Experienced Senior Marketing Manager with a deep-rooted passion for the hospitality industry. Expert in crafting and executing digital and traditional marketing strategies to boost sales and enhance brand visibility. Demonstrated success in team leadership and project management, driving revenue growth through innovative marketing campaigns. Eager to leverage extensive background in global hospitality marketing to contribute to a dynamic team.
Hi, I’m
Elen Gibbons
Vancouver,BC
Summary
Overview
5
years of professional experience
Work History
BrewDog USAVancouver, BC
Senior Marketing Manager (freelance)
05.2024 - Current
Job overview
- Created and implemented H2 marketing plan for USA bars.
- Restructured the events and marketing team to optimize sales-driven activities, while providing ongoing training to junior members.
- Developed and implemented digital marketing strategy encompassing paid ads, email marketing, and influencer campaigns.
- Successfully managed and drove significant growth in bookings for Wings Wednesday, resulting in consistently sold-out days.
- Collaborated with PR agency to enhance brand presence and expand media exposure.
BrewDogLondon, UK
Senior Marketing Manager
06.2019 - 05.2024
Job overview
- Implemented sales-driving initiatives across global bar estate, encompassing digital marketing, influencer campaigns, and content creation. Successful campaign included January 2023 pre-booked sales offer with 47k global covers.
- Created content and copy for digital marketing campaigns including email marketing and paid ads. Top performing campaign, Wings Wednesday, maintained average monthly webpage views of 52k, leading to a three-fold increase in like-for-like sales compared to 2022.
- Key member of on-site launch team for high-profile openings, including hotels and global icon sites. Successful launch BrewDog Las Vegas led to queues of 1000+ for opening activations.
- Project Lead for the annual global beer festival, coordinating marketing strategy and internal communications for 80+ breweries and bars.
- During a 3-month secondment in Berlin, successfully implemented activities that increased sales and improved brand alignment.
- Oversaw external design agency to ensure adherence to visual brand guidelines through effective briefing, workflow management, and quality control.
Education
Leiths London
Essential Cooking Certificate
12-2020
University Overview
Goldsmiths University of LondonLondon
Master of Arts from Theatre & Performance
07-2017
University Overview
University of LeedsLeeds
Bachelor of Arts from English Literature & Theatre
07-2015
University Overview
Skills
- Analytics & Data Interpretation
- Brand Development
- Leadership & Team Development & Team Development
- Content Strategy
- Digital marketing strategy
- International Marketing
- Multi-channel marketing
- Copywriting
- Project management
Languages
English
First Language
French
Upper Intermediate (B2)
B2
Affiliations
Affiliations
- Cooking
- Creative writing
- Reading
- Travelling
References
References
References available upon request.Timeline
Senior Marketing Manager (freelance)
BrewDog USA
05.2024 - Current
Senior Marketing Manager
BrewDog
06.2019 - 05.2024
Leiths
Essential Cooking Certificate
Goldsmiths University of London
Master of Arts from Theatre & Performance
University of Leeds
Bachelor of Arts from English Literature & Theatre
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