ELIZABETH B. CARRANZA
Porterville
Summary
Results-driven marketing and operations professional with extensive experience supporting pistachio growers and managing strategic initiatives within the pistachio industry. Proven expertise in developing and executing grower marketing strategies, including social media campaigns, digital advertising, content creation, and event coordination for tradeshows and conferences. Skilled in collaborating with cross-functional teams, particularly sales, to drive brand awareness and foster strong grower relationships. Adept at representing Setton Pistachio through active participation in key industry committees, including the American Pistachio Growers association.
Exceptional communication and public speaking skills, with experience delivering impactful presentations at industry events, and conveying complex information clearly to diverse audiences. Experienced in securing and managing grant funding, including both state and federally funded programs, by writing compelling grant applications and assisting growers with both the implementation and verification processes to ensure successful project outcomes and funding reimbursements. Known for my ability to navigate complex programs, foster collaboration, and deliver results that contribute to the growth and success of both Setton Pistachio of Terra Bella, Inc. and the broader pistachio industry.
Overview
10
10
years of professional experience
Work History
Grower Services Representative
Setton Pistachio of Terra Bella, Inc.
09.2023 - Current
- Coordinated with sales representatives to forecast crop availability accurately and meet customer demands consistently.
- Developed and executed grower marketing strategies, including social media campaigns, digital advertising, and content creation, to engage and educate pistachio growers.
- Coordinated industry events, tradeshows, and grower presentations, while collaborating with cross-functional teams to align messaging and drive grower retention and procurement.
- Collaborated with sales teams to plan and execute international trade shows and industry conferences, ensuring seamless presentation and promotion of pistachio products.
- Represented Setton Pistachio at the American Pistachio Growers (APG) association, actively contributing to the LeadON Leadership Program, Marketing Communications Committee, and Membership Services Committee.
- Analyzed market data and compiled insights into impactful presentations, supporting sales strategies and enhancing business development opportunities at global events.
- Built relationships with peers in the grant writing field by participating in networking events and online communities, fostering knowledge sharing and collaboration opportunities.
- Researched, wrote, and submitted successful grant applications for Setton Pistachio and other pistachio growers, securing funding from various programs including the Healthy Soils Program, State Water Efficiency and Enhancement Program, Emergency Relief Program, Conservation Innovation Program, etc.
- Assisted pistachio growers in navigating grant funding programs, providing guidance on application processes and ensuring compliance with program requirements to maximize funding opportunities.
- Provided technical assistance to pistachio growers with the implementation of various grant-funded projects, providing support throughout the process and ensuring compliance with verification requirements to facilitate funding reimbursements and successful project outcomes.
Director of Trade and Technical Affairs
California Apple Commission, California Blueberry Commission, California Olive Committee
01.2018 - 04.2023
- Manage and oversee all domestic and international marketing efforts, including goals setting and program success monitoring, digital content, in-store promotions, print media, video production, etc.
- Facilitate international market research and market assessments
- Manage grant programs such as USDA Foreign Agricultural Service funding programs such as Market Access Program (MAP) and Emerging Market Program (EMP)
- Provide technical assistance to grower members for various direct-to-producer grant programs including the Healthy Soils Program, State Water Efficiency and Enhancement Program, Conservation Innovation Grants, and Environmental Quality Incentives Program.
- Assist growers in applying for Farm Service Agency Funding programs, such as the Coronavirus Food Assistance Program.
