Summary
Overview
Work History
Education
Certification
Timeline
Generic

Eman Alshehri

Summary

MBA holder and certified Marketing, communications, and PR professional with expertise in brand strategy, audience engagement, and multi-channel campaigns. Skilled in social media management, digital marketing, content creation, and corporate communications. Proven success in executing integrated marketing campaigns, managing events, and leading PR initiatives across corporate and non-profit sectors. Experienced in overseeing media relations, managing cross-functional teams, and driving results through data-informed strategies.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing and Communications Manager

Vancouver Chamber Choir
01.2023 - 02.2024
  • Developed and executed marketing strategies to drive event promotion and audience engagement
  • Focused on expanding audience reach and improving engagement through data-driven insights and multi-channel campaigns
  • Managed PR and media relations, responding to media inquiries and coordinating press coverage
  • Designed and implemented campaigns leveraging SEO, SEM, Google Ads, and social media, managing platforms through Hootsuite and Meta
  • Applied SEO, PPC, and Google Ads to drive digital traffic and improve conversion rates
  • Utilized Google Analytics to track performance and optimize campaigns based on data insights
  • Oversaw agency partners for graphic design, photography, and videography, ensuring cohesive visual branding
  • Created marketing materials and content using Adobe and Canva; executed targeted email campaigns via Constant Contact
  • Used Monday.com for project management and SurveyMonkey for audience feedback and engagement analysis

Public Relations and CSR Manager

Saudi Ground Services
05.2020 - 09.2021
  • Led strategic communications initiatives, crafting and executing comprehensive PR strategies that enhanced the organization’s public image, strengthened brand reputation, and aligned with business objectives across multiple platforms media, social, corporate events
  • Managed the brand’s presence across social media platforms and websites, curating content that highlighted company goals, policies, and accomplishments
  • Orchestrated public relations programs and planned industry events, press conferences, and promotional meetings, including budget management and collaboration with senior management
  • Built and maintained strong relationships with stakeholders and community agencies, leading the implementation of corporate social responsibility initiatives
  • Collaborated with the CEO and senior management to craft and amplify key messages through speeches, presentations, social media, and media interviews with notable channels such as Bloomberg, CNBC and local media
  • Mentored and developed a high-performing PR and CSR team, providing guidance, training, and career development opportunities to enhance team skills and performance, fostering a collaborative and results-driven work environment

Asst. Manager, Culture & Communications

Savola Group
08.2019 - 05.2020
  • Designed and executed internal communication strategies and channels to support transformational initiatives.
  • Developed content for internal announcements and events, including emails, social media posts, speeches, and video scripts.
  • Led the creative design and rollout of employee engagement surveys to uncover organizational cultural insights.
  • Created artistic and inspiring storytelling content to foster a positive and engaging employee experience.
  • Participated in internationally and locally recognized awards, events, and festivals.

Asst. Manager Corporate Communication

Saudi Airlines Catering
05.2018 - 07.2019
  • Developed communication strategies to enhance brand awareness and customer loyalty
  • Managed internal communications using Mailchimp and the intranet to keep employees informed and engaged
  • Created and organized content for social media and collaborated with design teams for consistent branding
  • Facilitated effective communication across departments to improve workplace efficiency
  • Coordinated internal communication efforts, collaborating with senior management and cross-functional teams to ensure alignment on key business initiatives, corporate events, and public relations campaigns
  • Assisted in managing media relations by drafting press materials, responding to media inquiries, and organizing press conferences, resulting in increased media coverage and improved public perception of the company
  • Managed corporate social media presence, ensuring content was aligned with company messaging, values, and objectives while engaging target audiences and driving brand visibility

Senior Public Relations Specialist

BAE Systems
05.2017 - 05.2018
  • Led PR campaigns to enhance company visibility and support business goals
  • Managed media relations, including crafting press releases and securing coverage
  • Oversaw the intranet project, handling content creation, design, and updates
  • Directed the Dubai Air Show project, including space booking, booth construction, marketing materials, and orchestrating key business meetings
  • Developed marketing materials and handled internal communications to ensure brand alignment and engagement

Sr. Corporate Governance Officer

Bupa Group
02.2016 - 05.2017
  • Developed and implemented governance frameworks and policies (e.g., CMA, Tadawul, SAMA) ensuring regulatory compliance.
  • Managed board and committee meetings, documentation, and prepared/translating internal communications (Arabic/English).
  • Monitored regulatory changes and supported risk management, disclosures, and board evaluations.
  • Led governance training to promote a culture of accountability and awareness.

CSR Training and Project Coordinator

Dallah Group
11.2012 - 05.2014
  • Planned and coordinated CSR training programs and workshops.
  • Managed CSR projects from initiation to completion, ensuring alignment with company values.
  • Collaborated with internal teams and external partners to maximize social impact.
  • Monitored and reported on project progress and outcomes.
  • Supported communication and awareness campaigns related to CSR initiatives.

Education

MBA -

University Canada West
Canada
04.2024

Bachelor of Arts - Mass Communications

King Abdulaziz University
Saudi Arabia
01-2012

Certification - Certificate in English For Academic Purposes

Saint Mary's University
Canada
12-2015

Certification

  • Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute
  • Professional Certified Marketer (PCM) - American Marketing Association
  • Certified Digital Marketing Associate - Digital Marketing Institute
  • Certified Digital Marketing - Stukent
  • Google Analytics 4 (GA4) - LinkedIn
  • The Fundamentals of Digital Marketing - Google
  • Google Ads Search Certification - Google
  • Certified Digital Marketing Associate - Digital Marketing Institute
  • Digital Marketing Certified - HubSpot
  • Micro-credential Financial Accounting - University Canada West

Timeline

Marketing and Communications Manager

Vancouver Chamber Choir
01.2023 - 02.2024

Public Relations and CSR Manager

Saudi Ground Services
05.2020 - 09.2021

Asst. Manager, Culture & Communications

Savola Group
08.2019 - 05.2020

Asst. Manager Corporate Communication

Saudi Airlines Catering
05.2018 - 07.2019

Senior Public Relations Specialist

BAE Systems
05.2017 - 05.2018

Sr. Corporate Governance Officer

Bupa Group
02.2016 - 05.2017

CSR Training and Project Coordinator

Dallah Group
11.2012 - 05.2014

MBA -

University Canada West

Bachelor of Arts - Mass Communications

King Abdulaziz University

Certification - Certificate in English For Academic Purposes

Saint Mary's University

Similar Profiles

CREATE PROFILE
Eman Alshehri