EMILY CRAVEN
TORONTO,ONTARIO
Summary
Energetic marketer, polished in analyzing data, identifying trends and crafting creative solutions.
Offering 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
Work History
Associate Product Manager
Bausch+ Lomb
01.2022 - Current
- Lead cross-functional teams through proof-of-concept process for marketing initiatives, direct supply-chain management, new product launch + budgetary activities
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Analyzed consumer and financial data to develop strategic insights and make clear and compelling recommendations for overall business growth.
- Led category, brand, competitive and promotional analyses to identify trends leading to key consumer conclusions and implications on marketing strategy.
- Collaborated with sales (16 Territory Managers), marketing, and support teams to launch products on time and within budget.
Territory Manager
Bausch+ Lomb
11.2018 - 01.2022
- Exceeded sales targets by effective account management, spearheading successful sales strategies, compelling educational presentations and strong interpersonal skills.
- 2019 - 36.8% territory growth
- 2020 – 24% territory growth, despite COVID lockdowns
- 2021 - 38.9% territory growth despite COVID-19 impact on Toronto Territory
- Member of In-Field Advisory board as key liaison with CLT
National Account Manager
Mouse Marketing
09.2017 - 10.2018
- Played instrumental role in creative planning and review sessions, working with team to elevate and execute marketing initiatives
- Coordinated with internal teams to facilitate prompt delivery of client projects with budget management of over $300K.
- Produced concept plans for high-profile events. Execution from start to finish, generating brand recognition, managed event staff and budgetary restraints.
- Successful negotiation to enable brand activations at National Events across Canada (Gallo Wines, Celebrity Cruises, LCBO)
Condo Board Director
MCTT
10.2020 - 08.2022
- Volunteer member on condo board, providing assistance with day-to-day operations including budgetary management, vendor selection and overall management of building
- Demonstrated creativity and resourcefulness
- Acted as ateam leader in group projects, delegating tasks and providing feedback.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Education
Bachelor of Science - Health Sciences (Kinesiology)
Western University
London, ON06.2016
Post-Graduate - Public Relations + Corporate Communications
Humber College
Toronto, ON06.2017
Certificate - Sales Training
Richardson Training
Toronto, ON03.2019
Certificate - Brand Management
Cornell Unversity
Toronto02.2022
Skills
- Product Management and Branding
- Customer Needs Assessments
- Continuous Improvement Process
- Calculating ROI
- Strategic Planning
- Customer Segmentation Support
- Staff Management
- P&L Management
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