Elizabeth Duykers

Driven self-starter with strong skills in project management, marketing and strategic communications, and brand management. Aptitude for identifying key questions and potential solutions and strategies, with a focus on metrics for success and opportunities for adjustment. Passion and aptitude for prioritizing and multitasking. Commitment to creativity, quality, and accuracy with keen attention to detail. Service orientation and dedication to exceptional delivery of objectives. Focus on taking initiative and maintaining a proactive outlook. Ability to work independently, and to anticipate and adapt to change.

Marketing & Communications

• Led 5+ departments in strategic marketing plans by identifying audiences, objectives and messaging
• Implemented multi-channel strategic marketing plans through web, email, and print campaigns
• Analyzed data to identify measurements of success and adjusted strategies accordingly
• Developed University and office-wide mass email and print correspondence, presentations, and reports
• Created print publications including 10+ eLearning factsheets and accreditation materials
• Managed three significant, long-term communications campaigns comprising print, web, and email outreach for EVPP
• Wrote and edited media releases, materials for legislative grant proposals, and articles for various periodicals, web sites, and publications

Project Management

• Managed the logistics for the 2015 Higher Learning Commission national accreditation site visit
• Planned and coordinated the Provost's annual lecture series by organizing venues, publicity, travel, and events
• Oversaw application processes for the University's Professional Diversity Fellowship with a $300,000 annual budget allocation
• Facilitated award selection, distribution, and process management for over 20 diversity fellowship recipients
• Analyzed revenue shortfalls in The Raptor Center education programs and created a plan to increase revenues
• Coordinated and executed committee arrangements and academic workshops

Management

• Managed high-level office operations for the Office of the Executive Vice President and Provost and eLearning departments
• Supervised administrative and student employees and promoted a collaborative and team-oriented environment
• Coordinated government-run gymnastics program including employee training, scheduling, and payroll for over fifteen gymnastics instructors
• Oversaw central University building operations, serving as departmental access coordinator, managing employee and facility access and security
• Planned for and arranged complex travel and itineraries for a variety of senior leaders and teams

Data Analysis

• Created and analyzed complex spreadsheets, graphs, and charts for enrollment management, marketing, and merchandising projects
• Identified marketing patterns by using complex data, charts and graphs for the U of M Raptor Center
• Recommended action plans based on findings and oversaw their implementation for the College of Veterinary Medicine
• Interpreted sales reports and assisted in implementing sales plans for regional vice president and merchandising teams for 14 Macy's stores in MN, IL, and MI

Web Design & Oversight

• Managed content for 15+ U of M sites using Drupal and Adobe platforms
• Planned and executed a dynamic content strategy for attracting and engaging online constituents
• Created, wrote, edited, and refreshed content on unit sites to include uploading images, videos, and graphics
• Monitored and maintained sites within a fast-paced, time-sensitive environment with continuously evolving content