A highly skilled Marketing and Media Strategist, adept at implementing modern technology, with over 8 years of experience in multi-channel marketing, fundraising, and data-driven decision-making.
Expertise in designing and executing digital strategies, and optimizing engagements for clients. Proven ability to lead cross-functional teams, develop innovative content, and use advanced analytics to drive campaign success.
Hi, I’m
Effah Duodu
Integrated Marketing
New Westminster,BC
Summary
Overview
7
years of professional experience
6
Certifications
5
years of post-secondary education
Work History
Self-employed
AI and Digital Solutions Architect
03.2024 - Current
Job overview
- Working on the implementation of custom AI and digital solutions to enhance business and fundraising operations, automating workflows and improving donor engagement.
- Creating non-profit digital fundraising initiatives, using AI tools for segmentation and predictive analytics to optimize campaign performance and donor retention.
- Developing data-driven strategies that leveraged automation and AI to predict donor behaviour, aligning closely with SOS Children's Villages' multi-channel marketing needs.
Revowl Inc. (Self-Employed)
Digital Media Specialist | Web & Graphics Design
09.2022 - 01.2024
Job overview
- Managed multi-channel digital marketing campaigns, including SEO, PPC, and social media, resulting in an explosive increase in client engagement and conversions.
- Created engaging multimedia content and optimized client campaigns using data-driven insights, ensuring maximum reach and impact, similar to SOS's direct response campaigns.
- Analyzed campaign performance using advanced analytics tools, enabling real-time adjustments and delivering reports with actionable insights.
Part-time/Contract
Digital Marketing Specialist | Web Design
07.2019 - 07.2022
Job overview
- Developed high-converting websites, landing pages, and digital marketing strategies, improving client conversions.
- Executed lead-nurturing campaigns and A/B testings to enhance customer engagement, acquisition and retention, aligning with SOS's need for optimizing donations and donor management.
- Collaborated with clients to tailor marketing strategies, ensuring a cohesive approach across digital platforms.
Purpose Secondary School
Media | Digital Development | Fine Art Teacher
08.2017 - 07.2022
Job overview
- Planned and delivered engaging lesson plans, as well as guiding students in combining digital technologies, design, and media to create exceptional digital experiences, honing transferable skills for communication, development and marketing strategy execution.
- Led media and design teams to create school yearbooks and digital media projects, showcasing leadership and project management skills transferable to marketing campaign oversight.
- Fostered collaboration among staff and students, mirroring the team collaboration required in managing cross-departmental campaigns at SOS Children's Villages.
JW Research Limited
Sales and Marketing Associate
04.2017 - 08.2017
Job overview
- Engaged directly/F2F with customers, identifying their financial needs and effectively communicating tailored solutions, building strong client relationships that increased conversions.
- Thrived in a high-pressure environment, consistently achieving and exceeding sales targets through personalized marketing approaches, contributing to the success of customer-focused campaigns.
- Applied sales insights to inform future marketing strategies, a skill that translates into developing donor engagement strategies and optimizing fundraising campaigns in my current roles.
Education
University of British ColumbiaVancouver, BC
Master of Education from Art Education (Digital Media & Development)
09.2015 - 04.2017
University Overview
- Graduate Research Assistant
- Graduate Teaching Assistant
- UBC Academic Award Recipient of Jeanette Andrews Scholarship in Art Education
Kwame Nkrumah University of Science And TechnologyKumasi, Ghana
Bachelor of Fine Arts from Fine Arts
09.2010 - 04.2014
University Overview
- Media Activities: Sound Engineering Group
- President, Fine Arts Students Association: 2013-14
- Organizer, Fine Arts Students Association: 2012-13
Skills
Multi-Channel Fundraising Campaigns
Projects
Projects
- Website Redesign for a Nonprofit Organization
TCC International is a multi-faceted organization focused on empowering communities, offering Personal Mentoring, Professional Christian counselling, Family Life Education, Wellness Education, Food Security and Market-Place Ministries!
Website: https://mytransformationcentre.com/
Prototype: https://bit.ly/ktcc
- Website Redesign and Digital Strategy for a Nonprofit Organization
KAF offers multifaceted programs focused on capacity building and meeting the needs of BIPOC, New Immigrants and Refugees communities.
Project: https://bit.ly/kaf1
Prototype: https://bit.ly/kaf2, https://bit.ly/Kaf3
- Website Design and Digital Strategy for a Counselling Practice
Family Connect Counselling Group was established in 2018 with a goal to provide solution-focused therapy, incorporating various modalities, individualized for each client.
Website: https://familyconnectcounselling.ca/
Prototype: https://bit.ly/afcc22
- Website Design for a Marketing/Software Agency
Website for an Agency that provides end-to-end automated lead generation system to streamline marketing processes to create an efficient workflow for businesses.
Prototype: https://bit.ly/4e4tOFc
- Website Redesign and Digital Strategy for a Nonprofit Organization
Ideal life Foundation supports individuals to overcome the barriers to basic needs and life skill-building to prevent and improve mental health and addiction concerns so they can become a vehicle for change.
Website: https://ideallifefoundation.com/
Languages
English
Native or Bilingual
French
Elementary
Certification
Google Digital Marketing & E-commerce
Interests
Digital Marketing Trends
Content Creation & Strategy
Creative Problem-Solving
Fitness & Active Living
Fine Arts
Media Arts
Digital Design
Photography
Videography
Creative Writing
New Technology
Volunteer Experience
Volunteer Experience
- Programs Coordination & Communications - Jan 2023 to Present
Ghanaian Adventists Group
Organized and led media and communication strategies for community programs, driving engagement and participation.
- Youth Programs & Media Team - Jan 2016 to Dec 2022
Oakridge Adventist Church
Supported media and communications teams, youth programs, increasing participation and engagement.
- Fundraising Initiatives, Yearbook/Media Club - Aug 2017 to Jul 2022
Purpose Secondary School
Participated in school fundraising initiatives through F2F fundraising, creative media campaigns and digital content development.
Timeline
AI Engineering Specialization – Scrimba
04-2024
Inbound – HubSpot Academy
04-2024
AI and Digital Solutions Architect
Self-employed
03.2024 - Current
Content Marketing – HubSpot Academy
09-2023
Google Digital Marketing & E-commerce
05-2023
User Experience (UX) Design – Google
03-2023
Digital Media Specialist | Web & Graphics Design
Revowl Inc. (Self-Employed)
09.2022 - 01.2024
Search Engine Optimization - UC Davis
04-2020
Digital Marketing Specialist | Web Design
Part-time/Contract
07.2019 - 07.2022
Media | Digital Development | Fine Art Teacher
Purpose Secondary School
08.2017 - 07.2022
Sales and Marketing Associate
JW Research Limited
04.2017 - 08.2017
University of British Columbia
Master of Education from Art Education (Digital Media & Development)
09.2015 - 04.2017
Kwame Nkrumah University of Science And Technology
Bachelor of Fine Arts from Fine Arts
09.2010 - 04.2014
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