Elizaveta Filippova
Marketing Coordinator
Calgary,AB
Summary
Proactive and goal-oriented marketing professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Marketing Lead
Dermphi Shop
Calgary
08.2024 - Current
- Plan and run marketing strategies that increased sales by 50%.
- Create eye-catching content for social media, emails, and Shopify, boosting customer interaction by 40%.
- Track website data to improve user experience and increase sales by 35%.
- Launch promotions that drove 60% more website visitors and improved brand visibility.
- Test websites to find and fix problems, making the customer journey smoother and easier.
- Design website layouts and samples to match stakeholder needs and meet revenue goals.
Marketing Lead
Dermphi Centre
Calgary, Alberta
02.2022 - Current
- Run digital marketing campaigns that increase brand engagement by 25%.
- Design email campaigns that improved open rates and engagement by 20%.
- Create content for different platforms to build a strong and consistent brand image.
- Use tools like Figma and Photoshop to design marketing materials, boosting product awareness by 15%.
- Helped increase sales by 30% with brochures and posters made for internal use.
- Ensured all designs were high-quality and consistent across print and online platforms.
- Worked closely with teams to make visually appealing content that improved user experience.
Marketing Lead
Skin Health & Wellness Clinic
Calgary, Alberta
02.2021 - Current
- Ran campaigns that increased brand awareness and engagement by 40% via email and paid ads.
- Reviewed campaign results and made changes to boost return on investment (ROI) by 30%.
- Used analytics tools to track campaign results and improved performance with data-driven updates.
- Created designs for social media, flyers, posters, and other marketing materials to support business goals.
- Developed brand identities, including logos, color themes, and typography, to represent company values.
Marketing Assistant
Gold's Gym Calgary
Calgary, AB
06.2019 - 11.2019
- Led a rebranding initiative, increasing brand awareness by 40% and improving customer perception by 15%.
- Boosted website traffic by 30% and organic leads by 20% through SEO and content marketing.
- Conducted market analysis, identifying opportunities that led to a successful product launch and 10% market share.
- Created multimedia content that aligned with brand identity, increasing audience retention by 25%.
- Implemented SEO best practices to improve website visibility and traffic.
Education
Bachelor of Arts - Media And Communications
University of Calgary
Calgary, AB 09.2018 - 03.2021
Associate of Arts - Law And Society
University of Calgary
Calgary, AB 09.2018 - 03.2021
Skills
Adobe Creative Suite
undefinedAccomplishments
- Successfully led a team to design and execute a marketing campaign that resulted in a 30% increase in sales/revenue within 3 months after launching.
- Spearheaded a social media campaign that grew brand awareness by 45% and increased engagement by 90% over 1 year since launch.
- Built and managed an email marketing program with an average open rate of 57.8% and a click-through rate of 3.5-6.8%, above the industry standard.
Languages
English
Bilingual or Proficient (C2)
Russian
Bilingual or Proficient (C2)
Software
Figma
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Canva
Monday
Trello
Wordpress
Squarespace
Work Preference
Work Type
Full TimeContract WorkWork Location
HybridRemoteImportant To Me
Career advancementWork-life balanceCompany CulturePaid time offHealthcare benefitsPaid sick leave4-day work weekInterests
Art
Graphic Design
Learning New Skills
Website Building
Gaming
Photography
Timeline
Marketing Lead
Dermphi Shop
08.2024 - Current
Marketing Lead
Dermphi Centre
02.2022 - Current
Marketing Lead
Skin Health & Wellness Clinic
02.2021 - Current
Marketing Assistant
Gold's Gym Calgary
06.2019 - 11.2019
Bachelor of Arts - Media And Communications
University of Calgary
09.2018 - 03.2021
Associate of Arts - Law And Society
University of Calgary
09.2018 - 03.2021
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