SARAH HUONG NGUYEN
Burnaby,BC
Summary
Adaptable sales and marketing professional with over a decade of experience across dynamic markets including South Korea, Vietnam, and Indonesia. Known for delivering consistent results through organized execution, cross-functional collaboration, and market-savvy planning. Multilingual and culturally fluent, with a track record of supporting strategic initiatives that led to over $5 million USD in sales of premium Japanese and Korean alcoholic beverages, including securing Korean soju’s top market position in Indonesia in 2019 (IWSR).
Overview
17
17
years of professional experience
Work History
Food Service Associate
IKEA COQUITLAM, Metro Vancouver BC
02.2025 - Current
- Deliver exceptional customer service in fast-paced food service environment.
- Collaborate with team members to streamline workflows and enhance service speed.
- Strengthen the quality perception of the IKEA store.
- Operate kitchen equipment efficiently, ensuring adherence to safety and sanitation standards.
PROJECT COORDINATOR (Intern)
BC Hospice Palliative Care
10.2024 - 12.2025
- Assisted in coordinating event logistics to ensure a smooth experience for VIPs, guests, sponsors, vendors, and volunteers.
- Supported the project team in tracking milestones, managing timelines, and preparing progress updates.
- Collaborated on marketing efforts, including drafting emails, social media content, and promotional materials.
- Provided general administrative and on-site support before and during the event to ensure all details were executed as planned.
BRAND MANAGER
Pantja Niaga
12.2016 - 06.2023
- Company Overview: Pantja Niaga is the number one Wine & Liquor Importer in Indonesia. (https://paniaga.com/)
- Collaborated with distributors to ensure sales target is achieved through active engagement and strategic partnerships.
- Managed a CAD 600,000 annual marketing budget for effective implementation by planning expenditures and establishing spending priorities.
- Improved sales flow by updating the ordering system thus reducing the delivery time by 30%.
- Oversaw national sales/operations team
- Led communication strategy execution across multiple platforms to achieve brand goals.
ASSISTANT MARKETING MANAGER
LG Electronics
05.2011 - 03.2016
- Planned, developed, and evaluated strategies to effectively communicate the LG brand across South Vietnam, ensuring a strong brand image and increased customer loyalty.
- Built and maintained LG’s corporate image and reputation through targeted brand positioning initiatives.
- Prepared and monitored the annual marketing budget of approximately CAD 2.6 million.
- Led, trained, and motivated a corporate marketing team of three members to drive brand awareness and campaign success.
- Oversaw implementation and evaluated the effectiveness of marketing activities across Above-the-Line, Below-the-Line, and digital channels; reported insights and performance to the marketing manager.
- Maintained strong relationships with media partners, external agencies, and dealers to support integrated marketing efforts.
- Collaborated with the research team to gather consumer insights, supporting product launches such as the G7 smartphone and Inverter Air Conditioner in Vietnam.
- Contributed to the planning and execution of key campaigns and events, including “Global Sales Promoters” and “F1 Branding” initiatives.
VIDEO VIETNAMESE LANGUAGE INSTRUCTOR
KBS & EBS
05.2009 - 03.2011
- Developed engaging lectures with Co-instructor to enhance student understanding of Korean language and culture. Ref: https://www.ebs.co.kr/
- Implemented interactive teaching methods to increase student participation and retention rates.
- Long term guest appearance as the Vietnamese representative in “Chit Chat with ladies” TV talk show. 2007-2009
- (KBS Talk show, ref: https://www.youtube.com/watch?v=3yP52PBRIDA)
Education
MASTER OF BUSINESS ADMINISTRATION -
University Canada West
Vancouver, BC01.2025
Certificate Digital Marketing Associate -
Digital Marketing Institute
01.2023
MASTER OF MASS COMMUNICATION -
Seoul National University
Seoul, Korea08.2011
Master of Arts - Korean Literature
KyngHee University
Seoul, Korea06-2008
Bachelor of Arts - Korean Literature
University of Vietnam
Hanoi, Vietnam06-2006
Skills
- Customer relationship management
- Sales optimization
- Database Management
- Strong communication skills
- Effective time management
- Quick learner
- Strategic thinker
- Team collaborator
Websites
Accomplishments
- Led a marketing team of 20+ in Indonesia, propelling a new beverage to top status within 2 years.
- Secured market leadership for Korean Lotte soju (34.5%) nationwide in Indonesia (IWSR 2020).
- Achieved CAD 900,000 in 2021 sales (despite the pandemic) equivalent to almost 200,000 premium bottles sold.
- Enhanced LG product awareness and preference in South Vietnam.
Languages
Indonesian
Korean
English
Vietnamese
Timeline
Food Service Associate
IKEA COQUITLAM, Metro Vancouver BC
02.2025 - Current
PROJECT COORDINATOR (Intern)
BC Hospice Palliative Care
10.2024 - 12.2025
BRAND MANAGER
Pantja Niaga
12.2016 - 06.2023
ASSISTANT MARKETING MANAGER
LG Electronics
05.2011 - 03.2016
VIDEO VIETNAMESE LANGUAGE INSTRUCTOR
KBS & EBS
05.2009 - 03.2011
MASTER OF BUSINESS ADMINISTRATION -
University Canada West
Certificate Digital Marketing Associate -
Digital Marketing Institute
MASTER OF MASS COMMUNICATION -
Seoul National University
Master of Arts - Korean Literature
KyngHee University
Bachelor of Arts - Korean Literature
University of Vietnam
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