Elaine Goodman

Sales Strategy & Acceleration, 2016-present

• Create and expand global partner sales growth efforts, collaborating across all regions and Cisco businesses
• Develop long-term strategy and sales acceleration for multi-year sales growth in areas such as partner incentive evolution, software, XaaS, and new routes to market, including managed services, cloud marketplaces, and agency
• Designed and launched new agency route to market for Cisco, including recruiting and managing initial partner relationships and growing associated (Webex) monthly recurring revenue at 600% growth in two years. Evolved Go-To-Market (GTM) to position multi-technology sales via MSPs, creating > $100M in new pipeline
• Shaped initial partner sales enablement plan for Splunk acquisition, working closely with cross-functional Cisco & Splunk sales leadership, integration team, and consultants
• Build quarterly, annual and long-range; executives messaging; and business plans for multiple sales leaders

Growth and Loyalty, 2010-2016

• Lead global strategy, planning, and execution for channel incentive and loyalty programs for growth segments
• Originated design and execution for global incentives for growth and performance programs, including strategy, launch, and global expansion of Cisco Rewards, incentive program for channel salespeople, resulting in annual ROI results in excess of 14:1
• Managed matrixed, cross-functional team of 28 individuals, including sales, technology, marketing, finance, operations, and SaaS vendors

Women of Cisco Board, 2015-2022

• Chairperson of Americas Board, global board member roles, and evangelist for inclusion via Cisco's largest employee resource group (9K+ members, board of 20+ senior leaders)

• Pursued and closed new business for leading corporate incentives/prepaid card solution provider. Focused on top line and net contribution growth from Fortune 1000 named accounts with solutions in the categories of employee rewards, sales incentives, and loyalty solutions, inclusive of complementary technology/SaaS.
• Grew territory >300% within 3 years, while generating new revenue annually via acquisition of new clients and penetration with existing clients including Cisco, Toyota, Toshiba, Mitsubishi, Callaway, Sempra and Kaiser Permanente

• Hunted, closed, and managed revenue opportunities with promotional and loyalty programs, including consumer and b-to-b companies, agencies, and gaming/casinos

• Directed the development of new business, sales, and marketing programs across industries. Clients included Anschutz Entertainment Group (AEG), City of Hope, ASA Entertainment.

• Developed and sold new customer business via channel relationship with international sports/entertainment marketing agency (The GEM Group) for digital marketing company whose clients included Sony, Warner Bros., Anheuser-Busch, and Coca-Cola.

• Drove revenue and other new business opportunities for Omnicom digital services agency with leads from Global and Fortune 1000 corporations in multiple verticals

• Lead go-to-market strategy for video and search online application of a pre-IPO company. Executed plan via sales of advertising and sponsorship to Fortune 1000 companies such as Yahoo!, Fox, Compaq, and Sears.

• Managed operations, sales and promotions for a nationally recognized intercollegiate athletic department with 21 sports

• Actively supported all levels of sales packaging process for television series, specials, syndication, long-form