Ellen Furey
Summary
Results-driven professional with a proven track record of multi-million-dollar revenue growth, exceeding sales targets, and expanding market presence through strategic account management and innovative omnichannel initiatives. Demonstrated history of success in inspiring cross-functional teams to develop and implement impactful sales strategies, fostering relationships with key stakeholders, and navigating complex retail environments. Proficient in leveraging thorough knowledge of e-commerce and physical retail operations to identify and capitalize on novel business opportunities, with a primary emphasis on increasing profitability and brand visibility. Skilled in utilizing analytics and sales forecasts to inform decision-making processes and optimize sales outcomes. Passionate about evolving market trends, seeking new opportunities for growth, and maintaining a dynamic approach to account management and customer satisfaction. Bring high energy, an outgoing personality, and a go-getter attitude to manage key accounts and lead teams toward attaining sales goals.
Overview
20
20
years of professional experience
Work History
Territory Sales Manager – Western Region
Victorinox
12.2023 - Current
- Spearhead revenue growth by managing accounts and collaborating with key Sales Agencies, overseeing Western Region including prominent retailers like REI, Big 5, Sportsman's Warehouse, Sport Chek, among others
- Maintain a consistent focus on accelerating sales within Sporting Goods and Outdoor Account Channel through diligent account management and strategic sales initiatives to enhance profitable growth
- Applied strong analytical reasoning to identify and pursue new opportunities, intending to elevate brand visibility, product assortment, and sell-through both in physical stores and online, and a current emphasis on optimizing Omni Channel experience
- Maintained a primary focus on long-term management and strategic revenue enhancement across key accounts, meeting targets through operational efficiency utilizing sales analytics and data
- Leveraged excellent teamwork capabilities to collaborate closely with Product and Marketing teams, aimed at crafting and implementing key custom specific strategies for customer engagement and satisfaction
- Forged a new partnership with Sports Chek, planning a rollout in 200 locations for fall season, expanding market presence significantly
- Achieved excellent inventory control and liaised with both internal and external teams to devise and implement effective strategies
- Met and exceeded Q1 sales objectives, margin goals, and product sell-through targets for Fred Meyer and Big 5
- Revitalized in-store merchandising at Sportsman's Warehouse with a branded section, enhancing product visibility and appeal
- Increased REI's planogram presence and secured a secondary placement in Impulse area, boosting Q1 revenue by 15%
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Established strong relationships with key clients, boosting customer retention rates.
Sr. Key Account Manager
TRX Training
05.2021 - 07.2023
- Managed diverse account portfolio comprising REI, DSG, Best Buy, Scheels, Nordstrom, and Backcountry.com, fostering strong relationships with major national retail and e-commerce accounts
- Developed and executed account management strategies in collaboration with internal teams to meet clients' specific needs, enhancing account satisfaction and loyalty
- Identified and capitalized on opportunities to drive both in-store and online sales, focusing on increasing profit margins, streamlining operations, and launching effective marketing campaigns
- Engaged with trade partners to develop customer engagement strategies through innovative promotions, packaging, and merchandising efforts
- Headed launch of a successful Drop Ship program with Academy Sports, expanding online product offering in time for holiday season
- Amplified product visibility and sales with Canadian Tire by developing a Brand Page, resulting in $50K of incremental sales for Q3
- Boosted spring sales forecasts by 10% with several national retailers, leveraging detailed sales analytics for precise targeting
- Achieved an 85% participation rate and a 15% growth in product sales through sales training sessions for REI Greenvests
- Secured $300K in revenue from a new end cap program at Golf Galaxy by expanding SKU presence from 2 to 12 per store
- Coordinated cross-functional teams on client projects, ensuring seamless execution from inception to completion.
- Balanced competing priorities while managing multiple accounts simultaneously, delivering consistently high-quality results.
Key Account Manager
The Coleman Company, Inc.
