Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ella Clifford

Truckee

Summary

Energetic and driven creator with a strong foundation in sports branding, social media strategy, and adventure tourism. With several years of experience as an Instagram influencer for top sports brands, I specialize in creating dynamic, high-engagement content that captures the thrill of outdoor life—from the backcountry to the back of a horse. I bring years of experience guiding equine adventures across rugged terrain, blending leadership, safety, and storytelling to create unforgettable client experiences. My background in the service industry sharpened my adaptability, work ethic, and people skills. At the same time, my Sociology degree from UCLA provides a critical, human-centered lens that informs my approach to audience engagement, brand storytelling, and cultural insight—now seeking a new opportunity to combine my passion for adventure, media, and community building in a forward-thinking, creative role.

Overview

9
9
years of professional experience

Work History

Brand Influencer

Self Employed
08.2023 - Current
  • Boosted brand awareness by creating engaging content and leveraging social media platforms.
  • Enhanced online presence for brands by establishing consistent visual and written messaging.
  • Increased product sales through authentic endorsements and genuine recommendations.
  • Provided valuable feedback to brands regarding customer responses, helping improve products and services based on consumer needs.
  • Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.

Equestrian Trail Guide

Piping Rock Equestrian Center
06.2016 - Current
  • Collaborated with ranch management to plan specialized events, such as swim rides or fly fishing excursions.
  • Conducted regular inspections of tack equipment, identifying any necessary repairs or replacements to ensure safe use at all times.
  • Coordinated closely with fellow guides to manage group sizes appropriately and create a comfortable and safe environment for guests.
  • Leveraged knowledge of equine behavior to match guests with appropriate horses, resulting in increased rider confidence and satisfaction.
  • Enhanced guest experience by leading engaging and informative guided trail rides.

Rock Climbing Instructor

Rockreation Climbing Gym
08.2023 - 06.2024
  • Evaluated kids'' progress regularly and adjusted instructional strategies accordingly to help them achieve their personal climbing goals effectively.
  • Promoted inclusivity within the climbing community by welcoming individuals of diverse backgrounds, ages, and abilities into instructional programs.
  • Fostered a supportive learning environment, encouraging open communication between participants for peer-to-peer coaching opportunities.

Ski Technician

Tahoe Daves Ski and Board
11.2020 - 03.2023
  • Increased efficiency in the rental shop by maintaining an organized and clean work environment.
  • Managed reservations for rental equipment, streamlining the pick-up process for customers during peak seasons.
  • Assisted customers with selecting appropriate ski gear for their skill level and preferences, resulting in a safer experience on the slopes.
  • Assisted in the development of seasonal marketing initiatives to attract new customers and boost rental reservations.

Restaurant Hostess

Bar Of America
05.2020 - 11.2020
  • Demonstrated strong multitasking skills by handling telephone inquiries while attending to in-person guest needs seamlessly.
  • Handled high-pressure situations, managing multiple tasks simultaneously while maintaining a calm demeanor.
  • Answered customer questions about hours, seating, and menu information.
  • Maintained an organized waitlist for busy times, ensuring efficient seating of guests.

Education

Bachelor of Arts - Sociology

University of California, Los Angeles
Los Angeles, CA
06-2025

Skills

  • Creative strategy
  • Audience engagement
  • Strong communication skills
  • Time management efficiency
  • Strong multitasking
  • Active learning
  • Positive Attitude
  • Community building
  • Partnership development

Timeline

Brand Influencer

Self Employed
08.2023 - Current

Rock Climbing Instructor

Rockreation Climbing Gym
08.2023 - 06.2024

Ski Technician

Tahoe Daves Ski and Board
11.2020 - 03.2023

Restaurant Hostess

Bar Of America
05.2020 - 11.2020

Equestrian Trail Guide

Piping Rock Equestrian Center
06.2016 - Current

Bachelor of Arts - Sociology

University of California, Los Angeles
Ella Clifford