Emma Kent
Ottawa,ON
Summary
Social media coordinator with a strong track record of creating engaging content that aligns with corporate communication objectives. Demonstrates self-motivation and expertise in brand promotion and online marketing. Recognized for efficiency and speed in managing multiple social media platforms.
Overview
1
1
Certification
3
3
years of professional experience
Work History
Social Media Coordinator, Communications and Public Relations
CAA North and East Ontario
Ottawa, Canada
05.2023 - Current
- Social Media Strategy and Execution: Develop, coordinate, and execute multi-platform social media campaigns (Facebook, Instagram, TikTok, YouTube, LinkedIn), including paid promotion, short-form videos, reels, and interviews. Ensure content aligns with organizational objectives and engages the correct target audience for each platform. Schedule all social media posts using Sprout Social, Later, and Hey Orca.
- Analytics and Optimization: Deliver weekly social media performance reports, monitor social media trends, and interpret analytics using Sprout Social, Meta Business Suite, Google Ads, YouTube Studio, and video insights. Apply findings to optimize timing, messaging, and the format of campaigns.
- Content Development and Writing: Produce compelling copy tailored to specific platforms and audiences. Create digital content that educates members on key initiatives, using accessible language and audience-first storytelling.
- Produced timely multimedia content by identifying emerging social media trends and pitching concepts to marketing team, leveraging proficiency in CapCut, Canva, Microsoft 365, and Adobe Creative Cloud apps.
- Collaborated with cross-departmental teams, executives, and external partners to align content strategies with communication goals, confidently presenting and justifying creative decisions to senior leadership.
- Project Management: Oversee overlapping creative timelines via Monday.com, ensuring on-time delivery. Mentor junior staff and coordinate cross-functional efforts to maintain strategic direction.
- Monitored online conversations and provided actionable recommendations for responses, contributing to digital campaigns that fostered trust and awareness among members and the public.
- Event & Campaign Support: Supported large-scale activations including Ottawa REDBLACKS, PWHL Ottawa, and help produce all content for Sens Skills in partnership with the Ottawa Senators since 2024.
Education
Masters of Communications -
University of Ottawa
Ottawa, ON06-2028
Honours Bachelor of Arts - Communications, Minor in Media and Cultural Industry Studies
University of Ottawa
Ottawa, ONSkills
- Fluent in french
- Social media strategy
- Content development
- Performance analytics
- Multimedia production
- Project management
- Stakeholder collaboration
- Community management
Certification
- Social Media Management, Meltwater Engage
- Emergency First Aid + Level C CPR + AED
Accomplishments
- Cum Laude, Average of 80-85% when graduating from the University of Ottawa.
- Merit Scholar, Earned a Merit scholarship for all four years of University for a high grade point average (80%).
- FSL Certificate, Earned for completing 10 or more French courses in high school, including core French and elective subjects.
Timeline
Social Media Coordinator, Communications and Public Relations
CAA North and East Ontario
05.2023 - Current
Masters of Communications -
University of Ottawa
Honours Bachelor of Arts - Communications, Minor in Media and Cultural Industry Studies
University of Ottawa