Eleonora Fontana

• Developed and executed tactical marketing plans, utilizing data-driven insights to surpass financial targets.
• Created marketing assets, facilitated 1,668 global sales events, and optimized product workflows to boost customer engagement.
• Assisted with Thermo Fisher's cross-divisional, global campaigns across EMEA, NA, LATAM, APJ, and China.
• Coordinated communication with stakeholders, including reports and presentations, to ensure the success of marketing initiatives and campaigns.
• Assisted with campaign budget of $2.2M and consistently leveraged generative AI for enhanced digital engagement and sales opportunities.
• Assisted with New Product Introductions (NPI) in cell biology, molecular biology, sample preparation, and cell gene therapy.

Thermo Fisher Marketing Campaign Highlights:

Innovation Campaign 2024 - Present

• Unify Thermo Fisher marketing efforts positioning the company as Innovation leader.
• Employ a multi channel approach to promote new product portfolios.
• Support commercial team with marketing activities to generate $44M Opp value.
• Oversee third-party contracts (Coupa) and responsible for the production and logistics with global vendors.

70th DNA Anniversary Campaign, 2023

• Achieved a significant increase in sales influenced Opportunities by 200%.

• Coordinated trade shows and events, conducted data analysis for product performance, and contributed to a 140% growth in new customers year over year.
• Created original marketing content and managed multiple e-commerce stores, driving a 118% increase in sales and a 43% rise in site visits through strategic redesign and SEO enhancements.
• Brought in new products and ideas, improving brand awareness and market share while providing insightful reports to senior management for continuous improvement.

• Delivered 5 Forbes Star customer service, managed events and reservations, and drove a 10% monthly revenue increase through effective upselling strategies.

• Oversaw day to day operations for the Italian Disney Pavilion managing staff, connecting with guests, resolving any issues that arose. Ensured all employees were following company policies and procedures. Managed large-scale events like the Epcot International Food & Wine Festival with over 50,000 daily attendees.