Emily McWilliams

•Craft compelling content for clients in diverse industries,

including healthcare, manufacturing, and professional

services.

• Follow SEO best practices for blog and webpage

content creation to drive traffic and convert leads.

• Edit high volumes of content, ensuring it meets client's

standards and aligns with their business objectives.

• Support the company’s internal content strategy by

developing the company’s website and other content

materials.

• Assisted in the recruitment of approximately 50 freelance writers who significantly grew the company's weekly content output.
• Sourced trending news stories for the company's internal Facebook pages (Diply, Crafty, and Aunty Acid) and assigned those stories to freelance writers daily.
• Copy-edited articles and ensured they complied with the company's internal content guidelines, as well as Facebook's community standards and Google Ad guidelines.
• Created captivating headlines and thumb images to accompany articles on social media.
• Posted articles on Facebook and tracked engagement and click-through rates to ensure content met the company's internal KPIs.
• Responded to Facebook fans and moderated comments on articles to foster a positive online community.
• Tracked all assignments and compiled bi-weekly invoices for each freelance writer.

• Worked with the team manager, editor, and content analyst to ensure publishing needs for the Diply and the Crafty Facebook pages were met by the DIY content team to grow our online audience.
• Edited articles and coached writers on how to improve their writing through one-on-one meetings and group workshops.

• Worked closely with the Brand Partnership Manager to pitch and develop social media campaigns for external clients to grow Diply's e-commerce division.
• Revised content based on client's feedback to meet their brand voice and the goals of the campaign.
• Grew partnerships with a diverse group of brands including Baublebar, Shany Cosmetics, Sugru, The London Beer and BBQ Show, and Frank and Oak.

• Wrote viral articles to deadline that increased traffic to Diply.com and provided content for emerging social media influencers.
• Pitched original ideas and helped identify viral trends that would make Diply's internal brands unique among its competitors.

• Wrote articles for the newspaper's website and updated breaking news stories as they developed.
• Contributed original articles to the newspaper's print edition while adhering to deadlines.
• Conducted interviews over the phone and in-person with key sources for article research.
• Fact-checked stories and sources.