Summary
Overview
Work History
Education
Skills
Languages
Websites
References
Timeline
Generic

Marsello Alessandro Benavides Correales

Toronto,ON

Summary

Dynamic finance and digital marketing professional with a proven track record at Diageo and some other companies listed in my experiences, adept in financial projections and cash flow analysis. Leveraged SAP and Power BI tools to enhance decision-making processes.

Demonstrates exceptional leadership and analytical thinking, driving market strategy development and fostering teamwork. Achieved significant improvements in campaign execution and financial reporting efficiency.

This has given me a solid knowledge base in key areas for business development. I am a proactive, creative, and results-oriented person, with analytical and problem-solving skills that allow me to identify growth opportunities and improve the profitability of companies. I have experience in developing and executing marketing strategies, as well as in analyzing markets and competition to identify potential customer segments. In addition, I have skills in financial management, including budgeting, analyzing financial statements, and evaluating investment projects.

Overview

4
4
years of professional experience

Work History

Treasury Analyst for Latin America, Central Americ

Diageo (Intern)
Bogota, Colombia
07.2023 - 12.2025

Financial data analysis, with market decision-making.

Organization and delivery of monthly cash flows for countries such as Canada, Mexico, Peru, Chile, and Brazil.

Delivery of the dashboard in the Power BI platform for month-end closings and projections for future months.

Migration and analysis of financial data from the SAP platform to its corresponding Excel.

EXECUTIVE PROGRAMMATIC

GROUPM TRADING
Bogota, Colombia
08.2024 - 12.2024

Handling tools such as PIO, Xandr, Looker, Salesforce, SharePoint, and Wiki. This is for the implementation of campaigns for companies such as Coca-Cola, Volvo, NCLH, and Denny's.

Campaign setup, creative QA's.

Report delivery: Pre and Post launch.

Checking the campaign daily to see if they are delivering the impressions that were set at the beginning of the campaign.

Constant training in DV360.

Social Media Manager

Favre
Bogota, Colombia
02.2024 - 07.2024

Creating engaging content: Developed and managed visual and textual material designed to capture the attention of our audience.

Monitoring comments and mentions: I monitored and managed user interaction on our digital platforms, ensuring effective and timely communication.

Executing advertising campaigns: Planned and executed social media campaigns, aligned with company objectives, optimizing reach and conversion.

Analyzing results: Detailed monitoring of the performance of our posts and campaigns, providing reports that enable strategic decision-making. Plan and execute social media marketing campaigns and respond to queries and comments from followers on social media.

Marketing Assistant

EMERALD SHOP
Bogota, Colombia
01.2023 - 02.2024

Social Media Management.

Calendar Tracking.

Competitive Research.

Social Media Writing and Editing.

Social Media Manager

Favre
Bogota, Colombia
03.2023 - 01.2024

Creating engaging content: Developed and managed visual and textual material designed to capture the attention of our audience.

Monitoring comments and mentions: Monitored and managed user interaction on our digital platforms, ensuring effective and timely communication.

Executing advertising campaigns: Planned and executed social media campaigns, aligned with company objectives, optimizing reach and conversion.

Analyzing results: Detailed monitoring of the performance of our posts and campaigns, providing reports that enabled strategic decision-making. Plan and execute social media marketing campaigns and respond to queries and comments from followers on social media.

Advisor I - Macy's

Concentrix
Bogota, Colombia
09.2021 - 04.2022

Respond to and resolve customer queries via telephone calls.

Follow up on customer requests, complaints, and claims.

Provide advice and technical support on products or services.

Record and update customer information in the database.

Meet productivity and service quality objectives.

Education

Bachelor of Business Administration And Management - Marketing And International Business

Sergio Arboleda University
Bogota, Colombia
12-2023

Diploma - Diploma in Young Executive Training Programme

Salamanca University
Salamanca, Madrid
06-2023

Diploma - Diploma in Leadership, Innovation And Design Think

Salamanca University
Salamanca, Spain
06-2023

Certificate - English Language

ILAC
06-2017

Diploma - Leadership

CISV
Budapest, Hungary
08-2016

Skills

  • Financial projections
  • Management of SAP and Power BI tools
  • Analytical thinking
  • Market segmentation
  • Assertive communication
  • Cash flow analysis
  • Interpretation of financial data and development of market strategy
  • Creativity
  • Digital marketing
  • Negotiation
  • Critical thinking
  • Leadership
  • Finance
  • Teamwork

Languages

English
Full Professional
Spanish
Native/ Bilingual

References

  • Ayana Denovellis (Manager at GroupM) +1 (402) 310-0634
  • Hitoshi Fukushima (Owner at Favre) +57 (320) 236-0690

Timeline

EXECUTIVE PROGRAMMATIC

GROUPM TRADING
08.2024 - 12.2024

Social Media Manager

Favre
02.2024 - 07.2024

Treasury Analyst for Latin America, Central Americ

Diageo (Intern)
07.2023 - 12.2025

Social Media Manager

Favre
03.2023 - 01.2024

Marketing Assistant

EMERALD SHOP
01.2023 - 02.2024

Advisor I - Macy's

Concentrix
09.2021 - 04.2022

Bachelor of Business Administration And Management - Marketing And International Business

Sergio Arboleda University

Diploma - Diploma in Young Executive Training Programme

Salamanca University

Diploma - Diploma in Leadership, Innovation And Design Think

Salamanca University

Certificate - English Language

ILAC

Diploma - Leadership

CISV
Marsello Alessandro Benavides Correales