Elliott Pen

Transformed the cult comedy franchise into direct-to-consumer streaming platform with original content, branding enhancement, and diversified revenue streams.

• Launched OTT platform overhaul, achieving 40% YoY growth in recurring revenue through strategic pricing and interface revamp.
• Developed comprehensive content roadmap for originals, acquisitions, and legacy IP, fostering brand engagement beyond core audience.
• Negotiated licensing deals with producers and catalog owners, ensuring alignment with engagement-driven ROI targets.
• Managed P&L, budgeting, performance analytics, platform migration, subscriber CRM, and agency/vendor relations.
• Expanded TPB+ content distribution onto AVOD and FAST platforms to sync monetization with growth goals.

• Pioneered go-to-market strategies for Canadian video business, enhancing reach and revenue across transactional movies, TV, and streaming channels
• Managed a $250M (Canadian) portfolio, achieving 4-7% annual growth and growing a 2.4M+ subscriber base
• Achieved industry-leading conversion and churn rates for Apple TV+ through targeted marketing and customer retention initiatives
• Spearheaded business development and partner management efforts, securing high-value contracts and fostering a growth-oriented team environment

• Successfully launched Paramount+ in seven international markets, driving 3-5% incremental sign-ups across each region
• Orchestrated the launch of HBO Max across multiple continents, leveraging Apple's ecosystem to boost regional engagement by 5%
• Designed data-driven user retention strategies, achieving +4% improvements against comparable distribution partners
• Cultivated strong relationships with international and local partners, driving subscriber growth by aligning partnership goals with market trends

• Curated and merchandised transactional video content, driving engagement by implementing targeted content strategies on iTunes and the TV app
• Collaborated with cross-functional teams to optimize content operations, resulting in a 15% increase in platform engagement metrics
• Enhanced platform content presentation, boosting user engagement by improving navigation and visual appeal by 10%
• Devised market-specific strategies, achieving 20% growth in engagement through targeted campaigns tailored to local user preferences

• Developed and managed annual budgets exceeding $300M, streamlining slate ultimates and delivering actionable insights for senior-level strategy
• Contributed to the negotiation and execution of multi-territory Pay TV and studio output agreements, increasing Pay TV revenues by +7% yearly
• Designed ultimate plans and led high-stakes contract negotiations, launching key franchises such as John Wick, and substantive CanCon features to-market that increased anticipated title revenue by +10% against budget
• Assessed acquisition projects and optimized production budgets by identifying cost-saving opportunities, resulting in a minimum $150K savings across projects
• Led strategic initiatives for the Canadian territory, increasing digital transaction revenue by 10% and mentoring a high-performing team of 3 members