Emela Husic
Marina del Rey
Summary
Brand marketing leader with 8+ years of experience driving growth, awareness, and consumer engagement in beauty. Proven expertise in shaping brand identity, leading 360° campaigns, and translating consumer insights into impactful storytelling. Expertise in bringing brand strategies to life across digital, social, PR, and influencer channels.
Overview
12
12
years of professional experience
Work History
Director of Brand Marketing
GOPURE
09.2020 - 09.2025
- Helped drive 5x revenue growth by leading brand initiatives and marketing campaigns that expanded awareness and consumer engagement.
- Spearheaded go-to-market plans for 15+ product launches, shaping positioning, messaging, and creative across all touchpoints.
- Strengthened brand perception and competitive positioning through a full-scale rebrand of the brand packaging, website, creative assets and brand voice.
- Managed quarterly brand marketing budget of $100k, allocating spend across PR, social channels to maximize brand awareness.
- Produced the company’s first PR event, generating 2M+ social impressions and securing press coverage that contributed to over 6B lifetime media impressions.
- Secured monthly national TV segment coverage resulting in 45% lift in branded search terms.
- Scaled TikTok and Instagram presence through organic content and paid activations, achieving 58% increase in reach quarterly.
- Translated consumer insights and trend analysis into product and campaign strategies.
- Led and mentored a team responsible for driving consumer engagement, community connection and brand recognition.
Retention Marketing Manager
Tradesy
12.2019 - 08.2020
- Drove subscriber engagement through daily editorial emails and push notifications, ensuring brand voice consistency.
- Managed a robust monthly campaign calendar, developing campaigns that maximized business results.
- Created the company’s first creative A/B testing program, optimizing assets to lift key KPIs across retention channels.
- Analyzed and reported campaign performance to senior leadership, translating insights into action plans for revenue optimization
CRM Campaign Manager
Lidl Digital
07.2018 - 08.2019
- Developed targeted CRM campaigns (email, push, print) that engaged customers across the lifecycle.
- Designed mobile CRM strategy and roadmap to activate users and increase repeat purchase behavior.
- Partnered with four European markets to consult on consumer engagement and lifecycle marketing best practices.
Marketing Manager
Zalando SE
01.2014 - 06.2018
- Coordinated global marketing campaigns for push notification channel, driving revenue across 14 European markets.
- Launched international testing program and established global best practices for consumer engagement campaigns.
- Increased app opt-ins and engagement by 10% YoY through targeted campaigns and cross-functional collaboration.
Education
Bachelor of Science - International Business
The Ohio State University
Columbus, OHMaster of Science - International Management
Brandenburg University of Applied Sciences
GermanySkills
- Brand Strategy
- 360° Campaign Development
- Consumer Insights
- Storytelling
- Social Media Strategy
- PR & Experiential Marketing
- Cross-Functional Leadership
- Creative Direction
- Content Strategy
Timeline
Director of Brand Marketing
GOPURE
09.2020 - 09.2025
Retention Marketing Manager
Tradesy
12.2019 - 08.2020
CRM Campaign Manager
Lidl Digital
07.2018 - 08.2019
Marketing Manager
Zalando SE
01.2014 - 06.2018
Bachelor of Science - International Business
The Ohio State University
Master of Science - International Management
Brandenburg University of Applied Sciences