Dynamic finance and digital marketing professional with a proven track record at Diageo and some other companies listed in my experiences, adept in financial projections and cash flow analysis. Leveraged SAP and Power BI tools to enhance decision-making processes.
Demonstrates exceptional leadership and analytical thinking, driving market strategy development and fostering teamwork. Achieved significant improvements in campaign execution and financial reporting efficiency.
This has given me a solid knowledge base in key areas for business development. I am a proactive, creative, and results-oriented person, with analytical and problem-solving skills that allow me to identify growth opportunities and improve the profitability of companies. I have experience in developing and executing marketing strategies, as well as in analyzing markets and competition to identify potential customer segments. In addition, I have skills in financial management, including budgeting, analyzing financial statements, and evaluating investment projects.
Financial data analysis, with market decision-making.
Organization and delivery of monthly cash flows for countries such as Canada, Mexico, Peru, Chile, and Brazil.
Delivery of the dashboard in the Power BI platform for month-end closings and projections for future months.
Migration and analysis of financial data from the SAP platform to its corresponding Excel.
Handling tools such as PIO, Xandr, Looker, Salesforce, SharePoint, and Wiki. This is for the implementation of campaigns for companies such as Coca-Cola, Volvo, NCLH, and Denny's.
Campaign setup, creative QA's.
Report delivery: Pre and Post launch.
Checking the campaign daily to see if they are delivering the impressions that were set at the beginning of the campaign.
Constant training in DV360.
Creating engaging content: Developed and managed visual and textual material designed to capture the attention of our audience.
Monitoring comments and mentions: I monitored and managed user interaction on our digital platforms, ensuring effective and timely communication.
Executing advertising campaigns: Planned and executed social media campaigns, aligned with company objectives, optimizing reach and conversion.
Analyzing results: Detailed monitoring of the performance of our posts and campaigns, providing reports that enable strategic decision-making. Plan and execute social media marketing campaigns and respond to queries and comments from followers on social media.
Social Media Management.
Calendar Tracking.
Competitive Research.
Social Media Writing and Editing.
Creating engaging content: Developed and managed visual and textual material designed to capture the attention of our audience.
Monitoring comments and mentions: Monitored and managed user interaction on our digital platforms, ensuring effective and timely communication.
Executing advertising campaigns: Planned and executed social media campaigns, aligned with company objectives, optimizing reach and conversion.
Analyzing results: Detailed monitoring of the performance of our posts and campaigns, providing reports that enabled strategic decision-making. Plan and execute social media marketing campaigns and respond to queries and comments from followers on social media.
Respond to and resolve customer queries via telephone calls.
Follow up on customer requests, complaints, and claims.
Provide advice and technical support on products or services.
Record and update customer information in the database.
Meet productivity and service quality objectives.