Emma Pettener
Binbrook,ON
Summary
Accomplished District Sales Manager with a proven track record at Skechers USA Canada, achieving top sales growth through strategic business development and exceptional team leadership. Expert in merchandising oversight and fostering cross-functional collaborations, demonstrated by leading the highest sales comps in the country. Skilled in relationship building, ensuring sustained company profitability and market expansion.
Overview
4
4
years of professional experience
Work History
District Sales Manager
Skechers USA Canada
Mississa, Ontario
06.2021 - Current
- Generated the number one sales comp growth within Canada, +14% to 2023 sales performance, through effective talent planning, sales and product analysis, and effective implementation of brand strategies.
- Experience working with remote markets, overseeing the Winnipeg, MB, market throughout 2024, with the highest sales comps in the country of 24% and 20% produced over 2023 and 2022.
- Highly experienced with new store openings of over 10,000 square feet, hiring and onboarding, and leadership performance management.
- Highly experienced in promotional strategy and marketing events to draw and attract a new customer base through grassroots marketing.
- Highly experienced in payroll management efficiency, retail business operating standards, inventory control practices, P&L, and loss prevention control. 2024 EBITDA profits +10 million.
- Strong background in operations and facility management of retail stores, and partnership with retail leasing partners.
- Work extensively with HR, LP, Product, and allocations, as well as Visual and Marketing partners within Canada and Manhattan Beach, California.
- Reports directly to the Director of Retail Sales and Operations of Canada.
National Sales Manager
TOPSHOP TOPMAN - Hudson's Bay Company
Toronto, ON
07.2020 - 06.2021
- Expanded TOPSHOP and TOPMAN into 30 new HBC stores across Canada in 2020, resulting in $7.5 million in incremental sales.
- Expanded five new concession-based businesses within full stores to help drive sales per square foot, productivity, increase the Gen Z customer base, and build the store portfolio in a challenging sales time. 2020 concession sales generated $18 million.
- Executed a successful marketing and promotional growth strategy with a focus on clarity of offer, key items, and strategic sales activity, creating continuous growth in EBITDA from 2019.
- Grew 11% leadership talent pool through clear succession planning, personal skill development, and feedback review process.
- Continue to work with franchisees and buyers to maintain profitability within current inventory and stock holding. Margin performance has been maintained at a 50-60% rate due to strategic promotions and clearance cadences.
- Reported directly to the Division Vice President of TOPSHOP, TOPMAN, Hudson Bay.
Education
Fashion Management Business Diploma - Fashion And Business Management
George Brown College
Toronto04-2011
Skills
- Business development and planning
- Prospecting and account acquisition
- Goals and performance
- Performance improvements
- Sales training
- Merchandising oversight
- Cross-functional collaboration
- Product allocation
- Sales expertise
- Territory management
- Relationship building and management
- Customer service management
- Sales team leadership
Accomplishments
- Graduated in top 97% of graduating class and 4.0 GPA
- Coursework in Advanced marketing strategies, business economics, and managing human resource relations
- Awarded Fashion Management Academic Achievement Award in 2011 by the American Apparel and Footwear Association
- Dean's List 2009-2011
Timeline
District Sales Manager
Skechers USA Canada
06.2021 - Current
National Sales Manager
TOPSHOP TOPMAN - Hudson's Bay Company
07.2020 - 06.2021
Fashion Management Business Diploma - Fashion And Business Management
George Brown College
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