Open To Work
Elizabeth Martinez
Edmonton,Canada
Summary
Results-oriented Marketing Manager with a strong background in developing and executing impactful digital marketing strategies that consistently drive brand awareness and online revenue. Skilled in managing cross-functional collaborations, optimizing campaigns, and leveraging data analytics to enhance performance across multi-location organizations.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Marketing Manager
Rosewood Mandarina
, Nayarit, Mexico
03.2025 - 04.2026
- Executed digital marketing campaigns that increased brand awareness and generated online revenue.
- Collaborated with global agencies to develop paid media strategies across search, display, and social channels.
- Supported commercial division in achieving sales targets through performance marketing initiatives.
- Oversaw partnerships with third-party platforms to optimize booking engines and enhance conversion rates.
- Ensured alignment of all creative assets with brand standards for optimized campaign performance.
- Managed website content operations using Adobe Experience Manager, creating optimized web pages.
- Directed external graphic design agencies, managing asset production timelines and approvals.
- Maintained digital asset libraries for photography, video, and marketing materials to streamline access for various uses.
Digital Marketing Specialist
Vallen Canada
Edmonton, Alberta
06.2021 - 10.2024
- Formulated social media strategies and directed communications coordinator in execution on Facebook, Instagram, and LinkedIn to strengthen audience connection.
- Led seasonal marketing campaigns focused on sustainability and local initiatives.
- Managed web presence on vallen.ca, increasing brand visibility and fostering customer engagement.
- Coordinated seasonal and annual marketing events for 25 branches nationwide, driving community participation and brand recognition.
- Developed and calculated marketing development funds in collaboration with vendors for financial reporting.
Marketing Coordinator
MHCare Medical
Edmonton, Alberta
06.2020 - 05.2021
- Developed and executed communication strategies that enhanced brand awareness and increased online presence.
- Analyzed website traffic, user behavior, and digital marketing performance with web analytics tools to inform strategic decisions.
- Created reports, dashboards, and KPIs to assess effectiveness of digital marketing initiatives.
Marketing Coordinator
Classic Health & Vet Set
Edmonton, Alberta
06.2018 - 05.2020
- Executed multi-channel marketing campaigns, increasing audience engagement and improving brand visibility.
- Curated and managed content across company websites and social media, ensuring brand consistency and enhanced user engagement.
- Edited, wrote, and proofread internal and external communications, ensuring clarity and alignment with brand messaging.
Marketing Assistant
Magna IV Engineering
Edmonton, Alberta
04.2016 - 05.2018
- Executed SEO setup for websites, resulting in improved search rankings and online presence.
- Designed marketing materials and business cards using Adobe InDesign to support promotional campaigns.
- Coordinated events and managed trade show logistics to increase brand visibility and attract potential clients.
- Handled document management through efficient filing, courier services, and digital archiving.
Education
BS - Computer Science
Universidad del Valle de Mexico
Mexico City01-2007
Diploma Internacional de Estudios Especializados -
Universidad Europea De Madrid
Villaviciosa de Odón, Spain01-2006
Skills
- Digital marketing strategy
- Social media strategy
- Paid media management
- Campaign execution
- Event marketing
- Creative content development
- Marketing analytics
- Revenue optimization
- Analytics and SEO
- CMS management
- CMS platforms
- Digital content management
- Creative asset management
- Management tools
- Vendor coordination
Certification
- 2025 - Digital Marketing Professional at Digital Marketing Institute
- 2016 - Web Developer at NAIT
- 2015 - CSS/HTML Core at NAIT
Languages
- Bilingual Professional with Advanced English Skills, Native Spanish Fluency, and Effective Cross-Cultural Communication
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteRemoteHybridSalary Range
$60000/yr - $120000/yrTimeline
Marketing Manager
Rosewood Mandarina
03.2025 - 04.2026
Digital Marketing Specialist
Vallen Canada
06.2021 - 10.2024
Marketing Coordinator
MHCare Medical
06.2020 - 05.2021
Marketing Coordinator
Classic Health & Vet Set
06.2018 - 05.2020
Marketing Assistant
Magna IV Engineering
04.2016 - 05.2018
BS - Computer Science
Universidad del Valle de Mexico
Diploma Internacional de Estudios Especializados -
Universidad Europea De Madrid