Summary

Overview

Work History

Education

Skills

LANGUAGES

CORE COMPETENCIES

Timeline

ELIZABETH RAE ARMSTRONG

Sainte-Anne-de-Bellevue

Summary

Strategic and bilingual creative lead with over 10 years’ experience directing content, design, and marketing initiatives for luxury and specialty products. Known for blending artistic vision with practical brand strategy, and for delivering clear, persuasive writing across physical displays, digital platforms, and packaging. Proven leadership in managing cross-functional teams, curating product stories, and engaging global audiences through compelling messaging.

Marketing professional with proven ability to drive impactful campaigns and enhance brand visibility. Skilled in strategic planning, digital marketing, and data analysis, with strong focus on team collaboration and flexibility. Known for achieving results and adapting to changing market needs, bringing creativity and leadership to every project.

Overview

years of professional experience

Work History

Design & E-Commerce Business Manager

Aqua Vitae Products

02.2019 - Current

Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
Increased overall team productivity by fostering a positive work environment and providing effective leadership.
Communicated with customers and vendors positively with particular attention to problem resolution.
Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
Assisted with hiring process and training of new employees.

Small Business Owner

Aqua Vitae Crystal

10.2011 - 02.2019

Lead all writing and design for product displays, packaging, and e-commerce listings, balancing classic luxury and provocative design themes.
Manage a small cross-functional team of designers and support staff; oversee content creation, social media tone, and brand storytelling.
Create all promotional materials and in-store display messaging for niche markets (erotic art stores, Judaica boutiques, and custom engraving clients).
Developed full Shopify and Etsy storefronts with SEO-optimized content, increasing international visibility and customer engagement.
Cultivate and maintain strong client relationships through clear communication and custom content solutions.

Math & Science Teacher

Kuper Academy / Beaconsfield High School

01.2006 - 01.2013

Designed curriculum, instructional materials, and classroom displays to visually communicate complex scientific and mathematical ideas.
Integrated writing and storytelling into lesson plans to build student engagement and conceptual understanding.

English, History, and Art Teacher

TESL Services / Canadian Armed Forces Schools

01.1990 - 01.1999

Developed visual learning environments in multicultural classrooms.
Created original content and displays for immersive English-language learning experiences.

Education

B.Ed. -

McGill University

01.2006

B.A. - History of Western Civilization

University of Winnipeg

Diploma - Design & Marketing

Seneca College

Toronto, ON