Overview
Work History
Education
SUMMARY OF QUALIFICATIONS
Academic Projects
Certification
Timeline
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Ellie Ferrer

Toronto,Ontario

Overview

9
9
years of professional experience
1
1
Certification

Work History

Reception and Office Services Coordinator

Multiplex Construction Canada Ltd.
09.2023 - 11.2023
  • Welcome, greet and assist all internal and external visitors, clients and guests in a friendly and professional manner
  • Oversee booking of meeting rooms and support scheduling conflicts using Outlook, Audio/ Visual (A/V) equipment, catering and boardroom set-up
  • Assisted in company event coordination, including Town Halls, offsite meetings, and other special events
  • Managed and completed head office monthly budget and credit card expenses for members of the Leadership Team

Beauty Boutique Manager

Shoppers Drug Mart
04.2023 - 09.2023
  • Engaged with customers to identify their needs and recommending products resulting in exceeding daily sales goals
  • Client focused by providing exceptional customer service and personalizing their shopping experience resulting in repeat business and weekly mentions on customer survey reports
  • Analyzed profit/loss vendor sales reports and collaborated with multiple Account Executives resulting in an increase in foot traffic and +20% in sales through in-store demo events and sampling
  • Trained, coached and developed six Beauty Specialists to achieve their personal productivity and aligning with company goals
  • Boosted user engagement by 50% on Instagram through product and promotional posts and reels. Posts have been featured on Clarins, Clinique and Shoppers Beauty's official pages.

Beauty Specialist/Assistant Manager

Shoppers Drug Mart
04.2022 - 03.2023
  • Communicated valuable brand and product knowledge through product demonstrations and sample applications, resulting in raising exposure of key brands
  • Performed make-overs and skincare consultations resulting in an increase in sales of products used
  • Utilized Shoppers Drug Mart's BeautyNOW program for client acquisition and retention to build customer relationships and loyalty resulting in acquiring over 200 customers
  • Promoted to be an Assistant Beauty Manager where I was in charge of overseeing 4 employees, department sales metrics, customer comments, scheduling, social media account, and other managerial tasks.

Beauty Merchandiser

Shoppers Drug Mart
04.2021 - 01.2022
  • Organized the department to reflect store standards and position merchandise to appeal to customers resulting in an increase in foot traffic
  • Analyzed inventory, high-risk and discrepancy reports to correct counts and reduced discrepancies to less than 10 a day.
  • Collaborated with the Cosmetic Manager on managing seasonal in-store events to increase store visibility and bring in new clients.
  • Awarded Employee of the Month for August 2021.

Beauty Advisor

Shoppers Drug Mart
06.2014 - 03.2021
  • Promote sales of beauty products such as makeup, skincare, fragrance and haircare.
  • Client focused by answering questions about products and services and resulting in promoting key products to boost sales
  • Collaborated with the Beauty Advisors to create in-store focuses to increase brand exposure and sales
  • Promoted additional products and services to their basket resulting in a complete routine and an increase in average basket sales

Education

Bachelor of Commerce - Hospitality And Tourism Management

Toronto Metropolitan University
Toronto, ON
06.2023

Advanced Diploma - Tourism And Hospitality Management

George Brown College
Toronto, ON
08.2020

SUMMARY OF QUALIFICATIONS

  • Proven customer focus and interpersonal abilities through 9 years of working in retail providing

exceptional customer service resulting in acquiring over 300 customers and loyalty through repeat

business

  • Impeccable organizational, scheduling, and time management skills, with an ability to manage multiple

demands, prioritize and complete tasks, be flexible and adaptable to change, and perform efficiently

under tight deadlines

  • Excellent verbal and communication skills demonstrated through understanding customers questions and

providing a clear explanation of the product, how to use it, benefits and results

  • Utilized analytical and problem solving skills to identify and resolve customer complaints, profit/loss for

each vendor, and investigating discrepancies in the daily discrepancy and damage reports with great

attention to detail

  • Advanced proficiency with Microsoft applications such as Outlook, Office, Teams, Google Suite, Workday, Canva, and Instagram

Academic Projects

  • Created a 3-day custom itinerary travel incentive program to Egypt for sales employees. The goal was to create an enticing trip employees wanted to work towards going on and couldn't create themselves. Each day consisted of experiential experiences employees participated in to immerse themselves into the Egyptian culture such as a seafood feast at the Pyramids of Giza, tea ceremony and yoga at the Al Manial Palace Museum and enjoying a home cooked lesson and lunch at a local family's home. The result was to have an unforgettable trip where they feel connected to the Egyptian culture and people and leaving a lasting impact that they'll never forget and want to experience again.

Certification

  • Travel Counsellor Exam, Travel Industry Council of Ontario (TICO), April 15, 2019

Timeline

Reception and Office Services Coordinator

Multiplex Construction Canada Ltd.
09.2023 - 11.2023

Beauty Boutique Manager

Shoppers Drug Mart
04.2023 - 09.2023

Beauty Specialist/Assistant Manager

Shoppers Drug Mart
04.2022 - 03.2023

Beauty Merchandiser

Shoppers Drug Mart
04.2021 - 01.2022

Beauty Advisor

Shoppers Drug Mart
06.2014 - 03.2021

Bachelor of Commerce - Hospitality And Tourism Management

Toronto Metropolitan University

Advanced Diploma - Tourism And Hospitality Management

George Brown College
Ellie Ferrer