Elizabeth Rose
Fremont,CA
Summary
Seasoned Hotel Director of Sales and Marketing with28 years of experience, I am dedicated to driving revenue growth and enhancing brand presence in the hospitality industry. My career has been marked by a proven track record of exceeding sales targets and delivering exceptional service that fosters client loyalty and satisfaction. I thrive in high-pressure, fast-paced environments, using my expertise to develop and implement innovative marketing strategies and sales initiatives. I have consistently led teams to achieve top honors and accolades.
Overview
26
26
years of professional experience
Work History
Dual Director of Sales and Marketing
Sonesta San Jose & Sonesta Silicon Valley
San Jose
01.2021 - Current
- Developed and implemented strategic sales and marketing plans to achieve revenue targets and business goals
- Including Quarterly presentation to ownerships that were used as the template for all future company presentations
- Lead sales team to winning closing team of the year, always maintaining a company high of over a35% conversion rate with41% conversion rate
- Implemented Companywide standards: created documents utilized by our company: on boarding documents for all sales team roles, lead inquiry form to ensure a perfect sales presentation, templates for sales meetings, owners’ presentations and grow meetings
- Responsible for mentoring and on boarding new Sonesta Director of Sales
- Sales and Marketing Expertise: Developing and implementing tailored sales and marketing plans to support business objectives and enhance market presence
- Including an ongoing large group impact report that is utilized to maximize rates over compression dates
- Master at building client call lists to send quarterly promotions to over 1,200 meeting planners in California, leading to hosting on property client events with over200 people in total attendance
- Created pricing and market strategies with the General Manager and Revenue Manager; monitored competition and adjusted strategies to respond to market fluctuations
- Prepared and executed annual marketing, promotional, and advertising plans and acted as mentor in aiding new Director of Sales to accomplish their plans
- Developed marketing collateral and promotional materials to support campaigns
- Engaged leader that assist the professional growth of their team, ensuring no turnover in three years
- Developed strong client relationships through effective communication and negotiation tactics, resulting in increased revenue.
Director of Sales and Marketing
The Sainte Claire Hotel and Through Conversion to Westin San Jose
San Jose
12.2011 - 01.2021
- A Champion of “guest-centric” philosophy which is shown in the passion I have in taking care of guests and clients and in turn creating lasting partnerships
- Interview, hire, train, continuously mentor and complete performance evaluations for the members of the sales team
- Responsible for creating and executing a comprehensive strategy, social media calendar and budget for the property
- Forecast through ProfitSage within4% accuracy
- Lead weekly and monthly calls to review the hotels forecast as it relates to budget and review of all sales and guest service score activities along with review of the weekly and monthly STAR analysis
- Participate in community affairs and maintain positive public image as the ambassador for the hotel, including CVB events, chamber meetings, and sales calls on property and outside
- Active member of weekly leadership meetings bringing forth ideas to positively impact all areas of the hotel
- Complete a variety of tasks to ensure positive rapport with colleagues including: open door for all, passionate mentor and coach, on the spot teaching and weekly one on ones to ensure team members always have the support and tools to grow and surpass goals
- Mentor to SJSU hospitality students, typically taking on two to three interns a year and guest lecturing and attending student events multiple times a year at SJSU
- Completed sales and revenue checklists for a successful conversion to Starwood and to Marriott
- Proficient in: Word, Excel, Delphi, Epitome, Lightspeed, Galaxy, Lanyon, MarRFP, ProfitSage
- Winner of Crescent Hotels Revenue Shifting award
- Winner of Crescent Sales Boot Camp
- Manager of the year2015,2018 and2019
Director of Sales
Larkspur South Bay Cluster
San Jose, Campbell, Los Gatos
11.2007 - 12.2011
- As shown by being a main driving force in winning Sales Team of the year two years in a row, a proven energetic, competitive achiever who can inspire and motivate team members, successfully manage multiple priorities and properties, and perform under pressure in a fast-paced, rapidly changing environment
- Over saw a team of: four catering managers, six sales managers, three convention services managers, three coordinators and two reservationist
- Completed sales, catering and marketing plans for the three hotels
- Strong ambassador of key values and beliefs, including: communicating openly, respecting other people, understanding others' ideas and points of view, teamwork, improving continuously, closure, trust, accountability, follow-through, and hard work, a desire to be a contributing part of the winning team, fairness and genuine care for the success of others
- Driver of business as illustrated by hosting monthly team phone blitz’s where in3 months time the team connected with over1400 clients from a customized list of warm contacts developed by utilizing multiple resources which contributed to over $100,000 in new found business
- Versed in mapping and strategically penetrating accounts to garner more business as well as mentoring sales team on penetrating their accounts and markets
Director of Business Development
Hilton San Jose
08.1998 - 11.2007
- Provide guidance, support, tools and motivation to Business Development Managers through the business review and follow up process to assist in capturing the business and maximizing total Hotel revenues
- Prepared and implemented annual marketing plan
- Ensure team members have knowledge of sales parameters and keys to successful selling including: goal rates, booking parameters, benefits over the competition and soft dollar selling points
- Creates and maintains, Sales Bible and Sales Drives with resources, procedures and facts for sales team to utilize in day-to-day activities
- Ensures contracts, correspondences and proposals are professional, in line with company policy and fit within the Hotels group profile
- Extensive Travel to meet face to face with clients to bring new business and leading: FAMS, Hotel hosted events and tradeshows for the Sales Team
- Advisory Board Employee of the Year
Education
Hilton, Sonesta, Marriot Hotel And CRM Systems
Skills
- Key account growth
- Negotiation expertise
- Sales presentations
- Salesforce Delphi proficiency
- Training & Mentoring
- Compelling Leadership Skills
Timeline
Dual Director of Sales and Marketing
Sonesta San Jose & Sonesta Silicon Valley
01.2021 - Current
Director of Sales and Marketing
The Sainte Claire Hotel and Through Conversion to Westin San Jose
12.2011 - 01.2021
Director of Sales
Larkspur South Bay Cluster
11.2007 - 12.2011
Director of Business Development
Hilton San Jose
08.1998 - 11.2007
Hilton, Sonesta, Marriot Hotel And CRM Systems