Hi, I’m
Ellie White
Calgary,AB
Summary
Hi! Nice to meet you. My name is Ellie White, a dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. I am a strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. I pride myself on being a collaborative and strategic team leader with robust background in customer relationship management.
Overview
4
years of professional experience
Work History
OneLocal
ACCOUNT MANAGER
04.2022 - Current
Job overview
- Actively managing an ever growing portfolio with over $85,000 MRR of local business accounts
- Has learned to work and thrive in a SaaS tech start up
- Consistently having strategic marketing meetings with all clients to ensure full confidence in their marketing efforts and the tools they have
- Regularly carrying out training sessions for clients to ensure that they have full confidence using our companies tools
- Exceeding monthly KPI's
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Educated clients on new products or services to increase customer engagement with brand.
- Mentor, train, and support new team members
- Actively participating in internal meetings to improve our overall client experience and processes
- Manage a portfolio of clients and being responsible for the entire customer journey from onboarding, training, retention and upselling
- Being proactive in addressing client concerns and issues to help build a relationship of trust with the client
- Understanding of our full marketing suite and being able to communicate this to clients so that they are able to see ROI
- Identify and provide growth opportunities to clients in order to grow company portfolio
- Coordinate with various other teams to ensure smooth client transitions
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Developed and maintained long-term relationships with key clients for sustained growth.
Publicis Canada
ACCOUNT AND MEDIA MANAGER
01.2021 - 04.2022
Job overview
- Worked in a hybrid Management role performing both Account and media related day to day tasks
- Was the main point of contact between multiple clients and media vendors
- Built and maintained strong lasting client and vendor relationships
- Managed budgets for all media campaigns, ensuring optimal allocation of resources and costefficiency.
- Increased brand visibility by developing and executing strategic media plans across various platforms.
- Maintained strong relationships with key industry stakeholders, fostering collaboration and partnership opportunities.
- Took time to get to know the client on a personal level so individual media recommendations could be made
- Increased sales and revenue of products across Eastern Canada
- Researched, negotiated and booked media for multiple clients at once (Broadcast, OOH, Digital, Print etc.)
- Issued purchase orders, signed contracts, issued and paid invoices in a timely matter to maintain good client and vendor standing
- Managed and liaised with multiple external teams to ensure creative execution met client expectations
- Proofread multiple client creatives for multiple media campaigns within Print/Broadcast/OOH/Digital within tight deadlines
- Worked with an external digital marketing team to run multiple digital campaigns for 100's of clients at the same time
- Campaigns focused on FBLG/FBCA/SEM/TWN
- Ensured internal tracking documents were always up to date with the most important client and vendor information
Education
Seneca College
CREATIVE ADVERTISING
Google Courses
FOUNDATIONS OF PROJECT MANAGEMENT
01.2024
Skills
- Leadership experience
- Organizational know-how
- People skills
- Collaboration talent
- Problem-solving abilities
- Business Development
- Controlling Expenses
- Managing Databases
- Proofreading Documents
- Organization Strategies
- Client Relationships
- Client Relationship Management
- Customer Training
- Account Management
- Contract Negotiation
- Complaint Management
- Customer Relationships
- Advertising
- Lead Development
- Salesforce
- Churn Zero
- Microsoft Office
- Google Docs
- Google Sheets
- MailChimp
- Canva
- Excel
- Media Buying
- Google Ads
- SEO
References
Available Upon Request
Languages
English
Native or Bilingual
Timeline
ACCOUNT MANAGER
OneLocal
04.2022 - Current
ACCOUNT AND MEDIA MANAGER
Publicis Canada
01.2021 - 04.2022
Seneca College
CREATIVE ADVERTISING
Google Courses
FOUNDATIONS OF PROJECT MANAGEMENT
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