ELSA ROMAO
Toronto
Summary
A Sales Professional with extensive direct sales, inside sales, managing a team, and excellent motivator in both the field as well and the corporate world with twenty three years of progressive experience within the Automotive industry, Mortgages and Banking Field, with specific expertise in Investments, Underwriting, Sales Tactics, and Closing while overcoming the psychological barriers of the clients. Consolidation and bundle products for maximum results and the Implementation of Audit and Control procedures to improve transactional efficiency and the closure of the transactions in a timely manner without delays or cost more money due to unforeseen delays. Multi-lingual (Portuguese fluent, Spanish, and basic French both written and speaking).
Overview
23
23
years of professional experience
3
3
Languages
Work History
National Sales Trainer
Autogross Marketing Consultants Inc.
01.2021 - Current
- Identify sales gaps and weaknesses on the floor, including training sales staff to be more successful with the sales process and closing
- Being able to engage both the sales team and the clients to be open to learning and add value to make it a better experience overall thus creating brand and location loyalty for future sales
- Being able to work with the sales managers to help improve their staff and using marketing tools to get more traffic inside the showroom and elicit more offers
- Making a lot of calls to potential customers and teaching the sales staff the techniques to overcome objections and rejection, while maintaining a positive attitude and adapting to each unique situation in a tactful manner.
Sales Manager
Roadsport Chrysler
09.2020 - 01.2021
- Ensure that the Sales Team understands the dynamics of the dealership and how all departments help the client stay loyal and keep their maintenance checks at the dealership
- Ensure that a proper Turn Over occurs with each sale to increase customer loyalty and allow the client to purchase extended warranties and protection for their new vehicle
- Hold weekly sales training to teach a new product or vehicle walk around or Business Office product
- Ensure that all clients get a Manager Turn Over.
New Car Sales Manager
Old Mill Cadillac Chevrolet Buick GMC
09.2019 - 09.2020
- The Sales Manager role is to direct all activities related to new and used vehicles and achieve daily/ monthly and annual sales volumes
- The focus is to ensure that all Sales Consultants are focused and making their calls, they need daily individual coaching and support for newer Sales Consultants and weekly meetings for the Senior ones
- All the activity is to be inputted into TMS including all walk in, all calls and internet leads
- Creating and executing daily social media targets to ensure that the message is getting to all the existing clients, potential clients and friend circles
- Using Quorum to look at inventory and ensure that Sales consultants know what vehicles we have on the lot and inventory
- Direct hiring of new Sales Consultants and teaching them the Sales Process
- Ensure that the Sales Consultants are on target to achieve their monthly targets by having a process in place to track their individual performances
- Ensure that the Sales Team understands the dynamics of the dealership and how all departments help the client stay loyal and keep their maintenance checks at the dealership.
Financial Services Manager
Oakville Nissan and Infiniti / Woodbine Nissan
05.2017 - 06.2019
- Uphold the highest ethical standards establish great relationships with the Sales Representatives in order to increase sales productivity with both new and used vehicles
- Work with financial lenders to give fair interest rates to buyers and choose the right programs
- Upsell the Insurance and Warranty products while getting the loan or lease approved with the many different lenders
- Establish monthly targets, uphold weekly sales meetings with all staff and adhere to OMVIC government rules and regulations.
Junior Underwriter - Mortgages
First National
10.2015 - 08.2016
- Establish and maintain positive relationships with mortgage brokers to build loyalty to the Company, the relationship was primarily via telephone as well as fax and email
- Maintain positive relationships with external partners such as mortgage insurers, appraisers, title insurance companies, and solicitors, high volume calls to outside parties in order to verify income and employment as well as deal with brokers about their files
- Interact with mortgage brokers for the collection of all required documents to satisfy mortgage commitment conditions
- Review and verify the accuracy of required documentation related to income, down payment, and the property using sound due diligence and in compliance with internal and regulatory guidelines prior to signing off on any mortgage conditions or documents, where applicable.
English and Portuguese Instructor (Part-time)
Berlitz Toronto King
04.2014 - 01.2016
- Teaching Executives and children private language classes in a one on one format with the language expert’s students learning a new language in little time
- The teaching is catered to every student’s individual needs and time schedule.
Mortgage Agent
Lend at Ease- Woodbridge, ON
03.2013 - 10.2015
- Obtain your own clients
- Calling and maintaining web pages under Facebook
- Marketing and growing strategy development
- Study the targeted clientele and advertise to them.
