Elizabeth Herrera Martinez
Dartmouth,Nova Scotia
Summary
Overview
20
20
years of professional experience
1
1
Certification
Work History
Trade Show Coordinator and Customer's Liaison
M&C Latin Trade Consulting
01.2023 - 07.2023
- Meet with trade and professional associations and clients to promote and discuss conference, conventions, and trade show services.
- Meet with sponsors and organizing committees to plan the scope and format of events, to establish and monitor budgets and to review administrative procedures and progress of events.
- Communicate with international clients and companies to determine the best business match for events.
- Co-ordinate services for events, such as accommodation, conference and other facilities, catering, signage,displays, translation,special needs requirements,audio-visual equipment,printing and security,and any other services required.
- Coordinate air and land transportation for participants, prepare travel itineraries, ensure they have valid travel documents and valid visas.
- Collect and report feedback from events after completion.
- Organize registration of participants, prepare programs and promotional material, and publicize events.
- Plan entertainment and social gatherings for participants.
- Hire, train and supervise support staff required for trade shows.
- Ensure compliance with required by-laws.
- Developed creative themes for events and created related activities to engage attendees
Sales and Service Agent
International Air
01.2016 - 01.2019
- Company: International Airport “Abel Santamaría Cuadrado”, ECASA, located at Carreterra de Malezas km 10 ½ Aeropuerto Civil
- Provided assistance to international aircrafts, passengers and cargo as well as representation and liaison with local authorities and administrative services
- Attended to international airline staff and crew, acting as a liaison and supporting them at all times while they were at the airport
- Proficcient in over 6 automated systems of various airlines for aircraft and passenger management
- Profficient in the language required by the airline
- Trained as traffic and cargo representatice training
- Tasks and responsibilities:
- Acted as liaison between air and land (tour operators) transportation, prepared travel itineraries and checked travel documents to make sure they were valid
- Worked with Airlines and tour operators to guarantee transportation, accommodation, catering, translation, and security services and attended to passengers with special needs
- Checked immigration documents to ensure compliance the law
- Supervised operations and trained staff
- Built fees through established procedures, maintained financial records, daily reconciliation of sales to clients, preparation of final reports
- Organized and recorded passengers and cargo spaces
- Checked immigration documents and baggage
- Serviced clients from flight arrival to departure, making sure that airport security is observed
- Met with airline representatives and reviewed administrative procedures to support and promote their services and achieve a greater commercial outreach
- Carried out boarding of aircraft according to procedures and passenger requirements acting as liaison between cargo, passenger and crew
- Participated at events directed by management as part of the organizing committee
Trade Fair Coordinator
International Trade Fair of Havana, FIHAV
11.2003 - 10.2017
IT Specialist
Centro de Información y Gestión Tecnológica, CIGET
01.2011 - 01.2015
- CITMA Villa Clara, at Calle Marta Abreu entre Juan Bruno Zayas y Villuendas No
- 55
- Administered and developed websites, as well as Digital Libraries by implementing, installing, updating them and training staff
- Designed and implemented web pages, posters, identity manuals and promotional materials for company services and products
- Assisted in developing new work methods with novelty concepts and strategies in software development
- Captured requirements and functionalities according to clients needs to customize software
- Tasks and responsibilities:
- Web development, specifically designing and implementing websites or portals as required by clients
- Designed digital libraries for business clients
- Designed flyers, publicity spots, business product portfolio, etc., for promoting company services at events, on the web, TV, etc
- Multimedia development
- Participated in R&D projects (research and development)
- Managed information and less complex research
- Company website content management
- Research, analysis and search for solutions of complex technical issues
- Repaired and updated less complex information technology and communications
- Participated in organization of technological and information management events
- Practical experience in languages and technologies:, JavaScript
- Frameworks: Twitter boostrap
- CMS (Content Management Systems): Joomla, Drupal
- Databases: MySQL, Oracle
- Design tools: Corel Draw, Photoshop, Adobe Flash
- Greenstones (tool for developint digital libraries)
Advisor and coordinator of the FITCUBA
01.2018 - 1 1
- Simultaneously supported two trade missions, Trade Mission from the Government of Ontario and Trade Mission from the Atlantic Canada Opportunities Agency, participating at Feria Internacional de La Habana FIHAV 2017 and 2018
- The international fair is an annual event that takes place over the course of one week and brings together businesses from all over the world
- Tasks and responsibilities:
- Acted as liaison between air and land transportation (tour operators) prepared travel itineraries and checked travel documents making sure they were valid
- Ensured transportation, accommodation, catering, translation, and security services working with airlines and tour operators taking into consideration passengers special needs
- Checked immigration documents to ensure compliance with the law
- Supervised operations and trained staff
- ParticipaTION IN EVENTS
- Presented at Scientic and Technical Forums in 2012, 2013 and 2014
- Organizing Committee for the 5th Conference of Technology and Management of Knowledge 2012
- Author and panelist of “Electronic bulleting on food sustainability” and “Product and Services Promotional Website” at the 23 International Book Fair in Villa Clara
- Participated at the IV Business Meetings of CIGET – Villa Clara, Organizing Committee (38th International Tourism Fair in Cuba) held at Cayo Santamaría, 2018 languages
Education
ELIZABETH HERRERA MARTíNEZ, Marta Abreu De Las Villas” Central University
Villa Clara,CubaSkills
- Tested at the University of Cambridge, British Council, Havana, Cuba
Accomplishments
- Human factor and resource management for sale staff attending to national and international air passengers and cargo
- Initial training in risk-free transportation of hazardous goods by air
- Certification for Airport Traffic Representatives
- Initial Aircraft Safety Training
- American Airlines international baggage and cargo service training course
- American Airlines international passenger service agent training course
- Page 3
Certification
Economy and Finances for Marketing
Marketing as a Business Philosophy
Business Decision Making
Negotiation Skills
Collective Negotiation
Website Administration
Basic Graphic Design
Linux Course
English Language at “Miguel de Cervantes” Language School
Timeline
Trade Show Coordinator and Customer's Liaison
M&C Latin Trade Consulting
01.2023 - 07.2023
Advisor and coordinator of the FITCUBA
01.2018 - 1 1
Sales and Service Agent
International Air
01.2016 - 01.2019
IT Specialist
Centro de Información y Gestión Tecnológica, CIGET
01.2011 - 01.2015
Trade Fair Coordinator
International Trade Fair of Havana, FIHAV
11.2003 - 10.2017
ELIZABETH HERRERA MARTíNEZ, Marta Abreu De Las Villas” Central University
Economy and Finances for Marketing
Marketing as a Business Philosophy
Business Decision Making
Negotiation Skills
Collective Negotiation
Website Administration
Basic Graphic Design
Linux Course
English Language at “Miguel de Cervantes” Language School
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