Elaine Song

Lead content marketing branded lifestyle content campaigns for premium Canadian publications, including Chatelaine, Today’s Parent and Toronto Life. With a specialization in food and drink, design and decor, and health and wellness, I create high-impact editorial and digital content that aligns with both client branding and editorial voice.

• Lead the development and execution of cross-platform branded content—from ideation and pitching to production and post-launch optimization—for high-profile clients such as Whirlpool, IKEA, L’Oreal, TENA, Procter & Gamble, Visit Florida, and Pet Valu, ensuring alignment with publication tone and client brand guidelines.
• Produce complex 360-degree marketing programs across print, digital, email, and social with proven success in creating engaging copy, design, custom video, photography and illustrations, newsletters, social drivers, and Google ads.
• Present custom content strategies, mock-ups, and campaign pitches directly to clients and stakeholders.
• Assign, manage, and edit work from freelancers, influencers, and in-house contributors, maintaining quality, accuracy, and transparency across platforms.
• Partner with designers, photographers, and video producers to craft visually compelling content, including pre- and post-production management, directing photo and video shoots when required.

Oversaw the end-to-end production of daily digital content, ensuring timely delivery, editorial quality, and alignment with strategic priorities: managed content workflows, visual asset coordination, and cross-team communication to meet publishing deadlines and stakeholder expectations.

• Developed detailed content workback schedules and collaborated cross-functionally to deliver copy aligned with business requirements and UX principles.
• Planned and executed 50+ pieces of web content monthly, coordinating writers, designers, and developers.
• Created content calendars, workbacks, and detailed workflow documentation to ensure consistency and accountability.
• Led cross-functional collaboration with marketing, UX, and engineering teams to streamline delivery.

Led the day-to-day planning and execution of digital editorial content for a national lifestyle brand with a focus on food culture. Managed workflows, editorial calendars, and multi-format content production across web and video platforms, ensuring timely delivery, brand alignment, and audience engagement.

• Developed and managed content for the Loblaw Insiders Project, including articles, recipes, videos, podcasts, and product copy.
• Collaborated with UX and UI designers to build page templates for web and mobile platforms using Figma.
• Partnered with clients and internal teams to ensure KPIs were met across digital platforms.

Led the digital editorial strategy and content development across Style at Home and Canadian Living, driving significant audience growth and revenue through data-informed content initiatives and cross-functional collaboration.

• Increased page views by 35% and engagement by 25% within the first quarter through targeted content and SEO strategies.
• Spearheaded newsletter campaigns that grew the subscriber base by 25% while ensuring CASL compliance.
• Produced strategic video content that boosted video views by 13%.
• Implemented JIRA-based QA workflows to maintain site quality and support technical improvements.