Emily Moore
Charlottetown,PE
Summary
National Brand Manager with 5+ years of experience in hospitality and consumer marketing. Specializes in brand leadership, rebranding, and multi-channel campaign execution across national portfolios. Proven success as the creative and strategic lead on new brand launches and full-scale rebrands, with expertise in budget management, digital advertising, and Health Canada compliance. Known for blending strategic vision with hands-on execution, building strong brand identities, and delivering measurable results in fast-paced, multi-location environments.
Overview
7
7
years of professional experience
Work History
National Brand Manager
Canada’s Island Garden
11.2024 - Current
- Lead and manage 3 national brands, overseeing positioning and growth strategies.
- Serve as creative and strategic lead on the launch of a new brand and the full rebrand of another.
- Build and maintain fiscal budgets, track ROI, and direct national marketing campaigns.
- Ensure all marketing efforts meet Health Canada compliance standards.
- Maintain strong communication with key stakeholders to align brand goals with business objectives.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Trade & Communication Specialist
Canada’s Island Garden
05.2024 - 11.2024
- Led communication strategies to support national product launches and promotions.
- Coordinated trade shows, events, and partnerships to maximize visibility.
- Strengthened cross-functional alignment between trade partners and internal teams.
- Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
Marketing Coordinator
Canada’s Island Garden
02.2023 - 05.2024
- Managed social media platforms and tracked engagement metrics.
- Crafted marketing copy and supported commercial activations.
- Collaborated with creative teams to deliver impactful brand content.
Client Experience Manager (Summer Student)
XYZ Storage
06.2021 - 10.2021
- Developed customer databases and communication systems.
- Implemented efficiency protocols reducing Accounts Receivables by 90%.
Manager
Figures
12.2018 - 01.2021
- Managed day-to-day operations, including guest relations, asset management, and overall venue performance.
- Oversaw employee scheduling, training, and onboarding, ensuring a high-performing and customer-focused team.
- Directed content creation and promotional campaigns, increasing engagement and driving repeat business.
- Implemented operational improvements that enhanced profitability, streamlined workflows, and elevated the guest experience.
Education
Advanced Diploma - Business Administration – Marketing
George Brown College
Toronto, ON01.2022
Architecture & Interior Design - undefined
George Brown College
Toronto, ON01.2016
B.A. - Psychology
University of Prince Edward Island
Charlottetown, PE01.2014
Skills
- Brand Leadership & Rebranding
- Digital Marketing
- Campaign Strategy & Execution
- Budgeting & ROI Tracking
- Creative Direction & Content Development
- Regulatory Compliance (Health Canada)
- Stakeholder & Cross-Functional Collaboration
- Leadership & Team Coordination
- Partnership development
- Sales support
- Brand strategy
- Event coordination
- Strategy development
Timeline
National Brand Manager
Canada’s Island Garden
11.2024 - Current
Trade & Communication Specialist
Canada’s Island Garden
05.2024 - 11.2024
Marketing Coordinator
Canada’s Island Garden
02.2023 - 05.2024
Client Experience Manager (Summer Student)
XYZ Storage
06.2021 - 10.2021
Manager
Figures
12.2018 - 01.2021
Architecture & Interior Design - undefined
George Brown College
B.A. - Psychology
University of Prince Edward Island
Advanced Diploma - Business Administration – Marketing
George Brown College
Similar Profiles
Eli KastnerEli Kastner
Landscape Laborer at Island Spa & Garden ServicesLandscape Laborer at Island Spa & Garden Services
Braden CooperBraden Cooper
Garden Shop Manager at Island Garden ShopGarden Shop Manager at Island Garden Shop
Gurpreet KaurGurpreet Kaur
Manufacturing Technician at Canada Island GardenManufacturing Technician at Canada Island Garden
Faiz MoulviFaiz Moulvi
Housekeeper at Delta Hotels By MarriottHousekeeper at Delta Hotels By Marriott
RACHAEL ADEDOLAPO ILORIRACHAEL ADEDOLAPO ILORI
Caregiver at VINEYARD RESIDENTCaregiver at VINEYARD RESIDENT