Eliezera Chow
Summary
As a Senior Designer with strong knowledge of brand development, layout design, graphic fundamentals, typography, composition / photographic / videography direction as they relate to print and digital channels. Create creative design concept for new campaigns and execute look and feel across Digital, Social, eCommerce, Social, Visual, and In-Store assets. Prior experience on-set with photographers, video editors and crew members, styling and propping. Maintain a high level of professionalism while juggling multiple deadlines, in a fast-paced creative and production environment.
Knowledgeable [Desired Position]. Proven track record in leading creative teams, delivering impactful visual campaigns, and enhancing brand identity. Demonstrated expertise in strategic thinking and project management.
Overview
32
32
years of professional experience
Work History
Art Director / Senior Graphic Designer (Freelance)
Living Word Publications
06.2023 - Current
- Lead and responsible for the professional development of a team of translators and editors.
- Researching pictures to include in books and working with design agencies, photographers, artists and illustrators, layout and book jacket.
- Provide the mechanical files to the printing house and approval the print proofs for the production.
- Led creative teams to develop innovative visual concepts for diverse publication projects.
- Oversaw the design process from concept through final production, ensuring alignment with brand standards.
- Collaborated with editorial and marketing teams to create cohesive campaigns that enhance audience engagement.
- Streamlined workflow processes, improving project turnaround time while maintaining high-quality outputs.
- Conducted regular design reviews, providing constructive feedback to elevate creative solutions across projects.
- Managed vendor relationships, coordinating printing and production efforts to meet deadlines effectively.
Senior Graphic Designer
Spin Master
06.2019 - 06.2023
- Manage successful production of materials with outside vendors by directing the activities within creative services including designing concepts, creative direction, resolving technical problems and proofing material for layout, graphic and typographical consistency.
- Bring design solutions to life. Conceptualize and lead a commercial brand and strategy, and see it through from concept to completion.
- Interpret creative briefs and translate them into compelling creative concepts and visual/interactive designs.
- Direct photo shoots both lifestyle and photo shooting of the products; and liaise with the Marketing Department and Product Managers to ensure the Creative Department direction is in line with company requirements.
- Manage the various licensing projects include Disney, Disney Pixar, Cars 3, Sanrio, Wizarding World Harry Potter, DC Warner Bros.
- Determine and communicate the product story and highlight selling features through the design for all projects.
- Led design projects from concept to execution, ensuring alignment with brand guidelines and project objectives.
- Collaborated with cross-functional teams to develop innovative marketing materials and product designs.
- Mentored junior designers, fostering skill development and promoting best practices in design processes.
- Utilized Adobe Creative Suite to create visually compelling graphics for various platforms and media.
- Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
Art Director
Living Word Publications
03.2018 - 06.2019
- Lead and responsible for the professional development of a team of translators and editors.
- Researching pictures to include in books and working with design agencies, photographers, artists and illustrators.
- Provide the mechanical files to the printing house and approval the print proofs before the production.
Senior Designer
Mattel Operations
05.2014 - 03.2018
- Licensed products: Disney Cars, Disney Princess, Halo and Toy Story both Core and TRU, TGT, Walmart of Customized items – Design research, Packaging production layout, Instruction sheets and Packout.
- Responsible for interpreting TRU/BRU Private Brand packaging style guides and assets into Vendor supplied die lines.
- Produce packaging mechanicals, based on style guide interpretation, with the highest level of accuracy, including die line structure, photo placement, typography, and translations.
- Coordinate with U.S. based Creative Team, Product Development, and Brand Teams to ensure minimal rounds of approvals prior to mechanicals being released to Vendor.
- Approve color on press proofs based on color variance delta established by U.S. Creative Team and archive for future reference.
- Approve structure of and adherence to Minimum Material Standards Guide for all pre-production white box submissions.
Senior Designer
Living Word Publications
03.2009 - 02.2014
- Education book projects - Research, Illustration drawing, book charts, sketches, reconstruction drawing, book jacket design, layout of art.
Senior Designer
Accessory Network
09.2007 - 03.2008
Graphic Designer
Winpak Technologies Inc.
10.2001 - 09.2005
Graphic Designer
Clio/oz Company
07.2000 - 10.2001
Fashion Designer
Flame Fashion Company
06.1995 - 08.1996
Art Teacher
Young Artist’s Workshop
10.1993 - 08.1996
Education
Fashion Design -
Technical Institute
Fashion Design - undefined
First Institute & Design
undefined
L’Alliance Française in Hong Kong
undefined
Cours de Civilisation Française de la Sorbonne
Management studies - undefined
Accenture Academy
01.2016
Graphic Design - undefined
George Brown College
01.2000
Skills
- Art Direction Design Leadership Project Management Visual Branding Creative Solutions Design Guidelines Design Strategy Digital Assets Team Collaboration Communication Points of Purchase Freelance Management Asset Management Brand Innovation Packaging Design Layout Design Illustration Typography Lifestyle Photo Shooting Photo Retouching Video Editing Presentation E-commerce Online Banner Style Guide Brand Book POP Shopper Marketing Toy Fair Trade Show Mock-up White Structure 3D Digital Mock-ups Illustrations Preflights Production Process (the color proofs/print proofs/FEP/PP sample) Production Environment Quality Assurance
- Creative direction
- Excellent team player
- Artistic vision
- Photography direction
- Adobe creative suite
- Design thinking
- Layout design
- Photographic editing
- Logo creation
- Design research
- Concept development
- Advertising campaigns
- Complex problem solver
- Visual storytelling
- Creative writing
- Adobe photoshop
- Superior organizational skills
- Deadline oriented
- Corporate identity branding
- Packaging design
- Typography
- Client presentation
- Strong analytical skills
- Typography expertise
- Content strategy
- Meeting management
- Adobe InDesign
- Print production
- Innovation skills
- Adobe illustrator expert
- Superb attention to detail
- Mac OS X proficient
- Visual communication expertise
- Proficient in adobe acrobat
- Texture painting
- Technical illustration
- Video editing
LANGUAGE SKILLS
Conversational English, Mandarin and Cantonese
PORTFOLIO
- Https://www.dropbox.com/scl/fi/xzuuqhph3dojgf6hsfty/Eliezera_Portfolio-2025.pdf?rlkey=a1lgjk2595am9vgaqgsh19x48st=hccei82a&dl=0
- Purse Pets — TVC Advertisement: https://www.amazon.co.uk/stores/PursePets/Homepage/page/D5676B26-C610-4499-AD88-9291D05F06D7
Timeline
Art Director / Senior Graphic Designer (Freelance)
Living Word Publications
06.2023 - Current
Senior Graphic Designer
Spin Master
06.2019 - 06.2023
Art Director
Living Word Publications
03.2018 - 06.2019
Senior Designer
Mattel Operations
05.2014 - 03.2018
Senior Designer
Living Word Publications
03.2009 - 02.2014
Senior Designer
Accessory Network
09.2007 - 03.2008
Graphic Designer
Winpak Technologies Inc.
10.2001 - 09.2005
Graphic Designer
Clio/oz Company
07.2000 - 10.2001
Fashion Designer
Flame Fashion Company
06.1995 - 08.1996
Art Teacher
Young Artist’s Workshop
10.1993 - 08.1996
Fashion Design - undefined
First Institute & Design
undefined
L’Alliance Française in Hong Kong
undefined
Cours de Civilisation Française de la Sorbonne
Management studies - undefined
Accenture Academy
Graphic Design - undefined
George Brown College
Fashion Design -
Technical Institute
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