07.2019 - 08.2020
- Managed portfolio of both national and regional accounts, including REI, Sportsman's Warehouse, Bi-Mart, and Big 5, closely monitoring sales data to pinpoint new improvement opportunities and track key performance indicators (KPIs)
- Devised annual growth plans tailored to each retailer's specific needs, aiming to strengthen customer relationships and support business expansion
- Led marketing initiatives to enhance product distribution and profitability, focusing on fostering strategic partnerships with customers to meet mutual goals and objectives
- Played an instrumental role in meeting and exceeding defined service quality, sales, and profit targets by leading efforts with major stakeholders
- Liaised with Big 5 to navigate COVID-19 closures, resulting in 3% revenue surge in camping department for Q2 amidst a declining market
- Secured a 5% year-over-year growth in canopies and tent sales at Big 5, complemented by addition of three new SKUs in department
- Drove a 2% growth in bags and tents categories across territory through effective sales of complete product portfolio
- Realized a 10% year-over-year profit increase for REI in Q1 through strategic online branded promotions
- Created sales forecasts to target daily, monthly and yearly objectives.
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
- Strengthened client relationships through regular communication and effective problemsolving.
National Account Manager
Nautilus, Inc
11.2015 - 03.2019
- Established strategic alliances with key accounts, driving new business opportunities in line with product distribution objectives
- Amplified brand recognition and facilitated growth for clients by leveraging existing momentum and optimizing product/pricing strategies in collaboration with retail and distribution partners
- Employed inventory management, POS, and Customer Relationship Management (CRM) systems to fully understand business dynamics, leading to introduction of new programs and product placements across physical and digital retail spaces
- Steered establishment of a 4-inch branded section at Walmart through formulation and execution of strategic business initiatives, thereby broadening brand's in-store presence across 1,400 locations and generating $3K in gross revenue
- Cultivated valuable, lasting relationships with high-profile accounts, including Walmart, Walmart.com, Scheels, Sam's Club, and Big 5, among others, managing portfolios valued at $20M
- Attained significant territory growth, from $12M to $20M within only three years, with Walmart.com as a standout account, witnessing a 25% revenue increase from 2015 to 2018
- Built strong relationships with key decision-makers at the executive level within national accounts organizations.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
- Supervised and trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps.
National Account Manager
Universal Distribution
01.2005 - 08.2014
- Managed and grew a $10 million territory by devising and implementing sales and retail marketing strategies, in liaison with internal teams to align budget and sales forecasts using Point of Sale (POS) and forecasting tools
- Accomplished an additional $3M in gross revenue in 2014 by collaborating with marketing department to assess and refine planogram and merchandising strategies for budget lines
- Achieved a 4% year-over-year sales increase in apparel and accessory category, and spearheaded cross-departmental promotions that generated over $500K in new sales for Meijer
- Surpassed 2014 sales forecast by achieving a 6% net growth for year, attributable to novel sales strategies executed in-store and online
- Forged strategic relationships with major accounts like Kmart, Amazon, Fred Meyer, and Costco, cultivating a $10M account base
- Built strong relationships with key decision-makers at the executive level within national accounts organizations.
- Supervised and trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
Education
Bachelor of Arts - Political Science & Marketing
State University of New York
Oswego, NYSkills
- Account Management & Expansion
- E-commerce Marketing & Sales
- Omni-Channel Development
- Team Leadership & Training
- Revenue Growth & Profit Maximization
- Strategic Planning & Implementation
- Data Analytics & Sales Forecasting
- Promotional, Marketing Campaigns
- Customer Satisfaction & Retention
- CRM & Inventory Management
- Retail Environment Analysis
- Brand & Product Positioning
Timeline
Territory Sales Manager – Western Region
Victorinox
12.2023 - Current
Sr. Key Account Manager
TRX Training
05.2021 - 07.2023
Key Account Manager
The Coleman Company, Inc.
07.2019 - 08.2020
National Account Manager
Nautilus, Inc
11.2015 - 03.2019
National Account Manager
Universal Distribution
01.2005 - 08.2014
Bachelor of Arts - Political Science & Marketing
State University of New York
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