- Represent California apples, blueberries, and olives in trade negotiations
- Provide a unified industry voice to foreign dignitaries, government officials, etc
- Advocate for agricultural industry priorities with state and federal government officials
- Respond to California pest and disease issues
- Serve as the liaison between the industry and researchers
- Seek new funding opportunities to fuel new and existing industry activities
- Maintain and expand domestic markets
Program Supervisor
California Olive Committee
01.2016 - 07.2018
- Supervise all programs and activities for research, inspections, and marketing
- Manage all social and digital media and promotions, including social media account management, performance tracking, video/photo editing, etc
- Draft and submit grant proposals, and supervise and implement all awarded grant projects as needed
- Conduct necessary industry audits for industry compliance with the federal marketing order as it relates to standards, inspections and other mandates
- Supervise the reposting of statistics and reporting for the industry
- Supervise and facilitate all marketing projects and activities
- Coordinate all payments, contracts, and Memorandum of Understanding (MOU) documents with marketing contractors
- Facilitate and organize all materials necessary for committee and subcommittee meetings
- Serve as a liaison for the California Ripe Olive industry in all issue areas
- Attend meetings, conference and other events on behalf of the California Ripe Olive Industry
- Explore foreign market export opportunities and facilitate dialogue between industry representatives from foreign nations in order to gain market access
Costa Legislative Scholar (Kenneth L. Maddy Institute): Agricultural specialist
U.S. House of Representatives
01.2015 - 08.2016
- Attend briefings, hearings, and committee meetings
- Create digital content for social media
- Draft legislative memorandums, general summary issue letters, and personal notes on behalf of the Congressman
- Serve as liaison between the Congressman and constituents of California's 16th Congressional district
- Remain updated on Agriculture issues and current/upcoming legislation
Intern - Assistant to Director of Trade and Marketing/Research
California Apple - Blueberry - Olive Commission
01.2015 - 05.2016
- Prepare and design annual reports, newsletters, destination reports
- Manage social media platforms and assist with other various marketing efforts
- Maintain and report on export markets pest issues and MRL issues
- Help respond to California pest and disease issues
- Provide unified industry voice to foreign dignitaries
- Assist the Director of Trade with trade negotiations
- Prepare and oversee grant applications
- Assist in the implementation of the marketing campaigns both foreign and domestic
Scholar Intern
Kenneth L. Maddy Institute
01.2015 - 04.2016
- Perform various constituent services
- Create content for social media platforms and respond to constituent comments
- Draft Congressional Records, casework summaries, and personal notes on behalf of the Congressman
- Prepare honorary certificates
- Conduct other various office tasks
- Complete research on various pieces of proposed legislation affecting the district
Education
Master of Communication Management -
UNIVERSITY OF SOUTHERN CALIFORNIA
Los Angeles, CA08.2019
Bachelor of Science - Agricultural Business
CALIFORNIA STATE UNIVERSITY
Fresno, CA05.2016
Skills
- Microsoft Office Programs
- Adobe Illustrator, InDesign, Photoshop, Premiere
- Final Cut Pro
- Canva
- Orchard Conservation Practices
- Sustainability Initiatives
Computer Program Proficiency Skills
- Microsoft Office Programs (Word, PowerPoint, Excel, etc.)
- Adobe Illustrator, InDesign, Photoshop, Acrobat
- Final Cut Pro
- Canva
Career Organizations
- California Department of Agriculture Specialty Crop Block Grant Review Committee
- California Women for Agriculture Central Valley Chapter
- American Pistachio Growers Membership Services Committee, Marketing Communications Committee, and LeadON Leadership Program Class of 2025.
Timeline
Grower Services Representative
Setton Pistachio of Terra Bella, Inc.
09.2023 - Current
Director of Trade and Technical Affairs
California Apple Commission, California Blueberry Commission, California Olive Committee
01.2018 - 04.2023
Program Supervisor
California Olive Committee
01.2016 - 07.2018
Costa Legislative Scholar (Kenneth L. Maddy Institute): Agricultural specialist
U.S. House of Representatives
01.2015 - 08.2016
Intern - Assistant to Director of Trade and Marketing/Research
California Apple - Blueberry - Olive Commission
01.2015 - 05.2016
Scholar Intern
Kenneth L. Maddy Institute
01.2015 - 04.2016
Bachelor of Science - Agricultural Business
CALIFORNIA STATE UNIVERSITY
Master of Communication Management -
UNIVERSITY OF SOUTHERN CALIFORNIA
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