Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
SalesAssociate
Elkin Fierro Bermudez

Elkin Fierro Bermudez

Vancouver,BC

Summary

Business Administration Professional with a BBA degree (Nov 2015) and a Post-Degree Marketing Diploma (2023). Skilled in marketing strategies, digital marketing, and administrative duties with expertise in utilizing tools such as Google Suite, Microsoft Office, and Canva. Continuously developing skills in Google AdWords, Google Analytics and WordPress. Proficient in creating content for various social media platforms, including Instagram, Facebook, YouTube and TikTok. Experience in developing and executing marketing and outreach activities in the financial services industry. Highly organized, able to prioritize and meet deadlines, with strong presentation skills. Fluent in English with proficiency in Spanish. Previous experience working with interdisciplinary teams. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

7
7
years of professional experience

Work History

Sales Associate

Eyes Inspire
10.2022 - Current
  • Assisted customers with product selection, resulting in 15% increase in sales.
  • Processed daily sales transactions, including cash, credit and debit transactions with 100% accuracy and maintained accurate records of sales and inventory.
  • Continuously strive to improve customer experience and exceed sales goals through exceptional service and product knowledge.

SEO Strategist (Co-op)

ISO Design
01.2023 - 04.2023
  • Conducted comprehensive market analysis and identified key trends, resulting in development of targeted SEO strategy that led to 10% increase in website traffic and 15% boost in conversion rates.
  • Revamped website design to improve user experience and increase traffic, resulting in 40% increase in organic search traffic.
  • Reviewed website content, structure, and keyword relevancy to identify optimization opportunities, and created engaging content for prominent media websites while improving user experience to enhance sales funnel progression. Proficient in using various tools and programs, including Website Builder, Facebook, Instagram, Twitter, Google my Business, Later (Scheduling), 17 Hats (CRM), and Google Analytics.

Marketing Analyst

Davivienda Bank
04.2020 - 03.2022
  • Developed and executed an innovative marketing plan for corporate training programs, resulting in a 30% increase in employee participation and a 20% increase in overall revenue.
  • Established strong partnerships with top consulting firms including PWC, Deloitte, and Ernst & Young to expand company's reach in the market by 50%, resulting in $1M incremental revenue over the next fiscal year.
  • Conducted thorough analysis of customer feedback to identify areas of improvement for existing training programs, resulting in a 15% increase in participant satisfaction scores.

Junior Marketing Assistant

Skandia
04.2016 - 03.2020
  • Developed and executed marketing campaigns for 20+ corporate learning programs, resulting in a 10% increase in participation rates among the targeted audience of over 500 employees.
  • Collaborated with cross-functional teams to create compelling content for corporate learning programs, including video tutorials, infographics, and email newsletters, resulting in a 15% increase in employee engagement with educational resources.
  • Spearheaded the successful execution of Skandia University's marketing plan, managing over 30 program trainings annually and achieving a 25% increase in attendance.

Education

Marketing Post-Degree Diploma - Marketing

Douglas College
Vancouver, BC
04.2023

Bachelor of Business Administration Degree - Business Administration

Pontifical Javierian University
Bogotá, Colombia
11.2015

Skills

  • Proficient using Google Suite, Microsoft Office, and Canva
  • SEO Understanding
  • Google Analytics, WordPress, SEMRUSH and Google Looker Studio
  • Google Ads and Google AdWords knowledge
  • Records and database administration
  • Sales expertise
  • Administrative office operations

Accomplishments

  • Implemented and executed an effective marketing strategy to promote and drive adoption of the Corporate Digital University of Davivienda bank, resulting in a significant impact on over 13,000 employees
  • Honored as the best employee within the administrative level in Skandia Colombia in 2019, for demonstrating exceptional leadership skills and successfully implementing a project to promote marketing strategies for various learning programs
  • Awarded the prestigious Scholarship for Best Academic Performance during the Business Administration Degree program.

Timeline

SEO Strategist (Co-op)

ISO Design
01.2023 - 04.2023

Sales Associate

Eyes Inspire
10.2022 - Current

Marketing Analyst

Davivienda Bank
04.2020 - 03.2022

Junior Marketing Assistant

Skandia
04.2016 - 03.2020

Marketing Post-Degree Diploma - Marketing

Douglas College

Bachelor of Business Administration Degree - Business Administration

Pontifical Javierian University

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Elkin Fierro Bermudez