Elyssa Shiller
Ottawa,Ontario
Summary
Encouraging manager and analytical problem-solver with 10 years Sales Operations experience in leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to ensuring data accuracy and analytical insights to enhance business decisions and roadmaps.
Overview
20
20
years of professional experience
Work History
Manager, Corporate Projects
Canada Post / Postes Canada
2023.10 - Current
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
- Helped change management initiatives to drive organizational transformation.
- Accomplished multiple tasks within established timeframes.
- Trained new Users on the newly implemented SF CRM with a focus on reporting and analytics
- Contributed to the project deployment in development and UAT
Manager, Global Sales Operations
Ross Video Limited
2022.04 - 2023.08
- Managed a team of 7 Sales Operations Specialists across the globe.
- Hired, onboarded and trained new team members.
- Identified and created new processes and roadmaps to help with the efficiencies in the sales organization, specifically front line sales.
- Worked with other department managers and senior managers on strategic goals and implementations.
- Reviewed existing processes for updates to maximize their productivity.
- Developed accurate sales forecasts and modeling by analyzing sales feedback and reports for senior leadership.
- Reported on KPIs and Forecast for analysis to Senior Managers.
- Create custom dashboards for multiple groups in sales organization for better visibility and tracking.
- Work with Sales Operations team on UAT testing of software updates and implementations.
- Helped onboard new teams of product/company acquisitions – helping bridge the transition with a focus on compliance and data integrity.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Cross-trained existing employees to maximize team agility and performance.
- Maximized performance by monitoring daily activities and mentoring team members.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
Team Lead - Sales Operations Specialist
Ross Video Limited
2020.11 - 2022.04
- Provided day to day direction for the Sales Operations Specialist (SOS) team for routine business activity including account maintenance, pipeline/forecasting responsibilities, Ross requests and renewals.
- Assisted with interviewing and providing feedback to Global Sales Operations Manager on selecting new SOS team members.
- Provided onboarding support, assist with coaching and training, and provided feedback to the SOS team on routine tasks.
- Review of daily and weekly reports for data accuracy and to ensure corporate integrity of sales data.
- Tracked and analyzed reports to determine needed improvements.
- Provided feedback on team performance to the Global Sales Operations Manager.
- Acted as a point of escalation for the SOS team for internal and external issues.
- Ensured that the team is fully equipped with the appropriate training, knowledge and tools required to fulfill their responsibilities.
- Created and evaluated a reporting system that identified and managed contributions to the sales process.
- Provided support to the Global Sales Operations Manager, as well as other members of the Sales leadership team for reporting analysis and process improvements.
- Coordinated with multiple departments including Sales, Finance, Commercial Operations and Product Management, as required, to enhance processes and efficiencies.
Sales Operations Specialist
Ross Video Limited
2020.01 - 2020.10
- Monitored sales organization's compliance with corporate standards of record-keeping for customer personal information, sales records and validation reports.
- Informed sales team on availability and interpretation of forecasting and territory management data to enable team members to close more sales.
- Pointed out process bottlenecks and inconsistencies to upper management, facilitating continuous process improvement to eliminate standard procedures hindering successful sales tactics.
- Worked closely with sales management to inspect sales process quality and prioritize opportunities for improvement.
- Monitored accuracy and distribution of sales reports, as well as revisions to existing reports.
- Daily maintenance of Sales related features in CRM including: accounts, contacts, opportunities, demos and loans.
- Prepared renewal quotes for annual maintenance and service level agreements.
- Weekly forecast reviews with Regional Sales Managers and Inside Sales Representatives.
- Reported on sales programs, initiative and projects.
- Supported Regional Sales Managers on various tasks as needed.
- Create dloan agreements and manage inventory returns at term completion.
- Created Demo requests and manage through workflow.
- Worked with various departments on developing and implementing process improvements and new workflows.
Sales Operations Specialist/Sales Analyst
S.F. Marketing Inc
2014.01 - 2020.01
- Operational liaison between marketing, brand management and sales to ensure strategies were well-defined and executed both internally and externally.
- Built and analyzed sales and customer reports to propose strategies for growth and new opportunities.
- Worked with Sales team to build quotes, submit tenders and maintain Standing Offers clients and consultants.
- Managed front-end programming of ERP software including customer and product related fields, pricing, promotions and reporting.
- Management and enforcement of company’s online pricing policy (MAP) and Agreements with resellers.
