Elaine Buzma

Company Overview: Partner Channel, Demand Generation, and Event Marketing for B2B Technology

• Develop and execute scalable channel marketing programs centered on integrated GTM strategies for embedded solutions, focusing on partner recruitment and program optimization.
• Collaborate with partners (e.g., HPI, HPE, Microsoft, AWS) and internal teams to align initiatives, sales priorities, and market strategies.
• Use business intelligence tools to identify opportunities and drive marketing planning aligned with revenue goals.
• Lead cross-functional activities to support partner product growth and manage the creation of sales and marketing collateral (websites, brochures, competitive analysis).
• Prepare executive summaries, review plans, and influence management on key initiatives.
• Evaluate program performance, collect feedback, and continuously optimize for effectiveness and adoption.
• Build and engage a global base of advocates through targeted campaigns, partnerships, and direct outreach.
• Develop market insights to guide messaging, solutions, and sales tools, staying competitive in the IT landscape.

Company Overview: Partner Channel, Demand Generation, and Event Marketing for B2B Technology

• Provide strategic marketing guidance, oversee campaign project management, and lead efforts on key channel accounts in the US and Canada.
• Manage direct marketing, digital, social media, and tele-services campaigns, from planning through execution and client communication.
• Serve as liaison between clients (e.g., HPI, HPE, Microsoft, AWS) and production teams, maintaining industry relationships and acting as an internal expert.
• Develop budgets, critical paths, and support creative proposals, new business pitches, and vendor negotiations to optimize costs.
• Track and analyze KPIs to evaluate campaign success, recommend improvements, and ensure timely execution across cross-functional teams.
• Increase brand awareness and expand network through strategic campaigns, social media, and influencer relationships.
• Develop strategies for launches, rebranding, promotions, and streamline project management processes for efficient completion.

Company Overview: One of the recognized leaders and providers when it comes to Registered Education Savings Plans (RESPs)

• Promote sales of company products and services, optimizing market share, customer service, and efficiency to support company goals and mission.
• Develop and execute strategic branding and advertising plans for Canadian markets, managing agency creative, media buying, and ad budgets, reducing spending by 15%.
• Lead product portfolio analysis, define business-unit objectives, and prioritize marketing initiatives for each portfolio.
• Manage corporate website launch and ongoing content development, resulting in a 20% increase in new visitors.
• Oversee online brand, direct advertising, and e-marketing efforts to drive sales lead generation and customer relationships.
• Coordinate marketing and sales initiatives for Canadian broadcast markets, supporting Sales teams with PR, collateral, corporate communications, and event marketing.

Company Overview: A Leader in merchant global bank payments, transaction processing in the prepaid, store valued, and financial services

• Manage corporate marketing and sales functions, overseeing budgets and a 5-member team.
• Direct brand management, PR, media relations, product launches, advertising, sales collateral, and trade show marketing.
• Collaborate with vendor partners and agencies to monitor channel activities and develop joint marketing plans for ROI and brand awareness.
• Use sales forecasting and strategic planning to ensure product profitability and analyze market trends.
• Build strong partnerships with vendors, retailers, and internal teams to optimize marketing efforts.
• Oversee communication strategies, including press releases, newsletters, and other PR materials.
• Lead order-to-cash fulfillment execution to ensure seamless product launch and market delivery.

Company Overview: Canada's largest independent SR&ED consulting firm

• Implement strategic marketing direction, including brand strategy and digital marketing initiatives, resulting in a 15% sales increase.
• Write articles, press releases, and content for the company website, blogs, and media inquiries.
• Organize industry events, trade shows, and occasionally lead speaking engagements.
• Manage the company’s social media presence and engage with the SR&ED community online.
• Develop and launch marketing campaigns, including emails, landing pages, and sales materials.
• Design communication materials for presentations and events, and collaborate with PR/advertising firms.

Company Overview: Largest global wholesale provider of technology products & services

• Supported vendor and reseller partners, developing marketing programs that increased sales through lead generation and business focus.
• Launched campaigns with major tech companies (IBM, Microsoft, HP) to drive revenue growth.
• Built strong partnerships with vendors, retailers, and cross-functional teams to optimize sales.
• Led order-to-cash execution, ensuring smooth product launches and market delivery.
• Developed regular communication and reporting to consolidate operations with Retailer Partners.
• Expert in presentations and negotiations, closing major accounts ($500K to $1M+).
• Exceeded $100K monthly sales quota and generated 40% new business through innovative marketing.
• Consistently delivered 15:1 ROI on vendor marketing campaigns.