EILEEN KIM
Summary
Ecommerce leader with deep experience across digital product, merchandising, data analysis and operations. Proven at driving revenue growth through strategic roadmapping, experimentation, and cross-functional leadership across CA, US & Global markets.
Overview
7
7
years of professional experience
Work History
Ecommerce Director
Jenny Bird
Toronto
07.2025 - Current
- Owned ecommerce KPIs, performance reporting, and optimization strategies to support business growth and customer experience excellence.
- Launched a new mobile app, overseeing strategy, roadmap, cross-functional execution, and go-to-market, resulting in improved customer engagement and repeat purchase behavior.
- Delivered over $250K in incremental revenue (6 month period) through successful test winners, leveraging data-driven insights and rapid experimentation.
- Built and scaled a comprehensive A/B testing and experimentation roadmap across site and app, prioritizing high-impact initiatives tied to conversion rate, AOV, and revenue growth.
- Led, mentored, and developed a high-performing ecommerce team, fostering a culture of experimentation, accountability, and continuous improvement.
Ecommerce Director
Groupe Dynamite / Garage Clothing
Montreal
07.2024 - 07.2025
- Drove +38% YoY revenue uplift in Canada and the USA by deploying new merchandising strategies and running A/B tests on digital product launches, optimizing for local market behavior and preferences.
- Partnered with UX/UI teams to enhance customer experience across web & app, leveraging data insights to inform creative design assets and digital product usability updates.
- Working with Experimentation, conducted A/B and multivariate testing across key user flows (homepage, PDP, checkout), resulting in measurable increases in conversion rate and average order value.
- Managed the product roadmap for ecommerce features, collaborating closely with product owners and developers to prioritize initiatives and deliver impactful customer-facing improvements.
- Led and mentored a cross-functional ecommerce team of 10 (merchandisers, analysts, and content specialists), fostering a performance-driven culture focused on growth and innovation.
Ecommerce Manager
Bugatchi Uomo
Montreal
03.2023 - 07.2025
- Drove a +20% YoY revenue increase by implementing data-driven merchandising strategies, enhancing UX/UI for smoother navigation, and streamlining the conversion funnel from product discovery to checkout.
- Developed and executed successful digital marketing campaigns to increase brand awareness, engagement, and sales.
- Manage Shopify store, ensuring implementation of front-end updates to aspects
such as frontend UX/UI, product pages, landing pages, collection pages, SEO, external apps. - Own product roadmap development, aligning ecommerce features and functionality with business goals, customer needs, and emerging market trends.
- Analyze site performance and user behavior to identify opportunities for improvement, A/B test solutions, and drive data-informed decision-making
Ecommerce Accounts Manager
Sunpan
09.2022 - 02.2023
- Analyze sales performance consistently & prepare internal reports/monitoring of overall E-commerce business to CEO/VP of sales
- Lead team of E-commerce & Purchase Order Coordinators to ensure sales are input in a timely manner
- Forecasting and monitoring account metrics for large E-commerce clients such as Wayfair, Amazon, Walmart, Houzz etc.
- Manage projects of EDI integration between Sunpan and E-commerce retailers to increase sales through platforms such as Commerce Hub, SPS commerce etc
- Working closely with Product & Logistics team to help forecast for upcoming furniture trends by providing past sales reports
Ecommerce Merchandising Senior Lead
Keen Canada Outdoor, Inc.
09.2020 - 09.2022
- Responsible for the execution of a seasonal strategy that aligns product strategies with financial goals ensuring end to end sales, gross margin and inventory meets KPI's.
- Increase DTC revenue +35% YoY using ecommerce levers such as merchandising, web content, streamlining customer journeys
- Managed/developed and presented OTB (open-to-buy) plans to senior leadership, providing insights on market trends and product performance.
- Developing and managing sales and inventory plans for a all outdoor performance categories
- Pulled large sets of data from Google Analytics, SAP and PowerBi and analyzed metrics to create insights and report to direct regional/global Leadership
- Worked closely with Web Development /UX teams to ensure smooth execution of website content updates along with improving CRM behaviour
- Monthly meetings with international regions such as EMEA & Japan, to discuss DTC business strategies to improve customer conversion + optimize product profit
Ecommerce Merchandising Lead
Patrick Assaraf
10.2018 - 12.2020
- Collaborated with buyers, suppliers, distributors and analysts to negotiate prices, quantities and time-scales
- Forecasting sales and inventory levels based on historical data, market trends, and customer behavior
- Merchandised product daily using Shopify+ to maintain cleanliness and accurate display of product availability
- Analyze and report on key performance indicators (KPIs) such as conversion rates, average order value, and traffic trends to identify opportunities for optimization
Education
Certificate - Product Management
BrainStation
Toronto, ON03-2025
Certificate - Data Analytics
BrainStation
Toronto, ON06.2022
Associate of Arts - Fashion Management
George Brown College
Toronto, ON05.2018
Bachelors of Science - Nursing
University of Western Ontario
London, ON05.2016
Skills
- Product Management
- Agile/Confluence/Jira
- Figma
- Shopify
- Sales Force Commerce Cloud
- GTM planning
- GA4
- Excel
Timeline
Ecommerce Director
Jenny Bird
07.2025 - Current
Ecommerce Director
Groupe Dynamite / Garage Clothing
07.2024 - 07.2025
Ecommerce Manager
Bugatchi Uomo
03.2023 - 07.2025
Ecommerce Accounts Manager
Sunpan
09.2022 - 02.2023
Ecommerce Merchandising Senior Lead
Keen Canada Outdoor, Inc.
09.2020 - 09.2022
Ecommerce Merchandising Lead
Patrick Assaraf
10.2018 - 12.2020
Certificate - Product Management
BrainStation
Certificate - Data Analytics
BrainStation
Associate of Arts - Fashion Management
George Brown College
Bachelors of Science - Nursing
University of Western Ontario