Senior Financial Services Representative
CIBC – Toronto, Ontario
03.2003 - 11.2011
- Top sales performer in the District
- Reported customer’s transactions in detail and looked for opportunities to upsell
- Consolidated debt, Mortgages Expert, Service Orientation, Lending and Mutual Fund advisor Ambassador of staff events and organizer
- Direct client calling increases sales growth, by analyzing and providing rational solutions to financial stress, high traffic branches with walk in’s and calls and emails
- Trained staff on financial services roles also supervised and taught staff on achieving sales targets.
Inside Sales Specialist, Marketing, Territory Supervisor Assistant
Imperial Oil, Esso Home Comfort – Toronto, On
01.2001 - 01.2003
- Increased sales retention in role of absent sales associates, increased retention rate of leads specializing in Toronto and Hamilton set-up, answering high volume calls from all over Ontario and some parts of Quebec
- Created tools to track the sales performance to Report to the Ontario VP of Ontario Esso Home Comfort.
Education
Investments Funds in Canada -
The Institute of Canadian Bankers
Mortgage Agent Course -
Mortgage Professionals Canada (CAAMP)
Business Management Degree with Honors and Valedictorian Award -
Oxford College Mississauga Campus
01.2017
Bachelor of Arts - Psychology
York University
Glendon CampusSkills
- Adaptability and Flexibility
- Objection Handling Strategies
- Continuous Improvement Mindset
- Pipeline Management Guidance
- Human Resources Collaboration
- Best Practices
- Employee Retention
- Sales Goals
- Sales Data Analysis
- Critical Thinking
- Sales Planning
- Sales Meetings
- Active Listening
- Sales Talent Acquisition
- Sales Team Development
- Performance Evaluations
- Training Documentation
- Employee Training
- Training Program Management
- Customer Service and Assistance
- Sales Calls
- Social Media Platforms
- Training Program Creation
- Training Manuals
- Closing Techniques
- Employee Performance Reviews
- Training Material Revision
- Video Conferencing
- Conducting Seminars
- Consultative Selling Techniques
- Report Preparation
- Business Development and Planning
- Customer Service Process Improvement
- Customer Relationship Management
- New Business Opportunities
- Social Perceptiveness
- Company Policy Compliance
- Lead Simulations
- Sales Records Management
- Staff Meetings
- Process Knowledge
- Coaching and Development
- Adult Learning Theories
- Curriculum Design
- Loyalty Programs
- Client Base Retention
- Salesforce Software
- Store Operations
- Google Drive
- Multimedia Presentations
- Client Rapport-Building
- Prepare Materials
- Digital Sales
- Inventory Control Processes
- Interdepartmental Collaboration
- Sales Quota Management
- Advertising Campaigns
- Improve Job Skills
- Referral Coordination
- In-Depth Research
- Constructive Feedback
- Training Manuals and Materials
- Effective Customer Communication
Candidacy And Volunteer Positions
- Candidate for City Councillor Ward 18, 2014, First time running, covered 20% of the ward and out of 12 candidates finished in 6th place 2 votes away from tying in 5th place.
- Treasurer of TAPCE Toronto Association of Parents in Catholic Education
- Co-Chair of CSAC Catholic School Advisory Council
- Vice President of Let’s Go Home Foundation Inc., http://letsgohomefoundation.org/lets-go-home-foundation/
Languages
French
Limited Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
National Sales Trainer
Autogross Marketing Consultants Inc.
01.2021 - Current
Sales Manager
Roadsport Chrysler
09.2020 - 01.2021
New Car Sales Manager
Old Mill Cadillac Chevrolet Buick GMC
09.2019 - 09.2020
Financial Services Manager
Oakville Nissan and Infiniti / Woodbine Nissan
05.2017 - 06.2019
Junior Underwriter - Mortgages
First National
10.2015 - 08.2016
English and Portuguese Instructor (Part-time)
Berlitz Toronto King
04.2014 - 01.2016
Mortgage Agent
Lend at Ease- Woodbridge, ON
03.2013 - 10.2015
Senior Financial Services Representative
CIBC – Toronto, Ontario
03.2003 - 11.2011
Inside Sales Specialist, Marketing, Territory Supervisor Assistant
Imperial Oil, Esso Home Comfort – Toronto, On
01.2001 - 01.2003
Investments Funds in Canada -
The Institute of Canadian Bankers
Mortgage Agent Course -
Mortgage Professionals Canada (CAAMP)
Business Management Degree with Honors and Valedictorian Award -
Oxford College Mississauga Campus
Bachelor of Arts - Psychology
York University
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