Elyse Mailhot

EM Adventure Marketing - Boutique Marketing Communications & PR Consultancy

• Develop strategic marketing campaigns for tourism and community-based clients in B.C., Canada, and internationally.
• Write marketing and communication plans and press releases for membership associations, tourism offices, and tour operators in the adventure and sustainable tourism sectors.
• Lead multi-channel marketing and advertising campaigns, and secure earned media in leading news outlets in North America and beyond.
• Organize and host press trips and industry events.
• Media monitoring and reporting.

• Developed and launched new products for residents and out-of-town visitors, showcasing Vancouver’s North Shore attractions and the Shipyard District.
• Project manager for the creation of the company’s website for three distinct brands.
• Developed written and visual content.
• Managed co-op marketing campaigns and partnerships with industry stakeholders.

• Developed and implemented communications and PR strategies for the North American market.
• Led media relations activities, including press releases, press trips, and representation at media events in the U.S.
• Earned media placements in leading travel publications and news outlets, such as The New York Times.

• Developed communication strategies and marketing campaigns that empowered cities and destinations.
• Promoted the prestigious Global Best Cities Ranking Research Work: World’s Best Cities Report.
• Developed the Tourism Master Plans for the Sea-to-Sky Corridor and South Britannia, B.C.
• Coordinated community consultations to gather stakeholder insights and foster engagement.

• Managed high-profile partnerships and marketing campaigns across Canada and internationally.
• Sales and market development for the European markets.
• Event planning and community and members' engagement.
• Spearheaded global sales missions, travel trade events, and regional events such as 'Dine Out Vancouver.'
• Participated in the development of the 2010 Vancouver and Whistler Winter Olympic bid.

• Managed international marketing campaigns during and after the 2010 Winter Olympic Games.
• Hosted press conferences and media events.
• Managed written and visual content for Canada’s leading online media center.
• Project manager for Canada’s premier global media event, “Go Media Canada Marketplace.”
• Led fam tours, press trips, and sales missions across Canada.