EMILY ROSS
Sydney,Australia
Summary
Senior commercial leader with national and global experience across the travel sector. Proven track record of driving market share growth, while managing a $75M budget at News Corp Australia. Experienced in commercial strategy, revenue growth, and leading high-performing teams.
Overview
15
15
years of professional experience
Work History
National Head of Travel
News Corp Australia
07.2024 - Current
- Managed $75m travel advertising budget, resulting in 7% market share increase in FY25.
- Led team of 14 direct reports to exceed performance targets for 12 consecutive months.
- Directed travel category initiatives including contract negotiations, trade activity, business strategy, product development (AI vendor search), and financial reporting.
Global Solutions Lead - Australia
News Corp Australia
10.2023 - 06.2024
- Secured role as part of high-performing 3rd generation team.
- Led and consolidated all cross-market commercial initiatives between News US, News UK, and News AU.
- Traveled quarterly to international markets to support strategic initiatives.
Group Sales Director - Travel
News Corp Australia
03.2022 - 09.2023
- Established and led sales team focused on servicing top-tier travel partners, enhancing partner relationships and driving revenue growth.
- Directed sales market engagement with clients and agencies, identifying and securing advertising opportunities across print, digital, affiliate, audio, and social platforms.
- Built and led a new sales team dedicated to servicing top-tier travel partners.
Client Solutions Director
News Corp Australia
08.2021 - 03.2022
- Served as the integrated marketing solutions lead, managing annual contract negotiations and overseeing multi-channel campaigns across digital, print, social, video, and audio.
- Led a team of 3 direct reports.
- Developed consumer-facing content and communications strategies for clients within News Corp suite of brands and products.
Client Solutions Manager - Travel
News Corp Australia
07.2020 - 07.2021
- Responded to media briefs with integrated marketing solutions for travel category, increasing briefed volumes by 46% from FY20 within a challenged market.
- Served as external travel lead in sales pitches to media agencies, travel retailers, DMO, airline, touring and cruise, achieving 69% conversion rate on briefs.
- Led creation and commercial rollout of Escape brand collateral, including media kits, product launches, travel insights & research, and commercial & editorial initiatives.
Account Executive (Promoted from Digital Coordinator)
Nine Entertainment Co
10.2018 - 07.2021
- Managed and optimized advertising campaigns across Nine.com.au and MSN.com.au owned assets to enhance audience engagement.
- Managed client accounts and maintained relationships with key stakeholders.
- Collaborated with cross-functional teams to develop marketing strategies.
- Assisted in preparing presentations and proposals for client pitches.
Senior Client Solutions Manager
News Corp Australia
07.2016 - 10.2018
- Led solutions and go-to-market strategies on major briefs and business-wide initiatives, pitching to agencies and clients across multiple categories.
- Developed multi-channel integrated media campaigns for Travel, Food, Prestige, Womens, and News brands, enhancing engagement across diverse audiences.
- Managed client relationships to ensure satisfaction and retention.
- Developed tailored solutions to meet client needs and objectives.
- Collaborated with cross-functional teams to deliver integrated media strategies.
Sales Executive
Nine Entertainment Co
05.2015 - 07.2016
- Sold multi-channel campaigns, encompassing programmatic digital, integrated content, brand integration within tentpoles, and bespoke high-impact formats.
- Developed relationships with clients to understand their advertising needs.
- Presented advertising solutions tailored to client objectives and budgets.
- Collaborated with internal teams to create effective marketing campaigns.
Digital Sales Executive
Cohort Global
06.2015 - 06.2016
- Sales of performance data led solutions to agencies and clients.
- Campaign implementation and analysis of performance.
Paralegal
Worthington & Reading
01.2012 - 01.2014
- Entry level paralegal for principal lawyer in law firm (2 solicitors).
- Conducted legal research to support case preparation and client inquiries.
- Drafted legal documents, including briefs and contracts, for attorney review.
- Organized case files and maintained accurate records for ongoing litigation.
Education
Mini MBA - Marketing
Bachelor - Communication & Media Studies: International Media
University of Wollongong
Creative Writing -
Oxford University
Skills
- Budget & P&L management
- Contract negotiation
- Commercial strategy
- Sales team leadership
- Integrated marketing
- Go to market strategy
- Client and trade relationship management
Trade Coverage And Industry Engagement
- Selected as a judge for Women in Travel Awards, 12/01/25
- Featured in Travel Weekly interview discussing industry insights, 10/01/25
- Presented the NTIA People's Choice Award and featured in accompanying article, 10/01/25
- Delivered opening and closing addresses at TravelDaze Conference, 05/01/25
- Contributed an industry perspective in B&T Australia article, 03/01/25
- Published commentary in Mi3 on market trends, 11/01/24
- Announced in media for new leadership role appointment, 09/01/24
Personal Information
Citizenship: Dual Australian - Canadian
Timeline
National Head of Travel
News Corp Australia
07.2024 - Current
Global Solutions Lead - Australia
News Corp Australia
10.2023 - 06.2024
Group Sales Director - Travel
News Corp Australia
03.2022 - 09.2023
Client Solutions Director
News Corp Australia
08.2021 - 03.2022
Client Solutions Manager - Travel
News Corp Australia
07.2020 - 07.2021
Account Executive (Promoted from Digital Coordinator)
Nine Entertainment Co
10.2018 - 07.2021
Senior Client Solutions Manager
News Corp Australia
07.2016 - 10.2018
Digital Sales Executive
Cohort Global
06.2015 - 06.2016
Sales Executive
Nine Entertainment Co
05.2015 - 07.2016
Paralegal
Worthington & Reading
01.2012 - 01.2014
Mini MBA - Marketing
Bachelor - Communication & Media Studies: International Media
University of Wollongong
Creative Writing -
Oxford University