Ekta Gautam
San Jose
Summary
Dynamic communications leader with a proven track record at Amazon, driving integrated PR campaigns that established Prime Air as a last-mile innovation leader. Expert in crisis communications and stakeholder engagement, achieving significant brand growth and enhancing public understanding of emerging technologies. Skilled in campaign management and fostering high-performing teams.
Overview
14
14
years of professional experience
Work History
Associate Director
Walmart
San Bruno
05.2022 - 06.2025
- Launched and transformed the 'Make it Spark' engagement campaign, driving an 80% increase in driver engagement and improving platform sentiment.
- Led all driver-facing and internal communications for the Spark Driver platform, supporting over 500K independent contractors, which led to increased brand engagement by 40%.
- Improved stakeholder engagement, resulting in a 45% increase in partnership opportunities and boosted stakeholder satisfaction by 40%.
- Managed and motivated high-performing team for product updates, lifecycle messaging, crisis communications, and in-app content, reducing crisis resolution time by 60% through development of rapid response framework.
- Accelerated communications function through implementation of legal review workflows, content QA, and stakeholder intake processes.
- Revamped brand strategy while managing $2 million budget.
Director
Highwire PR
San Francisco
08.2021 - 01.2022
- Directed strategy and execution for tech clients, including LinkedIn and Unity Technologies, enhancing client engagement and project outcomes.
- Provided senior counsel on media, thought leadership, and communications planning; led new business development initiatives for consumer and commerce verticals, driving client acquisition.
- Mentored teams while managing multimillion-dollar client budgets, fostering professional growth and ensuring financial accountability.
Policy Communications Lead
Netflix
Mumbai
01.2019 - 12.2019
- Drove an 85% increase in industry compliance by forming a coalition and developing a self-regulation code to counter censorship threats.
- Collaborated with legal, product, and government affairs teams to develop regulatory narratives that safeguarded brand reputation.
- Led public policy communications for Netflix India, advocating for internet freedom, navigating payment regulations, and promoting content issues.
Lead - Corporate Communications
Flipkart
Bengaluru
08.2015 - 12.2018
- Led strategic communications for India's largest e-commerce company during a rapid growth phase.
- Managed communications for major product launches, developed crisis response frameworks, and led 5-member team supporting $30 million business unit.
- Enhanced brand sentiment with 35% increase in positive coverage and 65% reduction in negative press.
- Drove global investment initiatives securing funding from Tencent, SoftBank, Microsoft, and Google.
Account Manager
WE Communications
New Delhi
07.2012 - 07.2015
- Increased e-commerce sales by 15% for top-tier clients, including eBay, through integrated campaigns.
- Developed cross-channel strategies that included media, policy, and digital outreach.
- Contributed to agency growth through successful new business wins.
PR Lead - Drone Delivery
Amazon
San Francisco
09.2025 - Current
- Spearheaded communications strategy for Amazon Prime Air, transitioning drone delivery narratives from pilots to scaled operations.
- Drove media strategy for multi-site launches, ensuring alignment among engineering, policy, and marketing teams.
- Crafted executive messaging emphasizing safety, regulatory advancements, and operational rigor.
- Collaborated with diverse teams to achieve objectives and resolve product and service-related issues.
Education
Corporate Communications -
Cornell University
01.2021
Skills
- Digital marketing
- Campaign management
- Integrated marketing
- Crisis communications
- Brand strategy
- Public policy advocacy
- Stakeholder engagement
Websites
Proud Of
- Built the Spark Driver engagement campaign.
- Bringing together Marketing, Ops, PR, Legal, and Product to celebrate drivers-resulting in a record 80% increase in engagement and stronger platform sentiment.
- Developed self-regulation codes against content censorship.
Timeline
PR Lead - Drone Delivery
Amazon
09.2025 - Current
Associate Director
Walmart
05.2022 - 06.2025
Director
Highwire PR
08.2021 - 01.2022
Policy Communications Lead
Netflix
01.2019 - 12.2019
Lead - Corporate Communications
Flipkart
08.2015 - 12.2018
Account Manager
WE Communications
07.2012 - 07.2015
Corporate Communications -
Cornell University