Elisabeth Weeks
Vancouver
Summary
Marketing Professional with expertise in driving brand awareness and implementing effective online and in-store marketing strategies. Skilled in digital advertising, market research, and client relationship management, with a proven track record of optimizing workflows and achieving key performance metrics.
Overview
7
7
years of professional experience
Work History
Project Manager & Marketing Specialist
Thought Shop Creative
04.2023 - Current
- Conduct market research to gather competitive insights, analyze industry trends, and apply findings to improve project strategies and identify new business opportunities.
- Drive comprehensive marketing initiatives by creating content calendars for social platforms, managing LinkedIn engagement, coordinating email marketing campaigns, and supporting digital advertising efforts. Identify innovative opportunities across brand partnerships, event marketing, and customer outreach to enhance brand visibility and audience engagement.
- Manage and optimize digital advertising campaigns across platforms such as Google Ads and Meta, including budget allocation, performance tracking, and adjusting strategies to maximize ROI and meet key performance metrics.
- Collaborate with creative and technical teams to develop compelling marketing materials, ensuring alignment with brand guidelines and project objectives.
- Oversee financial operations by tracking project milestones, process invoices, and maintain a structured billing system to ensure accuracy and timely payments.
- Streamline internal workflows by coordinating project requests, managing task delegation, and conducting regular team check-ins to monitor progress and resolve bottlenecks efficiently.
- Leading end-to-end project management by developing and maintaining master schedules, tracking deliverables, and ensuring timely execution while adapting to changing priorities and deadlines.
- Strengthening internal communication by preparing and distributing comprehensive agendas and project summaries, ensuring alignment across departments and stakeholders.
Marketing Lead
COBIA Beauty (Division of TG Corporate Holdings)
01.2020 - 11.2022
- Planned, implemented and managed marketing initiatives within allocated budgets.
- Managed advertising, design and in-store print + audiovisual communications, ensuring connection to the brand and sales and marketing objectives.
- Developed and implemented Brick & Mortar CRM strategy for multiple salon locations.
- Created annual brand plans, strengthening brand affinity, driving volume and increasing brand awareness through cross departmental collaboration and strategic partnerships.
- Created and implemented all social media campaigns: content calendar, organic content and influencer campaigns.
- Designed and optimized email campaigns and digital advertisements to support marketing objectives and initiatives.
- Planned, organized and executed a variety of on-site events for multiple salon locations.
Server, Bartender & Restaurant Lead
Central Kitchen & Bar
09.2018 - 10.2022
- Assisted guests in order selection by promoting specific menu items and specials while ensuring prompt and accurate service.
- Mentored and coached new employees regarding menu items, service and company’s policies and procedures.
- Prepared end-of-shift reports and end-of-evening financial records.
- Supervised daily restaurant activities.
Digital Marketing & Ecommerce Specialist
TG Corporate Holdings
08.2020 - 01.2021
- Worked with sales representatives, agencies and designers to ensure all initiatives upheld brand standards across all channels and communication touch points. (POS, social, packaging)
- Created and analyzed sales reports to measure success of marketing initiatives and forecast future opportunities.
- Assisted in organizing, developing and executing website plans and all digital marketing strategies.
- Monitored marketing activity performance and effectiveness while ensuring initiatives positively affect sales and revenue trends.
- Designed and optimized email campaigns to support marketing objectives and initiatives.
- Designed and implemented all strategies and initiatives for the company’s intranet (Workplace + Facebook).
Social Media & Digital Content Creation
Freelance
09.2019 - 06.2020
- Researched audience preferences and current industry trends
- Created engaging image, text and ad content with programs such as Adobe Illustrator and Photoshop.
- Designed and implemented posts to sustain customers’ curiosity, attract prospective customers and competition.
Education
BBA - Bachelor of Commerce- Major, Marketing
Thompson Rivers University
KamloopsSkills
- Marketing Strategy
- Digital Advertising (Google Ads, Meta Ads)
- Market Research & Competitive Analysis
- Brand Development & Visibility
- Social Media Management
- Budget Management & Cost Tracking
- Invoice Processing & Billing Systems
- Financial Reporting & Documentation
Timeline
Project Manager & Marketing Specialist
Thought Shop Creative
04.2023 - Current
Digital Marketing & Ecommerce Specialist
TG Corporate Holdings
08.2020 - 01.2021
Marketing Lead
COBIA Beauty (Division of TG Corporate Holdings)
01.2020 - 11.2022
Social Media & Digital Content Creation
Freelance
09.2019 - 06.2020
Server, Bartender & Restaurant Lead
Central Kitchen & Bar
09.2018 - 10.2022
BBA - Bachelor of Commerce- Major, Marketing
Thompson Rivers University
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