Emily Bloom

• Manage and optimize digital advertising campaigns across multiple platforms (including Google Ads) to achieve clients' marketing objectives, increasing client satisfaction, and retention.
• Develop and execute strategies to help small and medium-sized businesses (SMBs) grow, utilizing data insights, and performance analytics.
• Build and nurture long-term client relationships through regular communication, providing tailored recommendations to meet unique business needs.
• Collaborate with internal teams to ensure seamless project execution, ensuring all campaigns are delivered on time, and to the highest standard.
• Deliver client presentations and strategic recommendations, quantifying growth opportunities, and driving campaign success.

Key Achievements:

• Increased client portfolio growth by 300% year-over-year through successful digital advertising strategies.
• Achieved 6XROAS campaign ROI by leveraging in-depth market analysis and adjusting strategies to optimize ad spend.
• Led a team that helped 25 of SMBs improve their digital presence, resulting in tripled web traffic, longer user engagement and higher conversion rates.

Key Marketing and Advertising Responsibilities: Key Achievements:

As the owner and operator of a successful salon, I was responsible for not only managing daily operations, but also leading the marketing and advertising efforts that drove business growth. I focused on establishing and enhancing the salon's online presence, implementing targeted digital strategies, and optimizing client acquisition and retention through a combination of web design, SEO, and paid advertising. My marketing initiatives resulted in increased online visibility, engagement, and, ultimately, revenue growth for the business.

Web Design & Development: Designed and developed the salon's website using platforms such as WordPress ensuring it was visually appealing, user-friendly, and optimized for conversions.

• Integrated an online booking system, enabling customers to schedule appointments easily, reducing administrative workload, and increasing client satisfaction.
• Implemented responsive design, ensuring the website was mobile-friendly to capture a larger audience, especially given the growing mobile search trend.
• Ensured the website aligned with the salon’s branding and effectively communicated the salon's offerings, pricing, and promotions.
  

Search Engine Optimization (SEO): Conducted comprehensive keyword research to identify high-value search terms related to beauty services, including salon-specific keywords ("best spray tan salon in Toronto"). Our company is still ranking in 1st place for many keywords despite our website no longer being live.

• Optimized on-page elements, such as meta tags, title tags, headers, and image alt text, to improve search rankings and organic traffic.
• Created optimized content for the website, including blog posts and service pages, to attract targeted traffic and answer common customer questions.
• Built backlinks through partnerships with local businesses, beauty influencers, and community organizations to enhance domain authority and increase local SEO performance.
• Utilized Google Search Console and Google Analytics to monitor website performance, track keyword rankings, and make data-driven adjustments to improve SEO outcomes.
  

Paid Advertising & Digital Campaigns: Managed and executed paid search campaigns on Google Ads to increase the salon’s visibility for high-intent search terms.

• Designed targeted display ad campaigns on the Google Display Network and Facebook Ads, focusing on local audiences and seasonal promotions, driving foot traffic and appointment bookings.
• Created and managed Facebook and Instagram ad campaigns, targeting potential customers based on demographics, interests, and behaviors, and tracked performance to optimize return on investment (ROI).
• Developed promotional offers, including discounts, packages, and holiday specials, through email marketing and social media channels, effectively converting leads into bookings.
  

Social Media Strategy & Content Creation: Developed and executed social media strategies across platforms (Instagram, Facebook, Pinterest) to engage with both existing clients and potential customers.

• Designed creative content, including promotional graphics, before-and-after transformation photos, and client testimonials, to increase engagement and brand loyalty.
• Increased Instagram followers to 15,000 users through consistent posting, storytelling, and interacting with followers, fostering a sense of community around the salon brand.
• Implemented social media advertising, driving targeted campaigns to specific demographics, resulting in a measurable increase in appointments and foot traffic.
  

Branding & Local Marketing: Developed a consistent brand voice and visual identity for the salon, ensuring cohesive messaging across the website, social media, and all customer touchpoints.

• Engaged in local SEO efforts by claiming and optimizing the Google My Business profile, encouraging customer reviews, and boosting the salon’s presence in local search results.
• Built relationships with local influencers and beauty bloggers to secure sponsored content, shoutouts, and partnerships, driving awareness and brand recognition.
• Participated in community events and collaborated with local businesses for cross-promotional opportunities, further enhancing the salon's visibility in the local market.
  

Performance Analysis & Reporting: Regularly tracked and analyzed key performance indicators (KPIs) for all digital marketing efforts, including website traffic, conversion rates, social media engagement, and ROI from paid campaigns.

• Used tools such as Google Analytics, Facebook Insights, and email marketing reports to evaluate the effectiveness of campaigns, and adjust strategies as needed for continuous improvement.
  
• SEO Success: Increased organic website traffic by 500% over 24 months through targeted SEO efforts, resulting in more appointment bookings, and higher revenue.
• Social Media Growth: Grew Instagram following by 15,000 users in 24 months through consistent content strategies and community engagement, resulting in a significant increase in customer interaction and brand awareness.
• Paid Advertising ROI: Managed Google Ads campaigns that resulted in a 150% increase in bookings, while achieving a 5% reduction in cost per click (CPC) over 24 months through continuous optimization and A/B testing.
• Increased Conversion Rates: Boosted online appointment booking conversion rates by 200% by enhancing the website’s user experience and implementing a streamlined booking process, leading to a higher conversion from visitor to customer over 24 months.