- Created efficient processes to drive front line sales team.
- In conjunction with Brand Manager and Marketing Project Manager, developed marketing plans for each Fiscal Year and deploy campaigns.
- Worked with Brand Management Manager to develop trainings for the Brand Management team in areas of administration and data integrity.
- Trained staff on new processes and procedures as well as use of the ERP system.
- Developed plan for implementation for new CRM
- Go to person for sales technology implementation and growth.
Product Coordinator
Globe Electric Company Inc
2012.01 - 2014.01
- Selected, sourced and priced Halogen and Incandescent products for comprehensive assortment in Customer Line Reviews.
- Liaised with Sales, Marketing and Replenishment teams to ensure successful Product Life Cycle.
- Reviewed North American energy efficiency legislation and advised all teams accordingly.
- Worked with certification bodies for Energy Star, UL, CSA for product certification.
- Compiled and analyzed market data and trends as well as retail comparisons.
- Worked with QA and QC teams to ensure integrity of the products and resolve any quality issues that arose.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Reviewed sales, customer concerns and new opportunities to drive business strategy at bi-annual planning sessions.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Liaised with clients to develop deep understanding of business needs and current market landscape.
Aquatics Manager
YMCAs of Quebec
2010.01 - 2011.01
- Managed $200K annual departmental budget.
- Hired, trained and supervised staff of 40.
- Created quarterly program and staff schedules.
- Handled bi-weekly payroll and employee records.
- Worked interdepartmentally and with clientele daily.
- Facilitated hiring, training and evaluation of staff.
- Supervised aquatic staff and administered performance evaluations to communicate expectations.
- Conducted in-service training, meetings and conferences to share ideas and plan aquatic programs.
- Implemented and maintained safety standards and deployed first aid, CPR and other emergency management services.
- Collaborated with cross-functional staff to enrich aquatic programs by coordinating schedule with general program operations.
- Assigned schedules and specific tasks to workers for optimal coverage.
- Helped staff customize plans for specific groups based on age or ability level.
Sales Representative
Bisco Industries
2008.09 - 2010.01
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Cold-called leads and closed large number of new sales over several months.
- Exceeded goals for new accounts in single sales cycle.
- Maintained customer relationships.
- Grew sales desk 50% from previous year.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Negotiated contracts with clients and developed relationships with key personnel.
- Collaborated with cross-functional teams to identify and address customer needs.
- Answered customer questions about products and services, and promoted key items.
Administrative Assistant
UHY Victor LLP
2004.03 - 2008.09
- Executed record filing system to improve document organization and management.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Conducted preliminary assessment of personal tax returns and government queries.
- Proofread financial statements and accompanying letters for corporate tax returns.
- Handled client correspondence and tracked records to foster office efficiency.
- Created and maintained databases to track and record customer data.
Education
Bachelor of Arts - History
McGill University
Montreal, Quebec2008
Skills
- MS Office (Word, Excel, Power point, Outlook, Explorer)
- Salesforce (including custom reports and dashboards)
- HubSpot
- Oracle Business Intelligence
- Staff Development
- Reporting and Performance Analysis
- Operational Efficiency
- Staff Coaching and Training
- Dr. Tax
- JD Edwards Enterprise One
- MailChimp
Accomplishments
- Crestcom Bullet Proof Management
- CMC Transitioning to Leadership
- CMC Leadership Level I
- Recruitment and Staffing
- CPR and First Aid
Languages
English
Native or Bilingual
French
Full Professional
Hebrew
Limited Working
Timeline
Manager, Corporate Projects
Canada Post / Postes Canada
2023.10 - Current
Manager, Global Sales Operations
Ross Video Limited
2022.04 - 2023.08
Team Lead - Sales Operations Specialist
Ross Video Limited
2020.11 - 2022.04
Sales Operations Specialist
Ross Video Limited
2020.01 - 2020.10
Sales Operations Specialist/Sales Analyst
S.F. Marketing Inc
2014.01 - 2020.01
Product Coordinator
Globe Electric Company Inc
2012.01 - 2014.01
Aquatics Manager
YMCAs of Quebec
2010.01 - 2011.01
Sales Representative
Bisco Industries
2008.09 - 2010.01
Administrative Assistant
UHY Victor LLP
2004.03 - 2008.09
Bachelor of Arts - History
McGill University
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