Elshaday Abebe
Toronto,ON
Summary
Dynamic marketing professional with a proven track record at Global Abasi, excelling in brand strategy formulation and customer engagement. Successfully launched innovative campaigns that boosted brand awareness and increased qualified leads. Adept at managing teams and optimizing processes, driving efficiency and enhancing ROI through data-driven strategies.
Overview
7
7
years of professional experience
Work History
Marketing Executive
Global Abasi
01.2025 - Current
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Oversaw numbers -person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Marketing Manager
Global Branders
01.2020 - 12.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Optimized website content for improved search engine rankings and increased web traffic.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Marketing Manager
Glory Tv
09.2018 - 12.2020
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Drove marketing initiatives to increase product visibility and market performance.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Optimized email campaigns to increase open and click-through rates.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Education
Bachelor of Arts - Marketing And Management
Unity University
Addis Ababa06-2018
Skills
- Brand strategy formulation
- Sales promotions
- Strong time management
- Presentations
- Social media
- Customer Service-oriented
- Sales strategies
Timeline
Marketing Executive
Global Abasi
01.2025 - Current
Marketing Manager
Global Branders
01.2020 - 12.2024
Marketing Manager
Glory Tv
09.2018 - 12.2020
Bachelor of Arts - Marketing And Management
Unity University
Similar Profiles
Mbi Mbi ElvisMbi Mbi Elvis
Business Consultant/Mentor at Glamour Cosmetics, Tara Beauty supply, Abasi cosmetics wholesaler.Business Consultant/Mentor at Glamour Cosmetics, Tara Beauty supply, Abasi cosmetics wholesaler.
Diksha SinhaDiksha Sinha
Senior Software Engineer at WiseTech Global (Formerly Blume Global)Senior Software Engineer at WiseTech Global (Formerly Blume Global)
Arzu AhmadzadaArzu Ahmadzada
Research&Analysis/Project Support Intern at Haber Global TV- Global Media ProductionResearch&Analysis/Project Support Intern at Haber Global TV- Global Media Production
Jordan RendellJordan Rendell
Account Executive at ArjoAccount Executive at Arjo
Abhishek RudraAbhishek Rudra
Senior Software Engineer at ShopifySenior Software Engineer at Shopify