Ella Moran

• Leading the entire process of the visuals creation, from model casting to designing the looks for each campaign.
• Ensuring a cohesive vision and successful execution of productions.
• Directing photoshoots.
• Executing the makeup looks for each campaign
• Training freelance artists on product knowledge and brand's vision.

• Created and taught a makeup course, designed for beginner makeup artists in Russian.
• Collaborated with Moscow University of Design on online makeup classes.
• Worked with groups of up to 20 artists teaching them basic artistry skills, latest makeup trends and application techniques all the way up to client relations and industry standards.

MAC Makeup Artist

MAC store Short Hills, NJ

October 2011- June 2012

• Demonstrated and explained use of different beauty products to educate customers.
• Scheduled onsite and offsite makeup appointments for clientele.
• Increased customer loyalty through exceptional service and tailored makeup applications.

MAC Contingent Freelance Artist

MAC store Times Square, New York City

october 2012 - June 2015

• Enhanced client satisfaction by providing personalized makeup consultations and product recommendations.
• Helped to host international events at the MAC Pro Store
• Helped facilitating store events and launches at all
  Manhattan locations
• Held the top freelance seller mark at the largest door in the world

MAC Makeup Artist

La Bay, Montréal, Canada

June 2017 - April 2018

• Makeup applications on appointment bases
• Serviced customers in both official languages (French and English)
• Achieved sales goals at one the top Canada's locations

• Trained and coached new hires on product knowledge and artistry
• Catered to high profile customers (beauty editors, actresses, TV personalities)
• Assisted Laura Geller on live QVC TV shows
• Featured makeup on the cover of a magazine
• Highest sales of the month
• Achieved and exceeded sales goals

• Trained and coached the team on product knowledge and sales techniques
• Ensured continuous delivery of outstanding customer service
• Organized outsourcing events to bring in new clients
• Achieved and exceeded sales goal (approx. annual volume
• Supervised a team of 4 beauty advisors and a team of freelancers
• Organized schedules and floor coverage
• Organized and held inventory
• Managed stock orders
• Held highest percentage increase in the region (20%)

• Organized exclusive counter events and outsourcing events
• Held highly successful national makeup artist events
• Delivered new makeup techniques and artistry perfection
• Built up strong and loyal clientele
• Had the highest percentage increase in the company (up to 50%)

• Makeup and skincare demonstration
• Serviced customers in makeup and skincare selection
• Achieved sales goals