials and equipment needed for production.
- Develops style guides to promote consistent branding across projects.
- Directs photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Designed and implemented cost-effective creative strategies to improve ROI.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Mentored and trained junior photographers and stylists to help enhance skills and capabilities.
Marketing & Branding Consultant
LKA Group
02.2022 - 09.2023
- Created dynamic SEO/SEM strategies to better paid and organic search opportunity.
- Conducted consumer surveys and analyzed purchasing trends.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Researched and evaluated potential new markets and products.
Social Media Marketing Manager
Joey’s Only Franchising Limited
08.2022 - 02.2023
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Improved website visibility through development and implementation of SEO strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Marketing Specialist
POETA Digital Inc
02.2022 - 08.2022
- Created analytical templates to monitor current and previous months’ campaign performance and KPIs to forecast for future strategies, campaigns, and budgets..
- Directed successful search engine marketing campaigns using solid linking, technical and keyword research tactics.
- Worked closely with in-house design team to develop visuals for content.
- Identified appropriate marketing channels and target customers for campaigns.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Collaborated closely with graphic designers, and technical staff to produce compliant, on-time proposals.
- Tracked key performance indicators to measure success of campaigns.
- Researched and evaluated potential new markets and products.
Sales Representative
TELUS COMMUNICATIONS INC.
06.2016 - 10.2021
- Managed customer accounts to secure customer satisfaction and repeat business.
- Trained and mentored new sales representatives.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance customer experience.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Listened to customer needs and desires to identify and recommend optimal products.
Education
BBA - Human Resource Management
Mount Royal University
Calgary, ABBachelor of Arts - Psychology
Mount Royal University
Calgary, ABBBA - Marketing
Mount Royal University
Calgary, AB04.2024
Skills
- Expert in Adobe Creative Suite
- Excellent interpersonal skills
- Team Development
- Creative Team Collaboration
- Brand Messaging
- Sales and Marketing
- Active Listening
Timeline
Social Media Marketing Manager
Joey’s Only Franchising Limited
08.2022 - 02.2023
Marketing & Branding Consultant
LKA Group
02.2022 - 09.2023
Marketing Specialist
POETA Digital Inc
02.2022 - 08.2022
Creative Director & Photographer
Emma Kennedy Photo LTD
02.2018 - Current
Sales Representative
TELUS COMMUNICATIONS INC.
06.2016 - 10.2021
BBA - Human Resource Management
Mount Royal University
Bachelor of Arts - Psychology
Mount Royal University
BBA - Marketing
Mount Royal University
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