Summary
Overview
Work History
Education
Skills
Timeline
Generic

Elisabeth De Franco

Toronto,ON

Summary

Marketing professional with 5 years of experience in digital and integrated marketing, seeking to transition into event marketing to leverage expertise in campaign execution, cross-functional team coordination, and client engagement. Skilled in managing multi-channel strategies, building partnerships, and executing high-impact programs that drive engagement and brand awareness. Eager to expand my foundation in event coordination, vendor management, and creative marketing solutions to deliver exceptional event experiences.

Overview

5
5
years of professional experience

Work History

Marketing Officer

Canada Post
04.2023 - Current
  • Led key programs including Tales of Triumph, Free Shipping Tuesdays, and our Always-On Acquisition program for our small business portfolio. Through developing and executing marketing tactics including email communications, paid social (Meta, Reddit, Pinterest, LinkedIn, YouTube), SEM, and working with key stakeholders to execute earned media I was able to increase our engagement by 55% YOY and exceed our targets for lead acquisition by 149%.
  • Led and developed our small business partnership program with Digital Main Street and Pow Wow Pitch. As a result I built out the relationships with both external teams and supported initiatives from in market deal cards, partnered content, and e-newsletter/social content to bring additional exposure to our always on promotions and increase YOY acquisitions from our partners by 38%.
  • Managed and coordinated cross-functional teams and agencies. Briefed them on upcoming campaigns and managed the end to end process ensuring that various deliverables for ongoing projects were delivered and approved to go in market.
  • Supported event team execution of Ignite sales events. Assist coordinating event details with our agency partners from venue selection, vendor coordination, organizing keynote speakers and event partnerships, and creating sales lists. Additionally coordinated agency partners to prepare and execute the creation of marketing assets and media plans to promote event sign ups.
  • Prepared post-mortem presentations for marque programs to share with executives. Presentations include campaign overview, reporting analysis and learnings/takeaways to consider for strategic improvements YOY.

Marketing Assistant

Wunderman Thompson
03.2022 - 04.2023
  • Administrative Role: Office management: ordering office supplies, coordinating travel, accommodation, and long term apartment leases for foreign staff and visitors from international offices, coordinating office incentives, communicating with client teams for any administrative assistance, and assisting with special projects.
  • Vacation planning and coordination: supporting managers with approving staff vacation requests, inputting requests and communicating with staff.
  • Creating & maintaining quarterly client team schedules Creating and updating budget reports and office related expenses.
  • Event coordination: planned and executed events from monthly team building events to large events for yearly holiday functions across multiple offices. Tasks included venue sourcing, coordinating with external vendors, creating event assets, and running planning meetings with the leadership team.
  • Marketing Role: Support marketing team with planning and executing client email journeys and SMS push campaigns for various client segmentations.
  • Support marketing teams across client portfolios with post campaign reporting decks with thorough analysis of how email and SMS push campaigns performed.
  • Updated and sent bi-weekly and monthly client campaigns to date reports.
  • Conducted market research for upcoming campaigns for client teams.
  • Maintain project capacity spreadsheets for multiple teams.

Marketing Assistant

Dalton Pharma
08.2021 - 03.2022
  • Refreshed and ran brand social channels (including Meta and LinkedIn). Planned and executed posts for special events, product promotions, conference announcements. As a result I increased our reach by 78% and increased our lead acquisition by 43% YOY.
  • Monitored campaign efficiencies, analyzed trends, and created quarterly social media analysis to present to the marketing leadership team.
  • Ran monthly sales KPI forecasts and evaluate data on sales.
  • Created and updated marketing and sales plans.
  • Assist with the production and execution of B2B email and direct mail marketing campaigns.
  • Organized and coordinated marketing events, including conferences, webinars, and tradeshows.

Social Media and PR Assistant (Intern)

Silver Lining Marketing
01.2021 - 08.2021
  • Created content for various client social channels, including Meta, TikTok, X, and LinkedIn.
  • Supported a rebrand for client social media, resulting in a 134% increase in reach, and a 35% increase in the conversion of followers.
  • Created monthly analysis reports breaking down results of email and social campaigns. Gathered insights for strategic considerations for improvement opportunities.
  • Created and pitched media pitches for earned media opportunities for various clients.
  • Supported public relations team to organize and execute client events for product/service launches.
  • Created and maintained content calendars.
  • Ran brand sessions with clients.

Education

Bachelor of Arts - Media Studies & Communication Specialized in Media Business

University of Guelph-Humber
Toronto, ON
01.2021

Skills

  • Excellent oral and written communication skills for coordinating with clients, vendors, and internal teams
  • Proven experience managing cross-functional teams, ensuring seamless execution of multiple projects simultaneously
  • Strong attention to detail and organizational skills, with the ability to oversee project logistics, timelines, and deliverables
  • Ability to prioritize and manage competing tasks under tight deadlines, maintaining a sense of professional urgency to ensure successful outcomes
  • Quick to learn and adapt to new tools, processes, or tasks to support evolving program needs
  • Collaborative team player who thrives in fast-paced environments, while also capable of independently managing responsibilities to drive success
  • Thrives in a team environment but can work independently to support the team
  • Proficient with use of Microsoft Office tools including Word, Excel, Outlook, and PowerPoint
  • Experienced use of Salesforce, Google Analytics, Zoominfo, and Cision
  • Experienced use of Adobe products including Photoshop, Illustrator, InDesign, and Lightroom

Timeline

Marketing Officer

Canada Post
04.2023 - Current

Marketing Assistant

Wunderman Thompson
03.2022 - 04.2023

Marketing Assistant

Dalton Pharma
08.2021 - 03.2022

Social Media and PR Assistant (Intern)

Silver Lining Marketing
01.2021 - 08.2021

Bachelor of Arts - Media Studies & Communication Specialized in Media Business

University of Guelph-Humber

Similar Profiles

CREATE PROFILE
Elisabeth De Franco