Emma Wan
Calgary,Canada
Summary
Results-driven Brand Media and Digital Strategy Specialist with 5 years of working experience and a Bachelor's degree from the University of Calgary. Skilled in economics, management, and film production. Expert in developing and executing innovative marketing campaigns, including influencer marketing. Proficient in video production, editing, and data analysis on multiple social media platforms.
Overview
6
6
years of professional experience
Work History
Brand Media and Digital Strategy Specialist
Yingke Interactive Entertainment Co., Ltd. (Inkeverse)
Beijing, China
09.2021 - 12.2023
- Spearheaded product operation strategies for a Metaverse social app tailored to global market users, resulting in a 5% increase in daily active users and a 10% growth in login users
- Established partnerships with over 1000 North American KOL/KOC resources, achieving a total exposure of 5 million
- Executed user operation strategies across different platforms, organizing monthly communication with 200 target users and conducting user research activities
- Identified target audiences and developed segmentation strategies for campaigns.
- Managed social media accounts and paid advertising campaigns, primarily on TikTok, Instagram, and Twitter. Oversaw the planning, shooting, editing, and publishing of video content.
- Led the operation of blockchain community activities, as well as the planning and execution of online events.
- Utilized data metrics to refine strategies and adjust plans, enhancing user engagement and improving conversion rates.
- Analyze campaign results, provide reporting and constantly optimize campaigns on Paid Social platforms.
Social Media Brand Strategist
Beijing Jiyu Technology Co., Ltd.
Beijing, China
08.2019 - 09.2021
- Executed overseas marketing plans for prominent brands, collaborated with KOLs on TikTok and other overseas social media in the UK, North America, and South America, and achieved a minimum CPV of $0.006 for marketing videos
- Established relationships with influencers who can help promote the brand's products or services on their own accounts.
- Managed and operated social media accounts, achieving quarterly video views of 10 million and increasing follower counts to 100K
- Participated in the shooting and follow-up of short video content, controlled the camera, arranged the scene, wrote scripts, and communicated with actors.
- Coordinated with design team to create visuals for posts that align with the brand's aesthetic.
- Analyzed data to identify opportunities for improvement in reach, engagement, and conversions.
- Planned and executed social media marketing projects in the UK and the United States and live streaming planning in the UK.
- Participated in UGC and PUGC live streaming activities for AliExpress in Brazil and France.
Accounts Payable
JBS Food Canada
Calgary, Canada
11.2017 - 09.2019
- Managed trade orders, checks, invoices, and transaction records
- Handled accounting vouchers and reports using SAP and AS400 systems.
Education
Bachelor of Commerce - Marketing
University of Calgary
05-2017
Skills
- Strong academic foundation and market research
- Social media marketing and brand strategy
- Proficiency in video editing and social media tools
- Influencer marketing management
- Creative thinking and advertising strategies
- Online media campaigns and project management
- Expertise in Adobe Premiere Pro, DaVinciResolve, FinalCut
- Level 1B certificate in Mandarin Proficiency Test (HSK)
- CTCSOL certificate
- WPIC certificate
Timeline
Brand Media and Digital Strategy Specialist
Yingke Interactive Entertainment Co., Ltd. (Inkeverse)
09.2021 - 12.2023
Social Media Brand Strategist
Beijing Jiyu Technology Co., Ltd.
08.2019 - 09.2021
Accounts Payable
JBS Food Canada
11.2017 - 09.2019
Bachelor of Commerce - Marketing
University of Calgary
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