Buffy McGaw
Toronto,ON
Summary
Seasoned marketing leader, driving revenue and awareness through strategic local and national partnerships and brand promotion strategies. Expert in leading cross-functional teams and leveraging market research & data analytics for impactful decisions. Exceptional team leadership and client relations.
Overview
15
15
years of professional experience
Work History
Head of Marketing
Corus Entertainment/Shaw Media
06.2013 - 07.2023
- Led local and national brand marketing strategies and client partnerships for 11+ years, overseeing a cross- country team of 30
- Achieved 10% revenue increase over the last 5 years through strategic partnership initiatives.
- Led marketing and business development team to collaborate with sales, legal, and internal teams.
- Strategized, budgeted, and managed local and national media buys, client and community partnerships.
- Oversaw broadcast, branded content, digital platforms, social media, in-person activations and promotional materials.
- Achieved top employee engagement scores by implementing targeted development training.
Marketing & Communications
Consultant
07.2008 - 06.2013
- Strategized GTM plans to enhance brand performance.
- Executed client marketing projects for CTV, Global TV, SportsNet, TVOntario, and the Premier's Office of Ontario.
- Executed effective communications plans and enhanced ad creative.
Prior
Roles
Toronto, Ontario
- Brand Partnerships Manager - Bell Media Sales → Advertising & Creative Manager - Global Television → Sales & Marketing Promotions Producer/Director, CTV Television Network / Baton Broadcasting
Education
Bachelor of Arts (BA) - Communication & Media
Western University
London, OntarioDiploma - Strategic Advertising & Promotion
University of Toronto
Executive Leadership Training Program Certificate -
Haskayne School of Business
Skills
- Brand promotion strategies
- Strategic Partnerships
- Community Partnerships
- Brand and product knowledge
- Stakeholder partnerships
- Customer-Centric Solutions
- Revenue Growth
- Media Planning
- Market Research & Analytics
- AI Marketing Tools
- Team Leadership
- Client Relations
- Operations
- Change Management
- Cross-Functional Collaboration
- Corporate Compliance
Additional Experiences
- Board Member: Youth Assisting Youth.
- Yonge & Lawrence BIA, community events planner.
- DEI: LifeWorks Leadership Training.
- Canadian Screen Awards, RTDNA, and Promax BDA Judge.
- Promax-BDA, 2 Gold, 2 Silver awards for brand creative.
- Change Management Committee & Mentor - Shaw Media.
- Volunteer of the Year - North Toronto Hockey Association.
- Team Manager & League Convenor - GTHL/North Toronto Hockey.
- Team Manager - Ontario Baseball Association Volunteer.
- Coach - North Toronto Basketball Volunteer.
- Amici Camping Charity Volunteer (Ontario Camping Assoc.)
- Second City Troupe member
- Morning Radio Host - CHRW, Radio Western.
Timeline
Head of Marketing
Corus Entertainment/Shaw Media
06.2013 - 07.2023
Marketing & Communications
Consultant
07.2008 - 06.2013
Prior
Roles
Bachelor of Arts (BA) - Communication & Media
Western University
Diploma - Strategic Advertising & Promotion
University of Toronto
Executive Leadership Training Program Certificate -
Haskayne School of Business
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