Summary
Overview
Work History
Education
Skills
Languages
Platforms
Timeline
Generic
Elizabeth Reyna

Elizabeth Reyna

Toronto

Summary

With 17 years of experience in Marketing and Advertising, I have worked with a diverse range of brands across various market sizes. My expertise lies in coordinating communication campaigns across departments, vendors, and third-party agencies, while providing exceptional client service and ensuring timely, high-quality campaign delivery.

Overview

17
17
years of professional experience

Work History

Group Account Director

GUT Toronto
Toronto, Ontario
06.2022 - Current

I lead the creation and execution of advertising and marketing campaigns for local and global brands. I work closely with clients to understand their goals and collaborate with cross-functional teams to develop strategies that drive results. My role involves overseeing multiple projects, managing client relationships, and ensuring that campaigns align with brand objectives and deliver measurable impact.

These are the clients I'm currently working:

  • Labatt/ Anheuser-Busch InBev: Mike's Hard Lemonade and Stella Artois
  • Microsoft
  • Reckitt: KY Lubes
  • Spin Master: GUND Plushes
  • Mitsubishi
  • Tinder Canada


And from June 2022 to December 2023 I also worked managing the advertising campaigns for all Tim Horton's business units.

Regional Group Account Director

GUT Mexico City
Mexico City, Mexico
07.2021 - 06.2022


  • The Coca Cola Company - LatAm (Coca-Cola & Jugos del Valle)
  • Anheuser-Busch InBev - Mexico (Michelob Ultra)
  • Restaurants Brands International - Mexico (Popeyes)

Regional Group Business Lead

BBDO
Mexico City, Mexico
09.2019 - 07.2021
  • Bayer Consumer Health LatAm (Aspirin, Aleve, Tabcin & Alka-Seltzer)
  • Bayer Consumer Health Mexico (Clarityne, Desenfriol & Afrin)
  • Frito Lay (Lays, Ruffles, Cheetos, Doritos, Tostitos & Local Brands)
  • Pepsico Foundation Sustainability Program


Senior Account Director

BBDO
Mexico City, Mexico
08.2013 - 08.2019
  • Frito Lay (Sabritas, Ruffles, Cheetos, Doritos, Tostitos & Local Brands)

Regional Account Director

Leo Burnett
Mexico City, Mexico
09.2012 - 08.2013
  • P&G LatAm (Tide)

Regional Account Supervisor

Leo Burnett
Mexico City, Mexico
11.2011 - 09.2012
  • P&G LatAm (Tide & Rindex)

Regional Account Executive

Leo Burnett
Mexico City, Mexico
05.2010 - 10.2011
  • P&G LatAm (Tide)

Account Executive

Comunica + A
Mexico City
09.2008 - 08.2010

Education

Basic Training Diploma - Conflict Management

ITESM
Mexico City, Mexico
04-2014

Basic Training Diploma - People Management Program

London Business School
Miami, Florida
01-2012

Bachelor's in Advertising - Marketing And Communications

CUC
Mexico City, Mexico
12-2008

Skills

  • Campaign management
  • Client relationship management
  • Cross-functional collaboration
  • Conflict Management
  • Project management
  • Digital marketing
  • Budget management
  • Team leadership
  • Negotiation skills
  • Strategic leadership

Languages

English
Full Professional
Spanish
Native or Bilingual

Platforms

Microsoft 365 

Monday

Slack

Decideware

Timeline

Group Account Director

GUT Toronto
06.2022 - Current

Regional Group Account Director

GUT Mexico City
07.2021 - 06.2022

Regional Group Business Lead

BBDO
09.2019 - 07.2021

Senior Account Director

BBDO
08.2013 - 08.2019

Regional Account Director

Leo Burnett
09.2012 - 08.2013

Regional Account Supervisor

Leo Burnett
11.2011 - 09.2012

Regional Account Executive

Leo Burnett
05.2010 - 10.2011

Account Executive

Comunica + A
09.2008 - 08.2010

Basic Training Diploma - Conflict Management

ITESM

Basic Training Diploma - People Management Program

London Business School

Bachelor's in Advertising - Marketing And Communications

CUC
Elizabeth Reyna