Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Emma J. Edelson

San Jose

Summary

Hard working and solution oriented sales manager with a passion for sales. Accomplished leader with proven ability in building relationships and sales initiatives. Well-organized and resourceful with detail-oriented and conscientious approach. Proactive and flexible in scaling operations and responding to changing industry conditions.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Brand Development Manger

REPUBLIC NATIONAL DISTRIBUTING COMPANY
11.2023 - Current
  • Enhanced brand visibility by developing and executing strategic marketing campaigns.
  • Increased customer engagement through targeted social media initiatives and content creation.
  • Managed cross-functional teams to ensure smooth coordination and execution of brand development projects.
  • Analyzed market trends and consumer behavior to optimize brand positioning for maximum impact.
  • Established strong relationships with key industry influencers, resulting in increased brand exposure.

Field Sales Manager

Constellation Brands
09.2021 - 09.2023
  • Drove revenue growth, profitability, and sales for Constellation Brands' wine and spirit business in the California chain market through strategic planning.
  • Improved the effectiveness of local organization by collaborating with multiple business units within Constellation and distributor, including brand marketing, trade marketing, finance, and sales teams.
  • Built constructive employee relationships to maintain workforce engagement, commitment and flexibility.
  • Successfully led a team of four direct reports and three indirect reports, along with the distributor for developing and executing programming, pricing, and retailing strategies to exceed depletion growth targets in each account.

Area Manager

Southern Glazer's Wine And Spirits
08.2021 - 09.2021
  • Conducted training sessions to educate employees on best practices and procedures to increase profitability.
  • Resolved conflicts promptly to promote positive environment for customers.
  • Assessed reports to evaluate performance, develop targeted improvements and implement changes.
  • Transformed underperforming teams into productive, profitable teams.
  • Supervised 3 district managers and managed assets, maintaining contractual, compliance and reporting requirements for all areas and assets.

District Manager

Southern Glazer's Wine And Spirits
07.2019 - 08.2020
  • Oversee 79 established grocery chain accounts to achieve distribution and growth.
  • Manages a sales team of four merchandisers in the South Bay territory.
  • Collaborate and implement priorities for our suppliers to the team to insure all goals are met.
  • Create and produce Excel trackers for the team and portfolio managers to provide accurate information to redefine focuses on priorities for the division.

Chain Sales Merchandiser

Southern Glazer's Wine And Spirits
09.2019 - 09.2020
  • Oversees 22 established chain grocery store accounts to achieve distribution and growth.
  • Utilizes time-management, creativity and organizational skills to service accounts.
  • Achieve and exceed short and long-term goals from suppliers.
  • Fulfilled account and customer needs.
  • Top 10 Sales Merchandisers in NorCal.

Bartender

Eureka! Restaurants
03.2018 - 07.2019
  • Excellent knowledge of mixing, garnishing, and serving drinks.
  • Able to prepare alcohol and non-alcoholic beverages and entertain a bar top consistently.
  • Achieved objectives following food and beverage regulations and maintaining cash handling skills.

Education

Bachelor of Arts - Business Administration And Management

San Francisco State University
San Francisco, California
05.2018

Skills

  • Team Leadership & Development
  • Sales & Business Development
  • Key Account Management
  • Profit & Loss Accountability
  • Sales Channel & Pipeline Development
  • Sales Target Attainment
  • Risk Identification & Mitigation
  • Market & Competitor Analysis
  • Strategic Planning & Partnerships
  • Revenue Growth & Optimization

Certification

WSET II in Wine and Spirits

Timeline

Brand Development Manger

REPUBLIC NATIONAL DISTRIBUTING COMPANY
11.2023 - Current

Field Sales Manager

Constellation Brands
09.2021 - 09.2023

Area Manager

Southern Glazer's Wine And Spirits
08.2021 - 09.2021

Chain Sales Merchandiser

Southern Glazer's Wine And Spirits
09.2019 - 09.2020

District Manager

Southern Glazer's Wine And Spirits
07.2019 - 08.2020

Bartender

Eureka! Restaurants
03.2018 - 07.2019

Bachelor of Arts - Business Administration And Management

San Francisco State University

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Emma J. Edelson