Summary
Overview
Work History
Education
Skills
Timeline
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Emela Husic

Marina del Rey

Summary

Brand marketing leader with 8+ years of experience driving growth, awareness, and consumer engagement in beauty. Proven expertise in shaping brand identity, leading 360° campaigns, and translating consumer insights into impactful storytelling. Expertise in bringing brand strategies to life across digital, social, PR, and influencer channels.

Overview

12
12
years of professional experience

Work History

Director of Brand Marketing

GOPURE
09.2020 - 09.2025
  • Helped drive 5x revenue growth by leading brand initiatives and marketing campaigns that expanded awareness and consumer engagement.
  • Spearheaded go-to-market plans for 15+ product launches, shaping positioning, messaging, and creative across all touchpoints.
  • Strengthened brand perception and competitive positioning through a full-scale rebrand of the brand packaging, website, creative assets and brand voice.
  • Managed quarterly brand marketing budget of $100k, allocating spend across PR, social channels to maximize brand awareness.
  • Produced the company’s first PR event, generating 2M+ social impressions and securing press coverage that contributed to over 6B lifetime media impressions.
  • Secured monthly national TV segment coverage resulting in 45% lift in branded search terms.
  • Scaled TikTok and Instagram presence through organic content and paid activations, achieving 58% increase in reach quarterly.
  • Translated consumer insights and trend analysis into product and campaign strategies.
  • Led and mentored a team responsible for driving consumer engagement, community connection and brand recognition.


Retention Marketing Manager

Tradesy
12.2019 - 08.2020
  • Drove subscriber engagement through daily editorial emails and push notifications, ensuring brand voice consistency.
  • Managed a robust monthly campaign calendar, developing campaigns that maximized business results.
  • Created the company’s first creative A/B testing program, optimizing assets to lift key KPIs across retention channels.
  • Analyzed and reported campaign performance to senior leadership, translating insights into action plans for revenue optimization

CRM Campaign Manager

Lidl Digital
07.2018 - 08.2019
  • Developed targeted CRM campaigns (email, push, print) that engaged customers across the lifecycle.
  • Designed mobile CRM strategy and roadmap to activate users and increase repeat purchase behavior.
  • Partnered with four European markets to consult on consumer engagement and lifecycle marketing best practices.

Marketing Manager

Zalando SE
01.2014 - 06.2018
  • Coordinated global marketing campaigns for push notification channel, driving revenue across 14 European markets.
  • Launched international testing program and established global best practices for consumer engagement campaigns.
  • Increased app opt-ins and engagement by 10% YoY through targeted campaigns and cross-functional collaboration.

Education

Bachelor of Science - International Business

The Ohio State University
Columbus, OH

Master of Science - International Management

Brandenburg University of Applied Sciences
Germany

Skills

  • Brand Strategy
  • 360° Campaign Development
  • Consumer Insights
  • Storytelling
  • Social Media Strategy
  • PR & Experiential Marketing
  • Cross-Functional Leadership
  • Creative Direction
  • Content Strategy

Timeline

Director of Brand Marketing

GOPURE
09.2020 - 09.2025

Retention Marketing Manager

Tradesy
12.2019 - 08.2020

CRM Campaign Manager

Lidl Digital
07.2018 - 08.2019

Marketing Manager

Zalando SE
01.2014 - 06.2018

Bachelor of Science - International Business

The Ohio State University

Master of Science - International Management

Brandenburg University of Applied Sciences

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Emela Husic