Summary
Overview
Work History
Education
Skills
Work Availability
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Elecia Goh

Elecia Goh

Bolton,ON

Summary

Strong leader and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

13
13
years of professional experience

Work History

District Manager

Fox Group, MANGO
Toronto, ON
06.2022 - Current
  • Supervised opening 4 locations to enforce high-quality standards of operation and brand execution
  • Created various selling and merchandising programs impacting bottom line performance
  • Met deadlines by proactively managing individual and district operational tasks and streamlining processes
  • Built positive and productive relationships with store and field leadership
  • Located, developed and promoted talented employees to cultivate collaborative and hardworking leadership team
  • Modeled best practices for sales, clienteling and customer service
  • Improved operational standards, personnel moves, and merchandising strategies
  • Optimized in-store merchandising, brand presentation and inventory availability and focus
  • Spearheaded programs such as BambooHR and Connecteam for onboarding and team development
  • Partnered with Human Resources to create the Employee Handbook

District Manager

Lucky Brand Jeans
East And Western, Canada
09.2015 - 06.2022
  • Supervised 14 locations across Canada to enforce high-quality standards of operation
  • Ranked #1 in conversion with a 11% increase over 2019
  • Ranked #1 in sales increase with a 30% increase in 2019
  • Developed 3 new locations from scratch by leveraging proactive leadership approaches and sound business acumen
  • Maximized profits and control expenses through planning, goal setting, driving in store productivity and customer experience
  • Commissioned to a 2-year contract in British Columbia to support a gap that the organization had in their growth strategy
  • Spearheaded growth and development of Western Canada by hiring and mentoring key stakeholders and improving selling culture, team engagement and productivity in stores
  • Achieved 150% growth in our loyalty program by improving email capture rate to 75%
  • Optimized in-store merchandising, brand presentation and inventory availability
  • Located, developed and promoted talented employees to cultivate collaborative and hardworking leadership team
  • Collaborated with our SVP, HR and country training manager in creating and rolling out new company tools “Selling the L.A Way”, “Selling the Outlet Way”,” Learn, Try, Apply” and Competencies by Position
  • Partnered with our Wholesale division with a clear goal to increase points of distribution and revenue across Canada
  • Partnered with merchants and planners and the CEO in executing strategic merchandise planning and allocations for 2021
  • Analyzed sales and profit performance against district and chains key performance indicators
  • Worked collaboratively with Marketing and Visual teams to ensure brand vision is maintained globally
  • Achieved 88% staff retention through 2020-2022

Store Manager

Rudsak
Toronto, ON
08.2014 - 09.2015
  • Opened Sherway Gardens location
  • Managed store employees successfully in luxury environment through proactive communication and positive feedback
  • Developed sales and clienteling culture focused on exceptional customer service practices
  • Established instore culture in which people enjoyed working and encouraged to achieve and surpass their goals
  • Collaborated with visual merchandisers to strategically merchandise stores to increase sales and profitability
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements

Co-Manager/ Training Manager

Guess
Toronto, ON
09.2009 - 08.2014
  • Delivered top line segment results that improved stores performance by 30% in multiple top door locations across various GTA locations
  • Delivered personal top line sales that ranked within top 10 across Canada
  • Developed leaders to be competent within their respective DOR's: training and onboarding, hiring and recruitment, merchandising, sales generation, loss prevention and operations
  • Partnered with Store Managers and District Managers in facilitating district team meetings, training workshops and new test pilot programs
  • Maintained team efficiency by strategically delegating daily activities, monitoring output and rewarding positive contributions
  • Onboarded new employees and managers with training and new hire documentation.

Education

B.A.Sc - Human Relations And Adult Development And Spanish

University of Guelph
2011

Skills

  • Team Development
  • Sales Orientation
  • Visual Merchandising
  • Operations Management
  • Strong Interpersonal Skills
  • Staff Management
  • Conflict Management
  • Strategic Planning
  • Recruiting and Hiring
  • Leadership skills
  • Shrink Minimization
  • Retail Effectiveness
  • Leadership Skills
  • District Standards
  • Sales Forecasts

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

District Manager

Fox Group, MANGO
06.2022 - Current

District Manager

Lucky Brand Jeans
09.2015 - 06.2022

Store Manager

Rudsak
08.2014 - 09.2015

Co-Manager/ Training Manager

Guess
09.2009 - 08.2014

B.A.Sc - Human Relations And Adult Development And Spanish

University of Guelph

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Elecia Goh