Emily Lum
Toronto,Canada
Summary
Communications professional with a keen eye for emerging digital trends and audience engagement. Expertise in conducting audits and creating strategic content for platforms like TikTok and Instagram, enhancing outreach effectiveness and driving measurable results.
Overview
6
6
years of professional experience
Work History
Social Media & Communications Assistant
GLOCAL
Toronto, Ontario
01.2026 - 04.2026
- Conducted social media and website audits across Instagram, TikTok, LinkedIn, and others to identify strengths and weaknesses.
- Analyzed audience engagement trends to pinpoint gaps and enhance outreach effectiveness.
- Created audience demographic profiles and provided strategic platform recommendations.
- Executed competitive research on nonprofits and youth organizations to gather actionable platform insights.
- Designed Instagram recruitment mockups using brand-aligned colours and typography to enhance visual appeal.
Sales Associate & Social Media Support
Isabella's Mochi Donuts
03.2025 - 06.2025
- Created and posted TikTok content to promote products and increase brand visibility
- Identified engaging content ideas based on TikTok trends and audience interests to enhance social media presence
- Assisted with social media content by capturing photos/videos and participating in trend-based posts
- Delivered customer service and managed cashier responsibilities in fast-paced retail environment, ensuring positive shopping experiences
Sales Leader
Aerie
11.2019 - 12.2024
- Leveraged social media insights and customer feedback to drive product interest and enhance shopping experience
- Supported in-store marketing initiatives through visual merchandising and trend-focused displays to enhance customer engagement
- Developed strong communication and leadership skills through customer interaction, sales support, and problem-solving
- Collaborated with team members in fast-paced retail environment, managing multiple responsibilities effectively
Hostess / Support Staff
The Courtney Room
10.2023 - 08.2024
- Coordinated guest flow and collaborated with staff to ensure seamless service during peak hours
- Facilitated clear communication between front- and back-of-house teams to enhance customer experience
- Resolved guest concerns promptly and professionally to uphold service standards in a fast-paced environment
Education
Bachelor of Arts - Professional Communications
Toronto Metropolitan University
Toronto, ON04-2028
Some College (No Degree) -
University of Victoria
Victoria, BCSkills
- Social media strategy
- Team collaboration
- Social media analytics
- Audience analysis
- Social media platforms
- Design software
- Team collaboration
- Audience analysis
Accomplishments
- Entrance Scholarship Recipient - UVIC
- Scholarship Recipient - Victoria Conservatory of Music
- Deans List - TMU
Volunteer Experience
- Headway Victoria Epilepsy & Parkinson's Centre
- Oaklands Elementary School
Timeline
Social Media & Communications Assistant
GLOCAL
01.2026 - 04.2026
Sales Associate & Social Media Support
Isabella's Mochi Donuts
03.2025 - 06.2025
Hostess / Support Staff
The Courtney Room
10.2023 - 08.2024
Sales Leader
Aerie
11.2019 - 12.2024
Bachelor of Arts - Professional Communications
Toronto Metropolitan University
Some College (No Degree) -
University of Victoria